Stand out and get your dream job in marketing
Download as PPTX, PDF1 like239 views
The document provides guidance on standing out and landing a marketing job, emphasizing the importance of passion, drive, storytelling, project management, and negotiation skills. It encourages candidates to be proactive, communicate effectively, and create personal branding while also suggesting avenues for further learning and professional networking. Key quotes and recommended resources are included to inspire and motivate aspiring marketers.
More Related Content
Similar to Stand out and get your dream job in marketing (20)
Stand out and get your dream job in marketing
- 1. HOW TO STAND OUT & LAND YOUR DREAM JOB (IN MARKETING) London Business School, Marketing Club, Feb 2017
- 2. PASSIONin just one word
- 3. Without passion you don't have energy, without energy you have nothing.
- 5. My career so far 2000 20041997 2006 2012 20162003 AN ENGINEER A MARKETER AN ADMAN SPECIALISING IN LAUNCHING STUFF FR UK AU/US FR
- 6. Power of the network • Engineering school alumni • Friends of friends • Milkround / the school network • Old connections • Linkedin • Any organisation, club you belong to?
- 7. What I am passionate about • Creativity • Music – playing/writing • Street Art / Modern Art • Advertising • Curiosity • Trying new services (early adopter of Linkedin,Twitter, Instagram) • Experimenting • Sidegigs
- 9. SO MUCH AT YOUR FINGERTIPS TO EXPRESS YOUR PASSIONS
- 10. SO, HOW DO YOU GET INTO COOL MARKETING JOBS?
- 11. #1 BE PASSIONATE (don’t just appear to be)
- 12. #1 BE PASSIONATE • About your field (CRM, Advertising, UX, Product, Brand, Insights…) • About your sector • About the marketing industry • Go Beyond • Know the « gods », the mythology
- 16. Hype Cycle for Digital Marketing and Advertising, 2016
- 17. When is the last time you went to the Tate?
- 18. “I honestly believe that advertising is the most fun you can have with your clothes on.” - Jerry Della Femina
- 20. #2 DRIVE • Be proactive / Be there • Join forces / play nice • Manage expectations • Communicate • Stand your ground
- 21. A few ideas • Search party • Keep channels open • Go rogue • Be the Millenial
- 23. #3 TELL STORIES • Know narrative tricks • Rehearse your stories / Practise & test • Have a few anecdotes ready • Be visual. Can you sketch? • Always be ‘on brand’ / Always be closing
- 24. $5,000 video $200M in sales in Y4 $1B acquisition in Y5 The power of a story
- 25. Screw features! What are the benefits?
- 27. #4 BE A PROJECT UBER-MANAGER • Note: job/internship seeking is a project • Say what you do / Do what you say • Make Gantt you BFF • Follow up
- 29. #5 KNOW HOW TO NEGOTIATE • Be a deal maker • Know what you want • Package approach • Anchor! • Keep eyesllle on the prizellle
- 31. The parking lot • Know your numbers / compute on spot • Deliver value: moonlight?Volunteer time? Do a research project? • Write a synthetic note, slideshare or blog post on area of interest. • Be eager, not eager beaver • Interview etiquette / Be professional • Have a clear job scorecard • Be a marketer: segment/target, positioning/messaging, inbound/outbound • Do you have a brand / a voice? Don’t be everyone’s cup of tea.
- 32. You’ll never be ready, you’ll never be perfect “Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.” ― Marilyn Monroe
- 35. Great courses • Marketing • Analytical Marketing • Negotiation & Bargaining • Some Funding /Venture class • Branding • Exchange? • Customer Behavior • Channel Management • “Screenplay analysis”
- 36. Great books • Marketers tell stories – Seth Godin • Ogilvy on Advertising – David Ogilvy • A big life (in Advertising) – Mary Wells Lawrence • It’s not how good you are, it’s how good you want to be – P. Arden
- 37. Where to find me • [email protected] • Twitter: @GuillaumeRigal • Instagram: @guillaume • Linkedin…
- 38. One last quote from my Eurostar ride “Be raw, be you and be ready to risk it all when it comes to pursuing your dreams.” - Valeria Hinojosa
Editor's Notes
- #3: Counterbalance – a friend from an MBA in a very prestigious US school had a spreadsheet for her whole life
- #6: How I got each job: Milkround Linkedin / Network (Mindshare internship)
- #8: Having 3 kids is perfect!
- #10: I had a blog and a flickr account. Claim to fame: quote in the FT about Myspace acquisition But now you have Soundcloud, Youtube, Slideshare, Tumblr…
- #13: Know the names, the people, not just Steve Jobs.
- #17: Facebook Ads Snapchat API Marketing Automation
- #21: The world has changed. Maybe i don’t need to tell you. It’s not the old boy club. Everything is out there, all connected.
- #24: New Girl : Winston non story Stanford study: statisctics alone: 5-10% retention rate. Coupled with anecdote: jumps to 65-70% Example: I have 730 GMAT score / Top of my class in engineering school / … Doesn’t tell me anything about who that person is It was a cold, grey and rainy january day…
- #36: Nader Tavasoli, Bruce ?, Gillian Ku, John Mullins, Mark Ritson