Effective Ways to Appraise Content Nick Broady #acenetc2011
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This document discusses effective ways to appraise web content. It defines appraisal and explains why appraising a site is important to evaluate how well it meets organizational goals and adheres to standards of effectiveness. It recommends measuring effectiveness based on how the content contributes to a learning community and credits contributors. The document outlines goals of empowering people, providing credible research tools, and sharing knowledge. It provides a two-step process for appraisal: 1) planning by identifying attributes to measure like knowledge level, usability, relevance, actionability, and interrelatedness; and 2) creating a system like a Google Docs form to collect data on pages and make improvements based on the findings.
Effective Ways to Appraise Content Nick Broady #acenetc2011
- 1. Effective Ways to Appraise Web ContentACE/NETC 2.011
- 2. ap·praise To evaluate, especially in an official capacity.To estimate the quality, amount, size, and other features of; judge.
- 3. Why Appraise Your Site?EffectivenessAdherence to your organization’s goals.
- 4. Measure of EffectivenessContent developed becomes part of learning community.Content creators will be credited for their contributionsContent contributors should believe in collaborating on contentAvoid Duplication of existing content Contributors should strive to understand who their content is forCoP content will need to change and evolve
- 5. eXtensions GoalsEmpower people Provide credible, reliable, research-based toolsBestow knowledge
- 6. Step 1Planning the Appraisal Process
- 7. What are You Going to Measure?Create attributes you can use to measure your web pages.
- 8. eXtension’s AttributesKnowledge LevelUsabilityRelevanceActionabilityInterrelatedness Differentiation
- 9. Knowledge LevelWhat level of subject matter knowledge is needed to understand or use this page?
- 10. Who is Your Intended Audience?Are you putting content up that is hard to grasp?Are the needs of your audience met?
- 11. Page UsabilityOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -http://www.useit.com/alertbox/percent-text-read.html
- 12. Enhance the ScanClear, descriptive headings and subheadsAppropriate sentence and paragraph lengthUse of graphics, bullets, tables, charts, etc., where appropriateOverall readability
- 13. RelevanceIs the content up-to-date and of current interest to its intended audience?
- 14. In With the New Out With the OldOutdated content takes up valuable space and should be droppedNew content keeps the readers interested and coming back for more
- 15. ActionabilityDoes the page provide a clear next step for its current audience, and does it facilitate that step?
- 16. Lead that Horse to WaterIf there is a next step, lead the reader down the pathNot all content has a next step
- 17. Interrelatedness Does this content fit well with, and link to, other CoP content?
- 18. Why Link?Encourages users to dig deeper in the site Rely on eXtension as an information source
- 19. DifferentiationDoes the page fill a unique need, providing information or perspective that is not readily available elsewhere?
- 20. Re-Inventing the WheelTo link to or not to link to that is the question
- 21. Other AttributesDepending on an organization’s goals
- 22. Step 2Create a System to Collect Data
- 23. The Hard WaySpend a lot of money and outsource
- 24. The Easy Way Use Google DocsCreate a form to collect dataAll data will be collected in a spreadsheetMake changes from the dataAsk me for my Template
- 25. eXtensionsSiteshttps://sites.google.com/a/extension.org/acenetc2011/Make sure you are not already logged into Google
- 26. High and LowRated Examples
- 29. About Neurotoxic Shellfish Poisoning Let’s Rate a Page
- 31. Rate ItThe Form
- 33. Nick [email protected] of Kentucky