Cloud Trends and OpenStack:
“Dell Point of View”


Dan Choquette, Manager, Cloud and Data Solutions

Daniel_Choquette@Dell.com
Dell and the Cloud…..



                          #1
                                    Dell powers 3 of
                          #2         these Top 5 US
                          #3      search engines and
                                  some of the largest
                          #4
                                   providers in China
                          #5


DELL CONFIDENTIAL
Dell’s Cloud Point of View
                                        Different needs will govern different cloud approaches
1000s of Systems/
     Admin




                                                                                       Low infrastructure
                    Admin Efficiency




                                                                                          constraints



                                                 Legacy
                                           infrastructure use
                                                                                 Revolutionary cloud :
                                                                                 Application Focused
                                                                                 Platform Based
                                                                       Next      Leap frog efficiency gain
                                       Evolutionary cloud :
   10s of Systems




                                                                    Generation
     Per Admin




                                       Infrastructure Focused
                                       Virtualization Based
                                                                 Application
                                       Efficiency gain              Computing
                                                                Heterogeneity
Computing models in the future
                     Traditional                          Virtualized                      Private Cloud         Public Cloud




           Distribution of models used today



                                                                                                             Distribution of models used 3–5
                                                                                                             years from now




      Customer trending toward cloud computing over next 3-5 years




1Source   -- Market Insight: The Impact of cloud computing on server sales, 2010 update; Gartner, 12/21/10
Visualizing the Journey to The Cloud


                    MOST ARE HERE
                                                                   Flexible Sourcing On &
                                                                   Off-Premise
                                                                Consumption Based Billing
                                                             Self-Service Consumption
                                                          Fully Stateless Infrastructure
                                                    Simplified Service Model
                                                 Dynamic Resource Pooling
                                              Rapid Deployment Through Automation
                                 Improving Availability Through HA Infrastructure
                              Virtualize to Improve Utilization & Management
                          Consolidate Servers & Storage


DELL CONFIDENTIAL
Open Cloud Operations

         Intersection of two major technology waves:
              Operational Automation (DevOps)
              Open Source Cloud (OpenStack)

         Together, a practical approach to cloud scale
              Manages elastic resources
              Embraces constant change
              Productizes best practices



Dell Cloud Solutions              6                      July 20, 2011
Lessons from Hyper-scale

         Hyper-scale (1000s of servers) forced customers to
         change their core assumptions.

         To operate large systems, customers
              Embraced scale out design (inconsistency is OK)
              Eliminated hardware redundancy (too expensive)
              Shunned manual steps (too slow)



Dell Cloud Solutions              7                             July 20, 2011
DevOps Addresses Challenges

         DevOps is an operational approach that automates
         system configuration and management.

         To manage cloud systems, customers
               Need to manage servers as groups
               Must respond to rapid infrastructure changes
               Have repeatable automated deployments




Dell Cloud Solutions               8                          September 20, 2011
Community Cloud Infrastructure

     We needed Cloud Infrastructure that

         Had support from major industry players
         Was collaboratively developed without a single owner
         Had an API that was Service Provider license friendly
         Could be demonstrated to run at scale
         Was built on open source components
         Had global reach and support



Dell Cloud Solutions          9                              July 20, 2011
OpenStack!




Dell Cloud Solutions      10        July 20, 2011
Delivery Model
                                                                              Workloads
                                                                                           Cloud Taxonomy V11

                        Software As A               IT As A              Platform As A         Infrastructure As               Everything As A
                           Service                  Service                 Service                A Service                       Service




                                                                                                                                            SSO
                              Web Services & APIs                                 Self Service Portal
Software
 Admin




                                                         Customer Mgmt




                                                                                                                                            LDAP/AD



                                                                                                                                                                            Information Service Management(ITIL)
                        Entitlement, rights...                 Billing                         Metering
 Infrastructure
    Software




                         Ser Gov/Workflow                                                Workload Lifecycle
                                                              Monitoring




                                                                                                                                                        Legacy Management
                            Automation                                                     Management

                            Orchestration              Intelligent Resource                   Platform




                                                                                                                                Reporting
                                                              Manager                       Provisioning




                                                                                                                   Analytics



                                                                                                                                             Security
  Abstraction
   Software




                          Operating
                                                 Data Store                                     Application
                           System                                   Operating System             Run-Time
                                                                      Virtualization           Virtualization
                             Hardware Virtualization




                                                                                                                                             IPS
                           Compute                        Switch                              Storage
             Physical




                                                                Network




                                                                                                                                             Firewall
                                 HVAC                            Power                         Facility


                                                          Environmentals
                                                                                                                    Overarching Systems                                                                            11
                                                                                                                                                                                                                   /10
Evolution of OpenStack
                                                                                                           OpenStack Focused Components

                     Ecosystem

                                       VM                   Billing            Portals      Monitoring         Security
API Clients

                      Partner




                                  management                                                                      &
                                                                                                             Performance




                                 Amazon API                                     OpenStack Cloud API
                                 Compatibility



                     Operations                Nova                   Swift      Glance      Dell Assets
Ops Infrastructure




                     Management              Compute                            Features                           Partner
                                                                      Object
                                                                      Store
                                                                                 Images,    OpenManage            Ecosystem
                        Nagios                                                  Database,
                                                                                Network,
                                                                                            SecureWorks
                                          Hypervisor                               etc         Boomi
                         LDAP             (KVM, Xen, etc)                                   PowerConnct
                                                                                             EqualLogic
                         Chef                                                                Compellent
                                          Operating Systems                                      DX
                       Crowbar                                                                  VIS
                                         Physical Infrastructure (HW)
Dell OpenStack Cloud Solution

             Dell OpenStack Cloud Solution
                     HW Reference
                                     • 3x PEC6100 Servers
                      Architecture
                                     • Storage and compute
     Hardware                        • PowerConnect 6224 LAN
                     Configuration              6 nodes
                                     • OpenStack Installer
                                      (Crowbar)
                       Software      • OpenStack cloud SW
                                     • Other SW elements installed
                                      by Crowbar
     Software                                                        :
                      Operating
                                     • Ubuntu 10.10 (Host)               Between 6 and 60 nodes:
                                     • Windows (Guests)
                       System
                                     • Linux (Guests)                          •PEC 6100
                                                                               •Two sleds per server
                      Hypervisor               KVM, Xen
                                                                               •Fully populated drives
                                     • Onsite HW Install                 •PowerConnect 6224/48 LAN
                     Deployment
                                     • Onsite SW Install                 •Installation automation SW
                                     • Whiteboard session &              •Reference architecture
     Services                         training (via RCB)
                                                                         •Sample application
                                     • HW: Dell ProSupport
                       Support       • SW: OpenStack support (via
                                      RCB)


13    Confidential      9/20/2011
Crowbar
                       Adding Value to the Community




Dell Cloud Solutions      14                       July 20, 2011
What is Crowbar?
     Mission: “A Zero Touch Cloud Installer”
          Servers in boxes to full function cloud in under 2 hours

         Fast & Flexible
               Bare metal install including BIOS & RAID configurations
               Users can choose how their system is configured (“barclamps”)
         DevOps Embracing
               Ongoing Operations Model (DevOps for Clouds)
               Leverages & Wraps Opscode Chef
         Open
               Not specific to OpenStack – Dell using for other Applications
               Not restricted to Dell hardware
               Apache 2 licensed


Dell Cloud Solutions                    15                                     July 20, 2011
Adding Value with Dell Crowbar
                                             OpenStack
                                                Nova
     Automated bare metal deployment         (Compute)
     of complex technologies
     – BIOS, RAID, Network setup, System
       monitoring, performance monitoring
     – From DAYS to HOURS
                                            Crowbar      OpenStack
     Extends Opscode CHEF                     Core         Swift
                                                         (Storage)
                                            Platform
     Available via open source
     – www.github.com/DellCloudEdge

     Being adopted by the community           Barclamp
     – OpenStack, Hadoop, Cloud Foundry,         XX
       Ceph… and more possibilities

16   Confidential   8/23/2011
Dell Driving Innovation:
                     Developing Open Source Software




17   Confidential   9/20/2011
Next Steps

Useful Resources

• Dell OpenStack Cloud Solution website: www.Dell.com/OpenStack
• Dell Crowbar on open source: www.github.com/DellCloudEdge
• DreamHost Case Study on OpenStack from Dell: http://goo.gl/oCFwI

For more info:
     OpenStack@Dell.com

Blogs
• http://www.BartonGeorge.net – Dell Cloud Evangelist
     •   Barton George - @barton808
• http://www.RobHirschfeld.com – Technical content
     •   Rob Hirschfeld - @zehicle
• http://www.JBGeorge.net – Business content
     •   Joseph George - @jbgeorge




18
Questions?




                          John_Igoe@Dell.com
                         www.Dell.com/OpenStack
                          OpenStack@Dell.com
19   Dell Confidential
Backup
The Market’s View of OpenStack from Dell
•    Over 40 articles

“Now, Dell is out-stripping some of its competitors in this space
– it was one of the first of the hardware vendors to grasp the
fact that cloud is about provisioning services not about the
hardware and it will be interesting to see how the rest of the
industry responds. It’s certainly going to be the customer that
benefits and that can only be good news.‖– Maxwell Cooter,
Cloud Pro

―Dell’s new IaaS (infrastructure as a service) offering—called
the Dell OpenStack Cloud Solution and announced July 26—is
part of the vendor’s effort to push the adoption of open-source
technology for cloud offerings. Along with the use of
OpenStack, the Dell solution includes its ―Crowbar‖ OpenStack
installer, which manages the deployment of OpenStack from
when the server initially boots all the way through
configuration.” – Jeff Burt, eWEEK

―The Crowbar installation tool is a key differentiator for Dell to
help it peddle clouds to telco and hosting providers, as well as
to companies looking to build an OpenStack private cloud.‖ –
Timothy Pricket Morgan, The Register
21   Confidential
Two Paths to Cloud
                            Regardless of Path, the Goal is Efficiency



     Traditional                  Virtualized   Private Cloud       Public Cloud

Evolutionary                                                       Revolutionary
          Build upon                                                     Start Greenfield:
         Virtualization                                                    Cloud-Native
                                                                           Applications




22    Confidential    9/20/2011
Missing Cloud Infrastructure


    The cloud market was highly fragmented

         Amazon dominated but was not public domain
         VMware was building on their enterprise base
         Microsoft was taking the PaaS route
         Many small players but no community projects
         Service Providers could not agree on APIs

Dell Cloud Solutions         23                         July 20, 2011
DreamHost Expands Cloud and Storage
            Services with Dell OpenStack Cloud
                                             Challenge
                                             DreamHost was in need of a flexible, open source
                                             cloud platform for their public cloud compute

                                             Solution
                                             DreamHost uses Dell hardware for its core business—
                                             shared hosting, dedicated hosting and virtual private
                                             server hosting—as well as its emerging businesses.

                                             For its OpenStack cloud, DreamHost is using the
                                             Crowbar barclamp for Nova. The company is writing its
                                             own barclamp for its Ceph storage solution.

                                             Benefits
                                             • Took advantage of Dell’s OpenStack reference
                                               architecture and deployment framework
“If Dell tried to have a sales person sell   • Saved 4-6 months of software development work
us, we probably wouldn’t have bought         • Leveraged cloud and scale-out servers and
it. Dell solved a problem that we had.         reference architecture
And when Dell solved that problem,           • Realized business advantages of leasing with Dell
                                               Financial Services
our engineers thought, ‘We’re going to
use this.’”
Ben Cherian, general manager of emerging
technologies, DreamHost

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Dell and OpenStack

  • 1. Cloud Trends and OpenStack: “Dell Point of View” Dan Choquette, Manager, Cloud and Data Solutions [email protected]
  • 2. Dell and the Cloud….. #1 Dell powers 3 of #2 these Top 5 US #3 search engines and some of the largest #4 providers in China #5 DELL CONFIDENTIAL
  • 3. Dell’s Cloud Point of View Different needs will govern different cloud approaches 1000s of Systems/ Admin Low infrastructure Admin Efficiency constraints Legacy infrastructure use Revolutionary cloud : Application Focused Platform Based Next Leap frog efficiency gain Evolutionary cloud : 10s of Systems Generation Per Admin Infrastructure Focused Virtualization Based Application Efficiency gain Computing Heterogeneity
  • 4. Computing models in the future Traditional Virtualized Private Cloud Public Cloud Distribution of models used today Distribution of models used 3–5 years from now Customer trending toward cloud computing over next 3-5 years 1Source -- Market Insight: The Impact of cloud computing on server sales, 2010 update; Gartner, 12/21/10
  • 5. Visualizing the Journey to The Cloud MOST ARE HERE Flexible Sourcing On & Off-Premise Consumption Based Billing Self-Service Consumption Fully Stateless Infrastructure Simplified Service Model Dynamic Resource Pooling Rapid Deployment Through Automation Improving Availability Through HA Infrastructure Virtualize to Improve Utilization & Management Consolidate Servers & Storage DELL CONFIDENTIAL
  • 6. Open Cloud Operations Intersection of two major technology waves: Operational Automation (DevOps) Open Source Cloud (OpenStack) Together, a practical approach to cloud scale Manages elastic resources Embraces constant change Productizes best practices Dell Cloud Solutions 6 July 20, 2011
  • 7. Lessons from Hyper-scale Hyper-scale (1000s of servers) forced customers to change their core assumptions. To operate large systems, customers Embraced scale out design (inconsistency is OK) Eliminated hardware redundancy (too expensive) Shunned manual steps (too slow) Dell Cloud Solutions 7 July 20, 2011
  • 8. DevOps Addresses Challenges DevOps is an operational approach that automates system configuration and management. To manage cloud systems, customers Need to manage servers as groups Must respond to rapid infrastructure changes Have repeatable automated deployments Dell Cloud Solutions 8 September 20, 2011
  • 9. Community Cloud Infrastructure We needed Cloud Infrastructure that Had support from major industry players Was collaboratively developed without a single owner Had an API that was Service Provider license friendly Could be demonstrated to run at scale Was built on open source components Had global reach and support Dell Cloud Solutions 9 July 20, 2011
  • 11. Delivery Model Workloads Cloud Taxonomy V11 Software As A IT As A Platform As A Infrastructure As Everything As A Service Service Service A Service Service SSO Web Services & APIs Self Service Portal Software Admin Customer Mgmt LDAP/AD Information Service Management(ITIL) Entitlement, rights... Billing Metering Infrastructure Software Ser Gov/Workflow Workload Lifecycle Monitoring Legacy Management Automation Management Orchestration Intelligent Resource Platform Reporting Manager Provisioning Analytics Security Abstraction Software Operating Data Store Application System Operating System Run-Time Virtualization Virtualization Hardware Virtualization IPS Compute Switch Storage Physical Network Firewall HVAC Power Facility Environmentals Overarching Systems 11 /10
  • 12. Evolution of OpenStack OpenStack Focused Components Ecosystem VM Billing Portals Monitoring Security API Clients Partner management & Performance Amazon API OpenStack Cloud API Compatibility Operations Nova Swift Glance Dell Assets Ops Infrastructure Management Compute Features Partner Object Store Images, OpenManage Ecosystem Nagios Database, Network, SecureWorks Hypervisor etc Boomi LDAP (KVM, Xen, etc) PowerConnct EqualLogic Chef Compellent Operating Systems DX Crowbar VIS Physical Infrastructure (HW)
  • 13. Dell OpenStack Cloud Solution Dell OpenStack Cloud Solution HW Reference • 3x PEC6100 Servers Architecture • Storage and compute Hardware • PowerConnect 6224 LAN Configuration 6 nodes • OpenStack Installer (Crowbar) Software • OpenStack cloud SW • Other SW elements installed by Crowbar Software : Operating • Ubuntu 10.10 (Host) Between 6 and 60 nodes: • Windows (Guests) System • Linux (Guests) •PEC 6100 •Two sleds per server Hypervisor KVM, Xen •Fully populated drives • Onsite HW Install •PowerConnect 6224/48 LAN Deployment • Onsite SW Install •Installation automation SW • Whiteboard session & •Reference architecture Services training (via RCB) •Sample application • HW: Dell ProSupport Support • SW: OpenStack support (via RCB) 13 Confidential 9/20/2011
  • 14. Crowbar Adding Value to the Community Dell Cloud Solutions 14 July 20, 2011
  • 15. What is Crowbar? Mission: “A Zero Touch Cloud Installer” Servers in boxes to full function cloud in under 2 hours Fast & Flexible Bare metal install including BIOS & RAID configurations Users can choose how their system is configured (“barclamps”) DevOps Embracing Ongoing Operations Model (DevOps for Clouds) Leverages & Wraps Opscode Chef Open Not specific to OpenStack – Dell using for other Applications Not restricted to Dell hardware Apache 2 licensed Dell Cloud Solutions 15 July 20, 2011
  • 16. Adding Value with Dell Crowbar OpenStack Nova Automated bare metal deployment (Compute) of complex technologies – BIOS, RAID, Network setup, System monitoring, performance monitoring – From DAYS to HOURS Crowbar OpenStack Extends Opscode CHEF Core Swift (Storage) Platform Available via open source – www.github.com/DellCloudEdge Being adopted by the community Barclamp – OpenStack, Hadoop, Cloud Foundry, XX Ceph… and more possibilities 16 Confidential 8/23/2011
  • 17. Dell Driving Innovation: Developing Open Source Software 17 Confidential 9/20/2011
  • 18. Next Steps Useful Resources • Dell OpenStack Cloud Solution website: www.Dell.com/OpenStack • Dell Crowbar on open source: www.github.com/DellCloudEdge • DreamHost Case Study on OpenStack from Dell: http://goo.gl/oCFwI For more info: [email protected] Blogs • http://www.BartonGeorge.net – Dell Cloud Evangelist • Barton George - @barton808 • http://www.RobHirschfeld.com – Technical content • Rob Hirschfeld - @zehicle • http://www.JBGeorge.net – Business content • Joseph George - @jbgeorge 18
  • 19. Questions? [email protected] www.Dell.com/OpenStack [email protected] 19 Dell Confidential
  • 21. The Market’s View of OpenStack from Dell • Over 40 articles “Now, Dell is out-stripping some of its competitors in this space – it was one of the first of the hardware vendors to grasp the fact that cloud is about provisioning services not about the hardware and it will be interesting to see how the rest of the industry responds. It’s certainly going to be the customer that benefits and that can only be good news.‖– Maxwell Cooter, Cloud Pro ―Dell’s new IaaS (infrastructure as a service) offering—called the Dell OpenStack Cloud Solution and announced July 26—is part of the vendor’s effort to push the adoption of open-source technology for cloud offerings. Along with the use of OpenStack, the Dell solution includes its ―Crowbar‖ OpenStack installer, which manages the deployment of OpenStack from when the server initially boots all the way through configuration.” – Jeff Burt, eWEEK ―The Crowbar installation tool is a key differentiator for Dell to help it peddle clouds to telco and hosting providers, as well as to companies looking to build an OpenStack private cloud.‖ – Timothy Pricket Morgan, The Register 21 Confidential
  • 22. Two Paths to Cloud Regardless of Path, the Goal is Efficiency Traditional Virtualized Private Cloud Public Cloud Evolutionary Revolutionary Build upon Start Greenfield: Virtualization Cloud-Native Applications 22 Confidential 9/20/2011
  • 23. Missing Cloud Infrastructure The cloud market was highly fragmented Amazon dominated but was not public domain VMware was building on their enterprise base Microsoft was taking the PaaS route Many small players but no community projects Service Providers could not agree on APIs Dell Cloud Solutions 23 July 20, 2011
  • 24. DreamHost Expands Cloud and Storage Services with Dell OpenStack Cloud Challenge DreamHost was in need of a flexible, open source cloud platform for their public cloud compute Solution DreamHost uses Dell hardware for its core business— shared hosting, dedicated hosting and virtual private server hosting—as well as its emerging businesses. For its OpenStack cloud, DreamHost is using the Crowbar barclamp for Nova. The company is writing its own barclamp for its Ceph storage solution. Benefits • Took advantage of Dell’s OpenStack reference architecture and deployment framework “If Dell tried to have a sales person sell • Saved 4-6 months of software development work us, we probably wouldn’t have bought • Leveraged cloud and scale-out servers and it. Dell solved a problem that we had. reference architecture And when Dell solved that problem, • Realized business advantages of leasing with Dell Financial Services our engineers thought, ‘We’re going to use this.’” Ben Cherian, general manager of emerging technologies, DreamHost