Building great website search experiences
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The document outlines the features and benefits of building effective website search experiences using Elastic's App Search and Workplace Search solutions. It emphasizes the core technology of content ingestion, UI/UX tools, and flexible deployment options, including self-managed and cloud deployments. Additionally, it highlights the importance of user analytics, relevance tuning, and customizable web crawler functionalities for enhancing search capabilities.
Building great website search experiences
- 1. 1 Building Great Website Search Experiences Casey Zumwalt Product Manager, Enterprise Search
- 2. The Path to Great Website Search Web Crawler deep dive Deploy anywhere with Elastic Cloud Get started today → → → → Building Great Website Search Experiences
- 3. The path to great website search Great Search Core Tech Content Ingestion UI/UX Search Controls No Search
- 4. Great Search Core Tech No Search Elasticsearch The path to great website search
- 5. Enterprise Search Security Observability Kibana Elasticsearch Beats Logstash Three solutions powered by one stack Powered by the Elastic Stack 3 solutions Deployed anywhere Elastic Cloud Elastic Cloud on Kubernetes Elastic Cloud Enterprise Saas Orchestration
- 6. Elastic App Search Elastic Workplace Search App Search A powerful set of APIs and developer tools designed for developers building rich, user-facing search applications. Workplace Search Out-of-the-box, personalized, Centralized, secure organizational search experience
- 7. Elastic App Search Elastic Workplace Search App Search A powerful set of APIs and developer tools designed for developers building rich, user-facing search applications. Workplace Search Out-of-the-box, personalized, Centralized, secure organizational search experience
- 8. The path to great website search Great Search Core Tech Content Ingestion No Search Elasticsearch Robust APIs Web Crawler Clients & Integrations
- 9. App Search provides multiple ways to ingest and search your website data Robust APIs Web Crawler Clients & Integrations For interacting directly with App Search For programmatically ingesting website content For building App Search support in your codebase
- 10. Robust APIs Web Crawler Clients & Integrations The path to great website search Great Search Core Tech Content Ingestion UI/UX No Search Elasticsearch Search UI Search Results Autocomplete Filters & Facets
- 11. App Search provides a complete suite of tools to build great website search experiences Low level “Do it yourself” High-level “Out of the box” REST APIs Search UI Reference UI
- 12. App Search’s powerful REST APIs make it easy to index documents and issue search queries Low level “Do it yourself” High-level “Out of the box” REST APIs Search UI Reference UI
- 13. POST a query POST /api/as/v1/engines/national-parks-demo/search
- 15. Search UI makes it easy to build engaging search experiences for your users Low level “Do it yourself” High-level “Out of the box” REST APIs Search UI Reference UI Search UI
- 16. Search UI lays the groundwork and makes building modern search experiences easy, open, and free
- 17. App Search’s Reference UI provides a point and click interface for quickly building a working, hackable search experience Low level “Do it yourself” High-level “Out of the box” REST APIs Search UI Reference UI Reference UI
- 18. Reference UI provides a point-and-click workflow for quickly building a foundational search experience. Happy with what you see? Simply download the UI package and customize it to fit your needs.
- 19. APIs The path to great website search Great Search Core Tech Content Ingestion UI/UX Search Controls No Search Elasticsearch Search UI Search Results Autocomplete Filters & Facets Analytics Relevance Tuning Web Crawler Integrations
- 20. Built-in analytics dashboards and APIs reveal critical user behavior, inform your relevance tuning goals, and help you measure the success of your search experience.
- 21. Put power in the hands of both technical and non-technical users with visual relevance tuning, synonym controls, and curated search results, or build your own relevance tuning experiences with App Search’s robust APIs.
- 22. The path to great website search Great Search Core Tech Content Ingestion UI/UX Search Controls No Search Elasticsearch Search UI Search Results Autocomplete Filters & Facets Analytics Relevance Tuning Access Control Robust APIs Web Crawler Clients & Integrations
- 23. Role-based Access Control provides granular control over access to engines and the product itself. ➔ Allows for per-engine access for all users, internal team members and external parties alike ➔ Gives administrators control over the level of ability per-user
- 24. Meta Engines enable search across teams for separate business units. ➔ Allows different business units to control their own documents and engines ➔ Provides separate controls for an overarching global search engine
- 25. The path to great website search Great Search Core Tech Content Ingestion UI/UX Search Controls No Search Elasticsearch Search UI Search Results Autocomplete Filters & Facets Analytics Relevance Tuning Access Control Deployment Flexibility Robust APIs Web Crawler Clients & Integrations
- 26. Flexible deployment allows you to engage with App Search in whatever way suits you best. ➔ Self-managed Run App Search on your own infrastructure ➔ Elastic Cloud Deploy App Search in Elastic’s world-class cloud provider, and take advantage of key features like 1-click upgrades and autoscaling. Deploy on the cloud provider of your choice — AWS, GCP, or Azure — anywhere in the world 40 regions and growing)
- 27. The Path to Great Website Search Web Crawler deep dive Deploy anywhere with Elastic Cloud Get started today → → → → Building Great Website Search Experiences
- 28. Crawl controls Content extraction Automatic crawling Logging and analysis → → → → Web Crawler critical features
- 29. Theme Extensive crawl controls allow you to specify exactly how the web crawler should behave when visiting your website ➔ Entry points tell the web crawler where to start crawling your website ➔ Sitemaps give the web crawler a map of exactly what pages to visit ➔ Crawl rules give instructions to the web crawler on how to handle each page it encounters
- 30. Crawl controls Content extraction Automatic crawling Logging and analysis → → → → Web Crawler critical features
- 31. Theme Customizable content extraction allows you to tell the web crawler what content is most meaningful. ➔ Crawler meta tags allow you to specify content for any field in your engine’s schema. ➔ Inclusion and exclusion rules give you granular control over the content extracted for the “body_content” field, one of the web crawler’s default fields.
- 32. Crawl controls Content extraction Automatic crawling Logging and analysis → → → → Web Crawler critical features
- 33. Theme Automatic crawling allows you to execute crawls on a schedule that makes the most sense for your website. ➔ Simply choose a value and an interval and let the web crawler take it from there.
- 34. Crawl controls Content extraction Automatic crawling Logging and analysis → → → → Web Crawler critical features
- 35. Theme Leverage Kibana’s log exploration features to understand exactly what’s happening with any given crawl ➔ Discover allows you to search over the web crawler’s logs for specific URLs or other identifying information ➔ Logs allows you to stream the output of a crawl request in real time
- 36. The Path to Great Website Search Web Crawler deep dive Deploy anywhere with Elastic Cloud Get started today → → → → Building Great Website Search Experiences
- 37. Flexible Deployment Options Elastic’s platform-agnostic approach allows you to choose the path that works best for you Elastic Cloud Self-Managed Deploy Enterprise Search instantly on AWS, Azure or GCP, on a choice of 40 global regions (and growing) Install a single, downloadable package and you’re a “go” for launch. Run Elasticsearch and Enterprise Search on the infrastructure you already have.
- 38. # of Connectors used Total Query Volume Our pricing is based purely on the underlying hardware and infrastructure resources consumed by any given installation. It scales simply and predictably to meet the unique needs of each individual customer, growing and shrinking as needed. # of Modules used # of Seats (users) # or Size of Documents Based on Use Case And many others... Entity-based Pricing Models THEN Resource-based Pricing Models NOW →
- 39. The Path to Great Website Search Web Crawler deep dive Deploy anywhere with Elastic Cloud Get started today → → → → Building Great Website Search Experiences
- 40. Get started building great website search with App Search today Try App Search free for 14 days on Elastic Cloud Start a Free Trial Quick Start: Get up and running with App Search Watch Now From the blog: Introducing the Elastic App Search web crawler Elastic Guide: App Search Web Crawler Reference
- 41. 41 Thank you!