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YOUTUBE & VIDEO MARKETING STRATEGY & TACTICS: I understand why YouTube should be a key part of your corporate social media strategy & video should be one of your top content marketing tactics. I can take you through all the steps to define & implement successful content strategies on YouTube. This includes how to create successful videos, devise an overall channel strategy, promote your videos through both paid & non-paid avenues on YouTube, and how to measure your results & adjust your strategy accordingly. STRATEGY: Before making corporate videos, create a content plan to ensure that your content both meets your brand’s goals & engages your intended audience. CONTENT: Compelling vid.