Cloud Mashup
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The document discusses cloud mashups, which are intelligent web-based services that combine APIs to deliver digital content across devices globally. It describes an aggressive environment dominated by major tech companies and the evolution toward ubiquitous cloud access. The cloud mashup is proposed as an enabler of on-demand real-time services across the internet and devices. Various target users, services, and strategies are outlined for a cloud mashup platform to aggregate third-party and branded services for consumers and developers across devices and platforms. High-level architectures and example application scenarios illustrate potential uses.
Cloud Mashup
- 1. September 2012 Vasco Elvas Cloud Mashup Making the most of connected devices http://en.wikipedia.org/wiki/Mashup_(digital)
- 2. Tech Forecast - Gartner
- 3. Tech Forecast - Gartner
- 4. Aggressive Environment • Amazon, Facebook, Google and Apple are the driving forces behind seamless cloud mashup services, with strong development and partner communities • Elite and converged Cloud (App) Stores providing commerce advantages to consumers • User’s Digital life is becoming a single experience, locked to Digital Ecosystems and “APIs exposed/ reengineered“ • New devices (smartphones & tablets) opening new Internet opportunities and paradigms
- 5. Computing Evolution • Next Big Thing: Computing access and speed to cloud services with simple and trusted communication • Products becoming the technological glue for a smarter world • Cloud services will emerge with linkable data, enabling semantic (and valuable) analysis
- 7. Cloud Mashup is a Intelligent Service Enabler of on-demand, realtime, Web-based services, with APIS that revolutionize the way digital is compiled and delivered globally, across internet multimedia devices
- 8. Cloud Mashup Target Users - Internet Users with multiple profiles (aka “personas”) User Profiles - Each identity profile needs to get the adequate services and tools, within social, collaborative and informative environments; - Standard and cross-device Mashup SDK is required for cross-channel deployment; - Provided Service(s)/APIs need to be simple and easy to use, from subscription to usage; Services - Exposure need to be standard and configurable; - Subscription need to be on-the-fly (“I want it and i want it now”); - User layer needs to be transparent “I want to use it everywhere at anytime in every device, so I can have a real converged experience”; - Services and mashup APIs can be free, paid of freemium (w/ advertising or usage) - Services are discovered through a Directory Service Catalogue
- 9. Cloud Mashup Standard Content Delivery through Standard Web APIs __ PT Service X __ IT Service Y 3rd Party Service Z 3rd Party Service T Cloud Mashup
- 10. Cloud Mashup Strategy Who enables it? What is offered? Who Uses it? - 3rd parties and developers who wish to publish their SaaS Mashups (Fees applied, according to commercial and support models) - Users (consumer or corporate) who wish a quick cloud push for basic (hosting, storage) and advanced services (stats, billing, mashups consumption) - SaaS aggregation platform of branded and 3rd Party Services. -Delivers functionality - mashups or extends a local SaaS -Multi-Channel: Mobile,Desktop, TV -Multi-platform: Web, OS native - API’s & Documentation - Corporate Users can create value-added services to their customers through the “vMashup SDK” as well as using it for hosting and backup. - End-Users can, for example, host their site and add services like Messaging and WebPhone to it. - Developers that may want to add Value to their projects, on the fly in a easy way.
- 11. Cloud Mashup End UserProfile : HelpdesKAnalysisSocial NetworksServicesDashboard Service TService YService X Service Z Services overview Service X Service T STORAGE Messages Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Service Z SearchUser Cloud Mashup Control Panel
- 12. Developer Corporate Consumers Cross-Device and Cross-Platform Mashup ProvidersBrokering Engine Partner API JSON REST SOAP WSDL Dev API Service API SaaS Mashup Call$ManagerBillingWidgetAPI$ (REST+JSON) Troubleshooting User$Log Widget$Log Partners$Log Partner$Plugins Brokering$CoreBrokering$Core Security, Auth, Billing, iD High Level Architecture
- 13. High Level Architecture Mashup Renderer & Compiler 3rdParties BrandedServices ServiceProvidersCloudMashupUsers Storage Advertising Hosting ID ManagementCloud IVR … … Web2SMS IM Messaging PT - Rem Backup Microsoft 365 SAP, CRM, SFA Blackberry Sync All other Future VAS ServicesServices Dashboard Management (Subscriptions, RTAnalysis) PaaS Directory Service Catalogue Security ID & Auth Management (SSO, OAUTH, Open ID) Hosting/OSS/BSS Mashup(s) Compiler & Renderer Corporate End-Users Devs Web APIs SDK Services & Mashups Enabler High Scalability M utable Transparent DropBox, Box Mail, Domains
- 14. CloudMashup API Web Service VPN API Web Service Native App SDK SDK Web Site Cross-Platform Mobile SDKs Smart Mashup Engine and Enabler High Level Architecture
- 16. Video on Demand • Exposed as API, Web App • Multi-channel – Multi-bearer – Multi-language • Compose Information - enrichment provided by 3rd party’s • Geofiltering and content rights management • White-Labeled • API’s for brand personalization • Video Encoding Similar solutions : Cloud Mashup
- 17. • Multichannel features • MultiLanguage IVR – Text to Speech • Shared Text to Speech Engine • SIP Communications • IVR Configuration Dashboard • White-Labeled • API’s for brand personalization Similar solution: Self-care IVR Selfcare IVR Cloud Mashup
- 18. • Intuitive and modular (easily add and remove content) • Flexible (different type of content sources and target devices) • Modern User Interface Design • Instant results, in a matter of seconds • Mobilize once, deploy to all mobile devices Similar solutions in the world: Where’s My Web? Cloud Mashup
- 19. • Expose: Web App, Native App and API • Users can schedule a conference call with any participants that they want, defining the date, hour and number used. PIN code and notification for the conference is automatically generated for grating access to invited parties. Similar solution: Conference Scheduler Cloud Mashup
- 20. • Cloud Enterprise Services: Sales Force, CRM ,ERP, Sales • Desktop and Mobile platforms • Cloud Mashup acting as a PaaS provider of SaaS enterprise solutions Similar solution: Business AppStore Cloud Mashup Cloud Enterprise Apps
- 21. Cloud Payments Banking Payments System ERoffnet Ticketing Parking Other client application Proximity BANKS PAYMENT PROVIDER AND ISSUERS ! Customer registration ! Customer authentication ! Payment authorization ! Payment delivery PAYMENT PROVIDER AND ISSUERS ! Customer registration ! Customer authentication ! Payment authorization ! Payment delivery MERCHANT ! Merchant ID ! Merchant account ! Transaction info CUSTOMER ! ID ! Account ! Other relevant info Cloud Mashup
- 22. Mobile (NFC) Wallet • Digital wallet, managed and securely hosted in the cloud • New commerce and transactions ecosystem, providing: - Physical cards replacement with virtual cards (debit, credit, prepaid, transport+event ticketing, loyalty schemes, coupons, vouchers, ID ) - Opportunities in the enterprise space, w/ corporate access and payments - canteen, vending,.. - Information retrieval and smart interaction (CE Goods, posters, museums) • White labeled Cloud Mashup Mobile Wallet
- 23. • Access and admin anywhere , anytime • Opportunity for reselling home/cloud Storage • Centralized and synchronized view of user’s data • Sharing and collaboration Available solutions: My Personal Cloud Cloud Mashup
- 24. • Digital Connected Home • Consumer and Enterprise • Indoor & Remote Management - Triggering events on-the-go - Real-time electric consumption access - Surveillance & Health Monitoring - Home Media Digital - Home Cinema, TV, Media Center... Available Solutions: My Home Automation Cloud Mashup