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Designing for different
types of users
Andrzej Marczewski
@daverage
gamified.uk
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Player Types
Bartle Playnomics
Kim Lazzaro
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Meant for games
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And people who look like this
By Timothy Saccenti and Mr Toledano
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Not the real world
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And people who look like this
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Bartle's Types
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Bartle's Types
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Gamification User Types Hexad
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Some stuff is pretty universal
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Gamification User Types Hexad
Relatedness
Autonomy
Mastery
Purpose
RAMP Framework
Intrinsic motivation framework
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Purpose
Serious Fun
Meaning
Care-taking
Access
Collect & Trade
Gifting / Sharing
Sharing Knowledge
Philanthropist
Supporting User Types
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Autonomy
Easy Fun
Exploration
Branching Choices
Easter Eggs
Unlockable Content
Creativity Tools
Customisation
Free Spirit
Supporting User Types
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Mastery
Hard Fun
Challenges
Certificates
Learning / New Skills
Quests
Levels / Progression
Boss Battles
Achiever
Supporting User Types
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Relatedness
People Fun
Guilds / Teams
Social Network
Social Status
Social Discovery
Social pressure
Competition
Supporting User Types
Socialiser
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Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
Player
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Supporting User Types
Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Disruptor
Supporting User Types
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Spread of Types
41% 20% 15%
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Spread of Types
9% 8% 7%
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Spread of Types
Based on survey of over 1600 people
Achiever
41%
Socialiser
20%
Free Spirit
15%
Philanthropist
9%
Disruptor
8%
Player
7%
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Everyone is different!
Plan for that if you
want to succeed
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Thank you!!
Andrzej Marczewski
@daverage
gamified.uk

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Gamification User Types presentation for InFocus