Gurus platform: collective intelligence at work (Emakina Academy #8 : Enterprise 2.0)
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The document discusses various tools and strategies for effective knowledge management and collaboration in organizations, emphasizing the importance of social computing platforms like Gurus. It highlights the challenges of traditional knowledge sharing methods and introduces modern digital solutions such as blogs, wikis, and social networking, alongside their benefits and applications in the corporate environment. It concludes by suggesting that organizations should consider implementing a knowledge management pilot using platforms like Gurus to enhance accessibility and interaction among employees.
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Gurus platform: collective intelligence at work (Emakina Academy #8 : Enterprise 2.0)
- 2. Brice Le Blévennec President Emakina Gurus A Collaborative Knowledge Sharing Platform
- 3. Knowledge Management Information is not knowledge Albert Einstein
- 5. Attempted solutions Partial solution The good The bad Shared directories Everybody can access Nobody finds Messy structure Central document repository Everybody can read Few can write Departmental bottle-neck Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise Departmental web pages Usually good at launch How to maintain quality Many remain passive Email, newsletters You are notified Easily too much Newsletters Easy & efficient New employees have no access to past Employee initiatives Can be strong katalyst When employee is gone, initiative withers Forums Information is archived No quality control Is there a “best-of” solution?
- 6. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders
- 7. Blogs What is? A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs Popularity: Blog search engine Technorati is currently tracking 66.6 million blogs and doubling every 6 months
- 8. Create your blog in a minute…
- 9. E.g. a personal interest blog
- 10. E.g. B2B blog
- 11. E.g. company’s external blog
- 12. Even brand blogs, but…
- 13. E.g. Emakina’s internal blog
- 14. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders
- 15. Wiki What is? A website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. Popularity? Wikipedia has six million articles in 250 languages, (1.6 million in English-language edition)
- 16. Enterprise Wiki > Confluence An enterprise wiki that makes it easy for your team collaborate and share knowledge. Adding, sharing and finding content has never been easier with additional features: Enterprise security Simple installation and management Attractive, user-friendly WYSIWYG interface Powerful tools for structuring and searching your wiki … Visit site
- 17. ASP Wiki > JotSpot Thousands of businesses are using JotSpot to manage projects, build an intranet, share files and stay in sync with colleagues and customers. Visit site
- 18. Business Wiki + Blogs Visit site
- 19. Open Source Wiki > MediaWiki Visit site Visit site
- 20. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders
- 21. Social networks What is? In reference to new media, social networks are the online connections and communities that develop among people and around shared interests.
- 22. Social Networks > LinkedIn Company independent address book with relations, cvs, endorsements, … Discover if you know person X via person Y-Z and get introduced Build up trust by relying on network of professionals Visit site
- 23. Social Networks > BizTribe Belgian version but with European scope Visit site
- 24. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders
- 25. Social Bookmarking What is? Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy techniques on the Internet or Intranet. Other than web page bookmarks, services specialized to a specific subject or format - feeds, books, videos, music, shopping items, map locations, wineries, etc. - can be found. Automatic notification Since the classification and ranking of resources is a continuously evolving process, many social bookmarking services allow users to subscribe to web feeds (see RSS) based on tags, or collection of tag terms. This allows subscribers to become aware of new resources for a given topic, as they are noted, tagged, and classified by other users.
- 26. Del.icio.us Share your bookmarks with others…
- 27. Popularity
- 28. Shadows
- 29. Collaborative Bookmarking Improve search for end users, allow publishers of all sizes to host search, and enhance search engine marketing for advertisers. Visit site
- 30. Digg Digg is a community-based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.
- 31. Digg > Business Finance Digg is all about user powered content. Every article on digg is submitted and voted on by the digg community. Share, discover, bookmark, and promote the news that's important to you! Visit site
- 32. Scoopeo E.g. Social “moderated” content (Belgium)
- 33. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders
- 34. RSS What is? RSS ( Really Simple Syndication) is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Newsreaders Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user. Advantages Do not go out and look for updates, let updates come to you
- 35. Client based, web based RSS Content can be pushed to modern screensavers Or simply pushed to convenience of customer desktop screen News feed can be refurnished via RSS
- 37. Client based RSS newsreader
- 39. What Web 2.0 means for you ? Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps. Src Forester Research Inc.
- 40. Maslow’s Pyramid Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, …
- 41. Maslow’s Pyramid on Internet Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, … Anti-Virus Hoax Groups Support Forums Technical help Social Networks Social bookmarking Groupware Knowledge sharing Featured / ranked in Wikipedia Technorati Slashdot / Digg Messenging Information / Search Online Web Apps Publishing Show your Expertise Blogs Communities Forums
- 42. Technology and Social Factors Src Forester Research Inc.
- 43. 3 tenets of Social Computing Src Forester Research Inc.
- 44. Top-Down to Bottom-Up Innovation Src Forester Research Inc.
- 45. The Economic Value of Web 2.0 Src Forester Research Inc.
- 46. Experience is key Src Forester Research Inc.
- 47. Today’s interfaces Applications are complex and require a manual to use while nodoby reads manuals anymore Applications are slow and people frequently wait 10-20s for a process to finish or a page to load Forms are just a sequential dump of input fields Tomorrow’s interfaces Applications should become straightforward; manuals is for advanced features Like Google, precompile results where possible, use advanced caching techniques and Ajax Well structured dynamic forms, mandatory and optional blocks Web : Experience is Interface Business applications and tools should deliver dashboards providing quick access to key data leading to informed decision making
- 48. Personalization, not customization Successful effortless personalization of content Google search, Adsense, Adwords, … Amazon “Customers who bought this also bought…” Forrester “Similar interest or related topics” Focus on usability & personalization Microsoft Windows Live & Google Homepage Add bookmarks Aggregate news content Drag&drop Auto completion
- 49. Hors d’oeuvres Talent steals, genius borrows (Faris Stations)
- 50. What is Gurus? A social knowledge platform where you can document, share and exchange enterprise social knowledge organized as: Posts, comments, articles, … Files, folders, … Resources: rss feeds, All content can be tagged, commented, archived, linked and grouped in groups on the fly
- 51. Gurus.be > Blog On your blog you record interesting thoughts and posts you want to share with your current and future network. Posts are archived can be commented and enriched with files and documents
- 52. Gurus.be > Files Files are centrally stored and can be associated with any tags you want and shared within any group you participate. The system announces new documents as “activities” to others who subscribe to you or to your work
- 53. Gurus.be > Network You create a network of friends and colleagues with whom you interact in groups and can exchange knowledge with. “Friendships” enables you to subscribe to other people’s feeds and activity and filter on it.
- 54. Gurus.be > Resources Feeds are information streams from other sites. You will often see a link to an 'RSS' feed while browsing; enter the link address into the 'add feed' box at the bottom of the page to read that information from within your learning landscape.
- 55. Social computing & Knowledge Management Applications Tags Product Literature Knowledge Base Files Web Content Employee 1 @ Site 1 Employee 3 @ Site 2 Employee 4 @ Site 2 Employee 2 @ Site 1
- 56. Social Computing A Strategic Asset IT will find itself in the crossfire of Social Computing for two reasons: they will need to create new tools to encourage and support employee communities; and they will need to create new tools to attract employees with high Social Computing needs. IT will need to: Focus on value, not risk Don’t go too far with corporate oversight Make Social Computing a recruiting differentiator Track younger employees Src Forester Research Inc.
- 57. Virtual departments Most enterprise technology vendors already have user groups. The Social Computing fabric will empower those user groups even more and change vendors value proposition. Create virtual departments that span and enrich existing departments Our advice: Don ’ t build your own collaboration tools and technologies Learn from open source communities Prepare for custom applications Give employees the tools they need to express themselves Catalyze and foster new innovation Src Forester Research Inc.
- 58. Does Gurus answer pains? Partial solution The good The bad Shared directories Everybody can access Nobody finds Messy structure Central document repository Everybody can read Few can write Departmental bottle-neck Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise Departmental web pages Usually good at launch How to maintain quality Many remain passive Email, newsletters You are notified Easily too much Newsletters Easy & efficient New employees have no access to past Employee initiatives Can be strong katalyst When employee is gone, initiative withers Forums Information is archived No quality control Gurus: a power platform for knowledge management Does Gurus provide a solution? Yes, search is a core functionality. Tag-based architecture assures meta-structure Yes, everybody can read and write. Documents are stored and archived Yes, everybody has a browser Yes: continuous interaction and notification allows long term stimulation Yes: filtered feeds based on personal interests Yes: new employees can be up and running in no time with minimal learning curve Yes: social computing is a true stimulant for all employees Yes: social quality control assures that inappropriate content is instantly removed
- 59. Next Steps Discussing the opportunity of a Knowledge Management Pilot What would be the objectives of this pilot? The targets? How many users? What type of information should be included? Intranet or Extranet? Discussing the relevance of a Gurus test