Social Networking and the Job Search
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The document discusses the significance of social networking in job searching, highlighting the diverse uses and platforms such as LinkedIn, Facebook, and Twitter. It emphasizes the importance of creating a strong online presence to enhance visibility and connection with potential employers and reiterates that many companies are increasingly utilizing social networks for recruitment. It offers practical advice on how to effectively use these platforms to improve job search outcomes.
Social Networking and the Job Search
- 1. SOCIAL NETWORKING AND THE JOB SEARCH © July 2010 David Swinney, Social Media Specialist
- 2. WHO IS DAVID SWINNEY? 30-year veteran of Texas Instruments, with 15 years experience in Information Technology Technologist Project Manager Web Content and Communications Manager Software Provisioning Manager Customer Support Specialist Vendor Relationship Manager Social Media Enthusiast Currently seeking opportunities to educate, train, and support businesses in their efforts to leverage the power of social media
- 3. WHAT IS SOCIAL NETWORKING? “Social networking is a new means of communicating and sharing information between two or more individuals on an online community.” Source: Whatis.com
- 5. WHAT IS SOCIAL MEDIA? An umbrella term which defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Examples any website or web service that utilizes a 'social' philosophy; includes blogs, social networks, social news, etc. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. a work of user-created video, audio, text or multimedia published and shared in a social environment, (e.g., blog). any form of online publication or presence that allows end users to engage in multidirectional conversations in or around the content on the website.
- 7. THE BIG 3 OF SOCIAL MEDIA • 500 million users • 200+ million users • 75+ million users • Primarily for • Personal, • Professional personal use business, networking • Increasingly used for professional information • Information networking, sharing, and sharing business and networking • Job postings marketing
- 8. THE BIG 5 OF SOCIAL MEDIA
- 9. WHY SOCIAL NETWORKING MUST BE PART OF YOUR JOB SEARCH STRATEGY
- 10. SOCIAL NETWORKS … Give visibility Unlimited access to professionals in your target audience Provide transparency Being open and honest allows you to connect with others on common ground Help you “give to get” Ask for help only after offering help to others the majority of the time Allow “nobodies” to become somebody Create and cultivate your personal brand
- 11. RECRUITERS USE SOCIAL NETWORKS Which social networks do recruiters use? LinkedIn – 78% Facebook – 55% (up 15% over 2009) Twitter – 45% (+32%) Blogs – 19% YouTube – 14% Source: Jobvite.com 2010 Social Recruiting Survey
- 12. HOW RECRUITERS USE SOCIAL NETWORKS Source: Jobvite.com 2010 Social Recruiting Survey
- 13. EMPLOYERS USE SOCIAL NETWORKS Social networks lead all other recruiting channels for planned investment by employers 46% of respondents plan to spend more on social recruiting in 2010 than 2009 36% will spend less on job boards 38% will spend less on third party recruiters and search firms Source: Jobvite.com 2010 Social Recruiting Survey
- 14. EMPLOYERS USE SOCIAL NETWORKS Among companies actively hiring in 2010 92% of companies currently use or plan to recruit using social networks Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting In addition, 50% of hiring companies plan to invest more in social recruiting 36% will spend less on job boards while only 17% will spend more on job boards Source: Jobvite.com 2010 Social Recruiting Survey
- 15. WHERE SHOULD JOB SEEKERS FOCUS THEIR ATTENTION? 58% of respondents have successfully hired through a social network LinkedIn is by far the most critical social network for job seekers Facebook and Twitter are becoming more important each year Source: Jobvite.com 2010 Social Recruiting Survey
- 16. HOW TO USE LINKEDIN IN YOUR JOB SEARCH Create a detailed profile, including employment (current and past), education, industry, photo (headshot) and websites. Include all your resume keywords and skills in your profile to make it easier to find you. Connect with people you know and trust or have a business relationship with and build your network. More connections equals more opportunities.
- 17. HOW TO USE LINKEDIN IN YOUR JOB SEARCH Get recommendations from people you have worked with. Use the Job Search section to find job listings. Follow your target companies. Increase your visibility in LinkedIn Answers. Respond to questions, and ask a question if you need information or assistance.
- 18. HOW TO USE FACEBOOK IN YOUR JOB SEARCH Make a decision – keep Facebook social or expand your use Create a simple profile (or clean up with your existing one) with minimal graphics and widgets. Create a Facebook Fan Page for your professional brand Clean up your Facebook presence if using it for professional networking
- 19. HOW TO USE FACEBOOK IN YOUR JOB SEARCH Adjust your privacy settings as appropriate and be careful what you post Share the details of your job search with your Facebook friends Post content relevant to your job search or career. Become a fan of (“Like”) job site pages, job groups, and company pages Install job search applications to assist you
- 20. HOW TO USE TWITTER IN YOUR JOB SEARCH Build, enhance, promote your personal brand Put your elevator pitch in your bio Have a custom background giving more detail about your qualifications. Have a link to your online resume (tools like VisualCV can help). Follow known experts in your industry on Twitter. Tools like Twellow.com can help identify them. Establish yourself as an expert in your industry. Use your status updates to tweet about industry topics, tips, advice. You don’t have to create all the content. You just need to be viewed as someone “in the know”.
- 21. HOW TO USE TWITTER IN YOUR JOB SEARCH Explore TweetMyJobs.com and subscribe to relevant job channels Check out TwitJobSearch.com (aggregator similar to Indeed.com) Search for recruiters in your area using Tweepsearch.com and Twellow.com Let your followers know you’re searching and what kind of job you’re looking for – regularly
- 22. SOCIAL NETWORKING – THE BOTTOM LINE Recruiters are promoting jobs and looking for candidates on social networks Employers are looking for candidates (and hiring!) A lack of social network presence may hurt your credibility and will negatively impact your visibility to employers Candidates are vetted according to their social media profiles and content they produce Participate, but be careful what you say
- 24. THANK YOU! David Swinney, Social Media Specialist [email protected] 214-233-5678 http://davidswinney.com http://twitter.com/davidswinney http://linkedin.com/in/davidswinney Download presentation from www.slideshare.net