UA vs. GA4 | Know the key differences
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The document compares campaign tracking between Universal Analytics (UA) and Google Analytics 4 (GA4), highlighting that GA4 offers a broader scope with more dimensions but fewer reports. It outlines changes in campaign parameters, channel groupings, and the overall report landscape. Contact information for follow-ups is also provided.
UA vs. GA4 | Know the key differences
- 1. UA vs. GA4 Campaign Tracking Slides 01
- 2. Slides 02 We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed? A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited: Switching to GA4
- 3. UA GA4 5 Campaign Parameters w/ 5 Dimensions 8 Campaign Parameters w/ 24 Dimensions 15+ reports for evaluation 3 reports for evaluation Dashboard & custom reports Explore Section 9 Channels (Default Channel Grouping) 18 Channels (Default Channel Grouping) Slides 03 UA vs. GA4 Campaign Tracking
- 4. GA4 UA Realtime Snapshot Audience Realtime Acquisition Lifecycle Behavior User Conversions UA vs. GA4: Report Landscape Slides 04
- 5. For inquiries or follow-ups Get In Touch With Us Company Address Phone Number Email Address Silver Tower Office 17L JLT, Dubai United Arab Emirates +971 (444) 18742 [email protected] Slides 05 Website www.e-cens.com
- 6. Thank You For Attention Slides 06 e-CENS DMCC To know more, visit the website