DFS22_Main Stage_Didier Ongena_Microsoft_041022
0 likes366 views
The document provides an overview of discussions and developments around the metaverse. It summarizes key events and milestones in the evolution of the concept from 1992 to the present. It also analyzes global and regional discussion volumes and sentiments related to the metaverse over time. Finally, it outlines different perspectives on what constitutes the metaverse and Microsoft's focus on building enterprise solutions for the metaverse through platforms like Mesh.
DFS22_Main Stage_Didier Ongena_Microsoft_041022
- 1. Building the Metaverse Engine
- 2. Overall Volume and Sentiment Globally… Before July 2021, the Metaverse was predominantly spoken about in relation to gaming, with Roblox hosting a ‘Metaverse Champions’ event and Sony investing $1 billion dollars into Epic Games to bring the Metaverse to fruition. Conversation started to pick up after July, when the term ‘Metaverse’ was becoming a commonplace name and when Mark Zuckerberg started to voice his ideas about what life with the Metaverse would look like. Post frequency and sentiment over time using all sources. Note: a random sample for Twitter has been taken due to the large volume of posts. Mentions of Metaverse peaked on the 28th and 29th of October when Mark Zuckerberg announced his plans to rebrand Facebook as Meta amid his vision of being a pioneer in the Metaverse landscape. From this point onwards, the Metaverse has remained a hot topic of discussion. As the Metaverse transitions from an idea to reality, we start to see the worries about the future of Metaverse and anger directed at Mark Zuckerberg reflected by the increase in negative sentiment. However, we can see that views on the Metaverse remain predominantly positive throughout the year. Clearly, the amount of hype around the metaverse is overwhelming. This hype has been driven by technology companies preemptively claiming to be metaverse companies, or to be creating a metaverse.
- 3. … and in Belgium Even The Smurfs are expanding their adventures in the metaverse and will have a village hosted in The Sandbox Copy of the website of ll’Echo of June 2nd , 2022 Especially over the last weeks, we have been bombarded by news articles and podcasts discussion the Metaverse. Belgium’s leading business newspapers Tijd/l’Echo have spent much time on it
- 4. Metaverse market opportunity J.P. Morgan • Estimate market of $1 Trillion • Opportunities: • Socialize: 60B messages • Transact: $54B spent on virtual goods • Own: $41B NFT market As can be expected when the definition of the Metaverse is so blurry, market opportunity is also very broadly defined, but consensus is growing that it is a trillion $ opportunity Gartner • By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education and social media • By 2026, 30% of organizations will have products and services ready for metaverse Companies • Roblox: 202m users (9-12) • Minecraft: 140m users (24) • Fortnite: 80m users (18-24) • Animal Crosssing: 35m users (20-30) • Zepeta: 10m users • The Sandbox 300k users • Decantraland 300k users Goldman Sachs • Estimate market of $8 Trillion Bloomberg • The Metaverse market may reach $783m by 2024 representing a CAGR of 13% • Metaverse market size will be 2.7x of gaming, services and advertising
- 5. Microsoft participating to the hype - Satya on the Metaverse Satya Nadella on Twitter: "The metaverse is here, and it’s not only transforming how we see the world but how we participate in it – from the factory floor to the meeting room. Take a look. https://t.co/h5tsdYMXRD" / Twitter “We need to support many metaverse platforms, as well as a robust ecosystem of content, commerce and applications.”
- 6. And yet, the Metaverse was only one of ten topics At Build 2022, Satya Nadella centered his keynote speech around 10 technologies that are relevant to developers in the year to come
- 7. 1992 Neal Stephenson coined the term “metaverse” in his novel Snow Crash, to describe a 3D virtual space. 2002 Michael Grieves introduced the concept and model of the digital twin – the digital counterpart of a physical object. 2003 Philip Rosedale’s Linden Lab’s released Second Life, an online virtual world. 2004 World of Warcraft, an online multiplayer role-playing game, is released by Blizzard Entertainment. 2006 Roblox, an online platform that allows users to create and share games with others is introduced. 2009 Bitcoin, the worlds first successful cryptocurrency and blockchain platform is created. 2011 Ernest Cline introduced many young people to the concept of a virtual reality world in his novel Ready Player One. 2012 The concept of NFTs (Non-Fungible Tokens) is introduced with the creation of “Colored Coins,” in which additional information is incorporated onto a bitcoin so that it is no longer fungible but unique. The Metaverse on a timeline (1992-2015) Fixed-line Internet The area of the personal computer, with occasional access to computing resources and an internet connection Mobile Internet Same architecture of the internet with hyper-scale centralized platforms acting as intermediaries but new experiences. Continuous access to compute and connectivity – an internet of consumers
- 8. 2015 Vitalik Buterin and Gavin Wood launch the Ethereum Network, along with the ethereum blockchain. 2015 Decentraland’s first iteration of an online virtual world is created. It allocated “land” via a proof of work algorithm. 2016 Introduction of Pokémon Go, a game using augmented reality technology to overlay a virtual world onto the real world. 2017 Fortnite, a multiplayer video game introduced many people to the look and feel of the metaverse and cryptocurrency. Fortnite user base totals 350 million. 2020 Travis Scott and Marshmello perform in the video game Fortnite to just under 30 million people. 2021 Microsoft announced Mesh, a platform designed for virtual collaboration across platforms. 2021 Facebook changed its name to Meta and announced its plan to bring the metaverse to life. The Metaverse on a timeline (2015-2021) Immersive Internet Next iteration of the internet, where places, people and objects come together. Rather than access the internet, we will be in the internet. In parallel, expectations are created that the internet will evolve to decentralized connected universes with no intermediaries (web 3.0) – an internet of creators
- 9. So why now? IoT 3D Printing Virtual Reality Wearables Mixed / Augmented Reality Artificial Intelligence Machine Learning Big Data Immersed learning IoE Deep learning Industry 4.0 Blockchain Robotics Quantum Computing 5G Visual Computing Rather being a technology, the metaverse is being created through a confluence of technologies
- 10. The Metaverse is under construction
- 11. The Metaverse defined Elements (Gartner) • Digital Currency; Marketplace / Digital Commerce; NFTs; Digital Assets; Digital Humans • Infrastructure; Device-Indepedence; Natural Language Processing • Gaming; Concerts and Social and Entertainment Events; Online Shopping; Workplace; Social Media Understanding and defining the metaverse is important because it influences our hypothesized vision of the future and the strategic questions we choose to answer Characteristics • Decentralized: everyone has their own space and content • Persistent: never resets, pauses or ends, it continues indefinitely (independent of your participation) • Interoperable • Synchronous: real-time • Inclusive: infinitely accessible • Economic: a fully functioning economy with its own currency, markets and settlement systems Fundamentals • A creator economy with universal participation and a need for universally accepted rules of behavior • Digital Identity and common security standards and processes • Digital Ownership • Digital Currency and Economy • Digital Assets (and their universal transferability) Addressed Problems • Connecting with people across geos by creating a sense of presence that substitutes physical location • Heightening entertainment with fuller, more engaging experiences • Integrating technology more fully and seamlessly in our daily lives • Augmenting the physical world with guiding info; providing more functionality more efficiently than in physical world; testing systems that would be impractical with physical tests System-related challenges • Institutional philosophies on collab with others; human norms and behavior • Interchangeable tools and standards that make interoperability across platforms possible • Payment processes and platforms to power the digital economy • Asset ownership and storage with persistency • Distribution of value created, including developer and creator incentives • Privacy and data protection Layers of the Metaverse • Experience: games, shopping, social, … • Discovery: agents, stores, ad networks, curation • Creator Economy: design tools, workflow, commerce • Spatial Computing: 3D engines, VR/AR/XR, geospatial • Decentralization: Edge computing, AI, microservices, blockchain • Human Interface: mobile, smartglasses, voice, … • Infrastructure
- 12. Microsoft’s Push
- 13. Building the Metaverse Engine Consumer · Focused on new, immersive consumer engagements, with specific focus on building market place capabilities · Focus areas: · Gaming · Digital marketplaces · Presence Enterprise • Focused on how knowledge workers will utilize digital experiences to create an immersive workspace • Focus areas: • workplace, hybrid and remote work, virtual work environments, new customer experiences • Immersive learning and shared experiences • Virtual rooms/worlds, social gathering • Offerings: Mesh, Hololens, Teams Industrial • Fueled by real-time data and sensors that will bring IOT, AI and AR/VR together for continuous simulation with digital twins • Focused on efficiency, scale and insights on the factory floor or in retail • Offerings: • Azure IOT suite, Azure AI capabilities • D365 Guides, Layout, Remote Assist • D365 Connected spaces Cloud IOT/Data/AI Mesh Identity/Security/Privacy Hololens Infrastructure
- 15. Focus on the Metaverse for Enterprise
- 16. Microsoft Mesh Here can be anywhere Feel presence Connect from anywhere Experience together Microsoft Mesh is at the core of our Enterprise Metaverse strategy. Microsoft Mesh enables presence and shared experiences from anywhere through mixed reality. Mesh brings digital intelligence to the real world
- 17. 1 st Party Mesh-enabled Apps Mesh App for HoloLens AltspaceVR Reimagined for Business Microsoft Teams Coming later Microsoft Dynamics Coming later Partner Apps Coming later Developer Platform Get started with Microsoft Mesh Mesh App for HoloLens Immersive Presence Spatial Maps Holographic Rendering Multiuser sync The developer platform allows for accelerating development of collaborative Mixed Reality solutions with AI powered tools, reaching users on multiple platforms and devices and scaling apps confidently by benefitting from Azure’s global infrastructure that powers Mesh. 3 rd Party Infrastructure Data Developer Platform Application Consumption
- 18. Announcing Mesh for Microsoft Teams Avatars Immersive spaces Feel presence with personalized avatars Connect using live reactions represented through avatars Enable users to mingle as if they are there in person Collaborate spatially with M365 content integrated by default Support for desktop, mobile, and head mounted displays
- 19. 19 Duplicate in-person learning to improve knowledge retention
- 20. 20 Get remote assistance to solve problems faster
- 21. 21 Design together to ideate and iterate in 3D
- 24. Focus on the Metaverse for Industry
- 25. Azure Digital Twins Evolving Industrial Metaverses Realtime visibility and engagement Realtime Interaction Realtime Simulation and Control At the core of the industry metaverse sits the concept of a digital twin, which provides the physical contextualization and control needed to realize the full value of the data. It is estimated that in 2024 61% of data (76 ZB) will directly come from physical sources (IOT signals)
- 26. Metaverse solutions Collaboration Microsoft HoloLens Microsoft Mesh Logic Power Platform Intelligence Azure AI Autonomous Systems Data Azure Synapse Analytics Location Azure Maps Modeling Azure Digital Twins Connectivity Azure IoT Physical world Sensors Devices/equipment Edge Infrastructure Data Developer Platform Application Consumption
- 28. The Metaverse in the Financial Services Industry
- 29. Potential Metaverse Horizons in the Financial Services Ind. Transform the Core • 47% of bankers believe customers will use AR/VR as an alternative channel by 2030 * • Employee Engagement: • Virtual HQ (see Accenture n-floor) • Employee onboarding and collaboration • Events, meeting and seminars • Enable accessibility with Avatars • Reskilling in the Metaverse (incl. role play) • Customer engagement: • Virtual trading desks • Hybrid contact center • Virtual Branches in the metaverse • New ways to visualize and manage finances • Operations • Improved risk management across operations and financial markets through enhanced visualization • Virtual experimentation • Developer tools and sandboxes One area of focus for Microsoft is CCF, a framework to build permissioned confidential blockchains. The focus is on confidentiality and high-performance. Or DLT (distributed ledger Technology) to build cross-cloud blockchain solutions that focus on portability and control Transform Customers • Helping customers becoming metaverse enabled • Enable content creators and gamers to commercialize their content • New asset transfer mechanisms to ensure pervasiveness (e.g. the New York stock exchange filed a patent to provide an online marketplace for NFTs, cryptos and digital media & artwork) ** • Provide virtual services • Mortgage applications (explore property in the metaverse) • New products (10.7B NFTs sold in Q3 2021) • e.g. financing NFT purchases • Using NFTs as collateral • Facilitating fractional ownership of NFTs • Digital / Virtual identity • Verification of identities Transform Markets • Decentralized markets • Greater financial inclusion • More transparent ESG markets • Virtually expanded markets • Data brokers • Market places (*) Source: How the metaverse will change banking | Accenture Banking Blog ** Source: NYSE Files Trademark Application for Its Own NFT Marketplace (coindesk.com)
- 30. Thank you