ICTs towards resilient food and agricultural systems: Asian experiences and perspectives By Sahdev Singh, PhD Managing Director Alternatives International Naresuan University Bangkok, Thailand  Before
Background in brief ICT and Farmers in Asia-Pacific: Some Empirical Evidence 3 Short Stories: Thailand, India and South Korea Concluding Remarks  Outline of Presentation
Information Needs of Farmers in a Knowledge-based Society Cultural Practices (knowledge and technology) Local and Regional Markets (historical and real time) Weather Conditions and Forecasts (real time) Soil Fertility and Moisture (historical and real time) Decision-making Tools for Management  Researchers  ↔  Farmers  ↔  Markets
Communication Issues in  Agriculture Sector Public Funding for Technology Transfer  Effectiveness of Traditional Extension Systems Information Dynamics (Rate of Change) Farmer Education Rural Infrastructure Inadequate Use of new ICTs in Agriculture
South Asia Pakistan India Sri Lanka Nepal Bangladesh Malaysia Philippines Thailand Vietnam Chinese Taipei Republic of Korea Japan South East Asia Australia The Pacific Papua New Guinea Fiji Samoa New Caledonia Middle East Iran Diverse Asia-Pacific sub-regions served by APARIS present unique challenges and opportunities for knowledge sharing
Thailand in the Region: ICT in Agriculture
ICT Policy Framework ICT Policy Statements 1998, 2000, 2006, 2010, and 2020 e-Government e-Commerce e-Industry e-Education, and  e-Society Focus Areas: Infrastructure Social Objectives Quality of Life Human Capacity Telecenters Thailand as IT hub for ASEAN Bottom line: most local experts agree that policy implementation has been weak.
ICT Indicators in Thailand  Based on the most recent estimates by NECTEC, the ICT usage by 64 million human population of the country is as follows: TV sets: 27.4 per 100 population (17.8 million)‏ Computers: 7.7 per 100 population (5 million)‏ Cellular phones: 46.2 per 100 population (30 million)‏ Telephone lines: 10.1 per 100 population (6.6 million)‏ Internet users: 12.3 per 100 population (8 million)‏ PPP:  low-cost PC project, launched in 2003
ICT in Thai Agriculture Under policy guidance from Ministry of ICT and technical inputs from NECTEC, the Department of Agriculture (DOA), Hydro and Agro-Informatics Institute (HAII), and Bank of Agriculture and Agricultural Cooperatives (BAAC) have initiated ICT projects targeted at knowledge empowerment of small-scale farmers and rural communities. While physical infrastructure seems adequate, human capacity development in extension agencies and user communities and  suitable content/services are  major bottlenecks for ICT adoption in rural areas, requiring greater investment on this aspect.
Department of Agriculture (DOA) Under Ministry of Agriculture & Cooperatives (MOAC)‏ DOA Information Services Center (DISC)‏ Web site for farmers and extension agents (GAP+)‏ e-Library and Journals
Hydro and Agro Informatics Institute (HAII)‏ R&D Unit under NECTEC (Min. of S&T)‏ Foci: Water Resources Management and Agriculture Promoting “Village that Learns” Provides portal service to various information resources Currently two main projects: Integrated Water Resources Management (IWRM)‏ Agricultural Information Network (AIN)‏
Integrated Water resources Management Project ( www.thaiwater.net )‏ Real-time information on water levels and weather Internet GIS Applications for Water Resources Management (flood & drought)‏ Technology Components (mostly open source)‏ Data Warehousing, web server, www applications, Internet GIS, weather modeling, Internet-based field servers, and SVG Partnership with: TRF, Suksapattana Foundation, Chaipattana Foundation, RID, EGAT, Meteorological Department, Ministry of ICT, BMA, Deaprtment of Water Resources, MOAC, and Kasetsart University
AIN: Agricultural Information Network  ( www.thaiag.net )‏ Technical information on 23 economically important crops Village that Learns : community-based approach to agricultural development and management using Internet
Partnership Model for AIN
Information Sources for AIN
Role of Bank of Agriculture  and Agricultural Cooperatives (BAAC)‏ Reaches 5 million farming households (>90% of total)‏ Branches and field offices throughout the country Each field officer handles up to 700 customers Provides micro-credit and information services  Participates in AIN project Data collection and aggregation for policy support Potential for integrated service delivery
Other Initiatives www.gotoknow.org An online community forum for people with interest in agriculture; UsableLabs, Knowledge Management Institute of Thailand, TRN Institute, and INET  One Temple One e-Learning Center (OTEC)‏ A pilot initiative in 11 temples with plans to cover 400 temples; 20 Internet-ready PCs with simple applications for IT training of community members; Support from Software Industry Promotion Agency (SIPA), Microsoft Corporation, Intel Corporation and Ministry of ICT
ICT in Thai Agriculture: what should it be? Knowledge production, digitization and dissemination Clearing house for traditional and new knowledge Capacity building in farming communities and extension agencies Policy formulation support to governments Public-Private-People Partnerships (4P’s) for Information Services Market/Weather Information Advisory services Decision Tools Community Building
Constraints for ICT in Thai Agriculture Policies and Strategies for ICT Use Lack of clear-cut leadership mechanism in National ICT Development Lack of systematic developmental plans, clear work plans, and supporting policy Lack of private sector participation in ICT related government projects Systems Management and Administration  Lack of data sources, modern equipment, and supporting budget for them  Human Capacity Development Lack of competent staff, skill development programs, and vision building Coordination among different initiatives to take benefits of synergy Linking the policy with the operations of MICT, MOST, and MOAC
Policy Guidance 1 ICT initiatives for agriculture in Thailand are basically funded by the government with very little participation of the private sector and NGO's. Most of these initiatives are like medium-term projects (3-5 years). Some civil society organizations such as foundations participate in these projects, but the ownership still lies with some government agency or department.  The experts from various agencies provide technical inputs on ad-hoc basis. Private sector, particularly the agribusinesses, should be encouraged to participate more in such initiatives as it can bring in greater investment and technical expertise.  Some information services could be outsourced to the private sector as an attraction to join such initiatives.
Policy Guidance 2 Also, there is no national level coordination of various public and private ICT initiatives. Whenever 2 or more independent agencies join to develop ICT intervention, each one starts claiming it to be their own. This sometimes leads to confusion and lack of direction. It will be more effective to have a national coordinating agency under the Ministry of ICT for implementation of ICT policies in various sectors of the economy, including agriculture. This will bring greater coherence among various data standards and applications used by different agencies.
Policy Guidance 3 Another important issue is that most ICT interventions for small-scale farmers are often information supply-driven. There are inadequate efforts to conduct a thorough information need and capacity assessment in rural areas. This leads to development of information services which are poorly utilized by rural communities.
Policy Guidance 4 As mentioned previously, language is a major barrier for rural adoption of ICTs. To address this, significant efforts are needed to develop appropriate content for local communities and to build human capacity.
Case Study on e-Choupal business-model designed by ITC to tackle the challenges posed by the unique features of Indian agriculture: fragmented farms weak infrastructure the involvement of numerous intermediaries, among others.
e-Choupal Rationale 1. A market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.  2. Growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.
e-Choupal Approach    The Value Chain - Farm to Factory Gate:  
The Traditional Intermediary? ‘ e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies.
Village Internet Kiosks enable the agricultural community access ready information in their local language on the weather & market prices disseminate knowledge on scientific farm practices & risk management facilitate the sale of farm inputs (with embedded knowledge) and  purchase farm produce from the farmers’ doorsteps (decision making becomes information-based).
E-Choupal Web Site
e-Choupal Services  Weather Information: local weather forecasts to help farmers decide agricultural operations Best Agricultural Practices: Information for farmers to increase their productivity Market Information: Options to explore world demand, world production, ‘mandi’ trading volume, and ‘mandi’ price lists Q&A forum (FAQs): The website provided an interactive feature, which allows the farmer to ask a question and have it answered by the appropriate panel of experts News page: This website held excerpts of relevant news items, including government decisions on subsidies or minimum support prices (MSP’s) and innovation in other countries. Local news pertaining to farmers successes were also posted. Place for suggestions: The website was fluid, continually tailored to meet the farmers’ needs. ITC relied on the farmers’ participation to keep the site relevant and in a constant improvement mode.
Transaction Cost  Real-time information and customized knowledge provided by ‘e-Choupal’ enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality & productivity.  The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs.
Win-Win Scenario While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value.
Challenges faced by ITC primarily infrastructural inadequacies, including power supply, telecom connectivity and bandwidth apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.
The Status of Execution Launched in June 2000, 'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India.  'e-Choupal' services today reach out to more than 3.5 million farmers growing a range of crops such as soybean, coffee, wheat, rice, pulses, shrimp Over 31,000 villages through 5200 kiosks across six states (Madhya Pradesh, Karnataka, Andhra Pradesh, Uttar Pradesh, Maharashtra and Rajasthan).
Recognition of e-Choupal Initiative Nominated for Stockholm Challenge 2006 The Development Gateway Award 2005 (previously known as the Petersberg Prize) for its trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award. The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'. The Company received this award for its e-Choupal and social and farm forestry initiatives that are transforming lives and landscapes in rural India. The Corporate Social Responsibility Award 2004 from The Energy and Resources Institute (TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. The inaugural 'World Busines Award', instituted jointly by the International Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leader’s Forum (IBLF) and the United Nations Development Program (UNDP). This award recognizes companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. And Many Others
A South Korean Success Story: Rural Development Administration (RDA) Registered users:35,000 farmers and 8,000 researchers/extension workers 100,000 visitors to the Agricultural Information Service (1000 trained annually) SMS Messenger Help e-mail Chat Room by Crop Log in and out Best Chat Rooms List
Role of Government Research Institutions Knowledge production and dissemination Clearing house for traditional and new knowledge Capacity building in farming communities Policy formulation support to governments Public-Private-People Partnerships (4P’s) After
Thank you [email_address] Buffalo power comes to the aid of farmers Rice farmers in Chon Buri province have returned to using water buffaloes to till farmland as the unrelenting rise in petrol prices makes motorised equipment too costly. Published on March 25, 2008 in The Nation, a Thai Newspaper Where have all the farmers gone?  N. Chandramohan, Hindustan Times, September 8, 2008

More Related Content

PPT
Role Information & Communication Technology for Rural Market
PPTX
E governance in agricultural sector
PPT
IT in Rural India-Opportunities and Challenges
PDF
New Dimensions in Agricultural Knowledge Management
PPTX
Role of IT in rural sector by Anees Raza.
PPTX
e-Agriculture
DOC
Role of information & communication technology (ict) in rural development by ...
Role Information & Communication Technology for Rural Market
E governance in agricultural sector
IT in Rural India-Opportunities and Challenges
New Dimensions in Agricultural Knowledge Management
Role of IT in rural sector by Anees Raza.
e-Agriculture
Role of information & communication technology (ict) in rural development by ...

What's hot (20)

PPTX
ICT and e-Governance in Agriculture
PPTX
ICT in agriculture
PPTX
ICT and agriculture benefitting the poor
PPT
ICT Initiatives of the Philippines for Sustained Agricultural Development: Th...
PDF
ICT in Agriculture
PDF
Use of Information Communication Technologies Among Female Block Extension Ag...
PPT
Information and Communication Technologies (ICT) for Rural Development
PPTX
Strategic integration of ICT in agriculture: experiences of the National Info...
PPT
ICT and Disaster Management
PDF
Ijetcas14 453
PDF
ICT for service delivery in Rural India –scope, challenges and present scenario
PPTX
ICTs for Sustainable Agricultural Development: A Case Study of Hassan District
PPTX
Role of e agriculture Importance of agriculture extension A Lecture By Mr Al...
PDF
The Role of Artificial Intelligence and Expert Systems in the Implementation ...
PDF
Digi artfcmg
PPT
e-Agriculture Key Topics
PPT
Impact of information communication technology on agriculture
PDF
M-learning for Farmers
PPTX
Ict final
PDF
Digitalization to transform African Agriculture
ICT and e-Governance in Agriculture
ICT in agriculture
ICT and agriculture benefitting the poor
ICT Initiatives of the Philippines for Sustained Agricultural Development: Th...
ICT in Agriculture
Use of Information Communication Technologies Among Female Block Extension Ag...
Information and Communication Technologies (ICT) for Rural Development
Strategic integration of ICT in agriculture: experiences of the National Info...
ICT and Disaster Management
Ijetcas14 453
ICT for service delivery in Rural India –scope, challenges and present scenario
ICTs for Sustainable Agricultural Development: A Case Study of Hassan District
Role of e agriculture Importance of agriculture extension A Lecture By Mr Al...
The Role of Artificial Intelligence and Expert Systems in the Implementation ...
Digi artfcmg
e-Agriculture Key Topics
Impact of information communication technology on agriculture
M-learning for Farmers
Ict final
Digitalization to transform African Agriculture
Ad

Similar to ICTs towards resilient food and agricultural systems: Asian experiences and perspectives (20)

PPTX
Important role of e agriculture by Allah Dad Khan
PPTX
E Agriculture the need of modern technology By Allah Dad Khan Focal Person E ...
PPTX
Importance of Information Communication Technologies in Agriculture
PDF
Presentation of the 2013 ICT Observatory
PPT
Information and Communication Technology in dissemination of Agricultural Tec...
PPTX
eTransform Africa: ICT and Agriculture
PPTX
PPTX
ICT applicatons in rural development
PPT
ICT in Dairy Knowledge Management - ICT in Dairying
PPT
20100311 Comste Nectec
PPTX
The role of ICT in India
PPTX
Ajitesh
PPTX
Problems and prospects of ICT in Agriculture, Livestock & Fisheries developme...
PDF
THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN AGRICULTURAL PRACTICE...
PPTX
Ic ts and agricultural information service delivery – experiences
PDF
A Proposed Model for Mobile Cloud Computing in Agriculture
DOCX
An assessment of farmers
PPTX
37.Mobile application in agriculture A Lecture By Mr. Allah Dad Khan Visiti...
PDF
Development of agricultural e-commerce framework for India, a strategic appro...
Important role of e agriculture by Allah Dad Khan
E Agriculture the need of modern technology By Allah Dad Khan Focal Person E ...
Importance of Information Communication Technologies in Agriculture
Presentation of the 2013 ICT Observatory
Information and Communication Technology in dissemination of Agricultural Tec...
eTransform Africa: ICT and Agriculture
ICT applicatons in rural development
ICT in Dairy Knowledge Management - ICT in Dairying
20100311 Comste Nectec
The role of ICT in India
Ajitesh
Problems and prospects of ICT in Agriculture, Livestock & Fisheries developme...
THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN AGRICULTURAL PRACTICE...
Ic ts and agricultural information service delivery – experiences
A Proposed Model for Mobile Cloud Computing in Agriculture
An assessment of farmers
37.Mobile application in agriculture A Lecture By Mr. Allah Dad Khan Visiti...
Development of agricultural e-commerce framework for India, a strategic appro...
Ad

More from IAALD Community (20)

PPT
11 04 lm alvare-mendeley
PPTX
Decentralizing Online Publishing in Your Organization; Creating websites on t...
PPT
Almost Famous  Boost your research profile, collaborate and share using Mendeley
PPT
IAALD 2010 Closing Session Report: New tools and Repositories
DOC
IAALD 2010 Closing Session Report: National experiences
PPT
IAALD 2010 Closing Session Report: Integrated information systems
PPTX
IAALD 2010 Closing Session Report: Innovative learning processes
PPT
IAALD 2010 Closing Session Report: Francophone workshop
PPT
IAALD 2010 Closing Session Report: Innovations in Biodiversity Information W...
PPT
IAALD 2010 Closing Session Report: Targeted Information Products and Services
PPT
The Global Plant Health Centre: Building a Surveillance and Knowledge System
PPT
The CIARD RING, an infrastructure for interoperability of agricultural resear...
PPT
The LIMS Community and its collaborative Livestock Information Management Sys...
PPT
The Linnaeus Link Project
PPTX
From databases to information flow: CIFOR and seamless integration of informa...
PPTX
A monitoring system for preventive control of Desert Locust in West Africa
PPT
Capitalization of experiences and innovations
PPT
Collective scientific expertise at INRA : A tool for decision making and dial...
PPT
Communicating Agricultural Science and Technology Indicators: Lessons learned
PPT
The state and exchange of agricultural scientific and technical information i...
11 04 lm alvare-mendeley
Decentralizing Online Publishing in Your Organization; Creating websites on t...
Almost Famous  Boost your research profile, collaborate and share using Mendeley
IAALD 2010 Closing Session Report: New tools and Repositories
IAALD 2010 Closing Session Report: National experiences
IAALD 2010 Closing Session Report: Integrated information systems
IAALD 2010 Closing Session Report: Innovative learning processes
IAALD 2010 Closing Session Report: Francophone workshop
IAALD 2010 Closing Session Report: Innovations in Biodiversity Information W...
IAALD 2010 Closing Session Report: Targeted Information Products and Services
The Global Plant Health Centre: Building a Surveillance and Knowledge System
The CIARD RING, an infrastructure for interoperability of agricultural resear...
The LIMS Community and its collaborative Livestock Information Management Sys...
The Linnaeus Link Project
From databases to information flow: CIFOR and seamless integration of informa...
A monitoring system for preventive control of Desert Locust in West Africa
Capitalization of experiences and innovations
Collective scientific expertise at INRA : A tool for decision making and dial...
Communicating Agricultural Science and Technology Indicators: Lessons learned
The state and exchange of agricultural scientific and technical information i...

Recently uploaded (20)

PDF
Planning-an-Audit-A-How-To-Guide-Checklist-WP.pdf
PDF
Build Real-Time ML Apps with Python, Feast & NoSQL
PDF
Advancing precision in air quality forecasting through machine learning integ...
PDF
4 layer Arch & Reference Arch of IoT.pdf
PDF
IT-ITes Industry bjjbnkmkhkhknbmhkhmjhjkhj
PPTX
Build automations faster and more reliably with UiPath ScreenPlay
PDF
giants, standing on the shoulders of - by Daniel Stenberg
PDF
LMS bot: enhanced learning management systems for improved student learning e...
PDF
The-Future-of-Automotive-Quality-is-Here-AI-Driven-Engineering.pdf
PDF
Examining Bias in AI Generated News Content.pdf
PDF
Transform-Your-Supply-Chain-with-AI-Driven-Quality-Engineering.pdf
PDF
Ensemble model-based arrhythmia classification with local interpretable model...
PPTX
Presentation - Principles of Instructional Design.pptx
PDF
EIS-Webinar-Regulated-Industries-2025-08.pdf
PDF
5-Ways-AI-is-Revolutionizing-Telecom-Quality-Engineering.pdf
PDF
Introduction to MCP and A2A Protocols: Enabling Agent Communication
PDF
Transform-Quality-Engineering-with-AI-A-60-Day-Blueprint-for-Digital-Success.pdf
PDF
The AI Revolution in Customer Service - 2025
PDF
CXOs-Are-you-still-doing-manual-DevOps-in-the-age-of-AI.pdf
PDF
The-2025-Engineering-Revolution-AI-Quality-and-DevOps-Convergence.pdf
Planning-an-Audit-A-How-To-Guide-Checklist-WP.pdf
Build Real-Time ML Apps with Python, Feast & NoSQL
Advancing precision in air quality forecasting through machine learning integ...
4 layer Arch & Reference Arch of IoT.pdf
IT-ITes Industry bjjbnkmkhkhknbmhkhmjhjkhj
Build automations faster and more reliably with UiPath ScreenPlay
giants, standing on the shoulders of - by Daniel Stenberg
LMS bot: enhanced learning management systems for improved student learning e...
The-Future-of-Automotive-Quality-is-Here-AI-Driven-Engineering.pdf
Examining Bias in AI Generated News Content.pdf
Transform-Your-Supply-Chain-with-AI-Driven-Quality-Engineering.pdf
Ensemble model-based arrhythmia classification with local interpretable model...
Presentation - Principles of Instructional Design.pptx
EIS-Webinar-Regulated-Industries-2025-08.pdf
5-Ways-AI-is-Revolutionizing-Telecom-Quality-Engineering.pdf
Introduction to MCP and A2A Protocols: Enabling Agent Communication
Transform-Quality-Engineering-with-AI-A-60-Day-Blueprint-for-Digital-Success.pdf
The AI Revolution in Customer Service - 2025
CXOs-Are-you-still-doing-manual-DevOps-in-the-age-of-AI.pdf
The-2025-Engineering-Revolution-AI-Quality-and-DevOps-Convergence.pdf

ICTs towards resilient food and agricultural systems: Asian experiences and perspectives

  • 1. ICTs towards resilient food and agricultural systems: Asian experiences and perspectives By Sahdev Singh, PhD Managing Director Alternatives International Naresuan University Bangkok, Thailand Before
  • 2. Background in brief ICT and Farmers in Asia-Pacific: Some Empirical Evidence 3 Short Stories: Thailand, India and South Korea Concluding Remarks Outline of Presentation
  • 3. Information Needs of Farmers in a Knowledge-based Society Cultural Practices (knowledge and technology) Local and Regional Markets (historical and real time) Weather Conditions and Forecasts (real time) Soil Fertility and Moisture (historical and real time) Decision-making Tools for Management Researchers ↔ Farmers ↔ Markets
  • 4. Communication Issues in Agriculture Sector Public Funding for Technology Transfer Effectiveness of Traditional Extension Systems Information Dynamics (Rate of Change) Farmer Education Rural Infrastructure Inadequate Use of new ICTs in Agriculture
  • 5. South Asia Pakistan India Sri Lanka Nepal Bangladesh Malaysia Philippines Thailand Vietnam Chinese Taipei Republic of Korea Japan South East Asia Australia The Pacific Papua New Guinea Fiji Samoa New Caledonia Middle East Iran Diverse Asia-Pacific sub-regions served by APARIS present unique challenges and opportunities for knowledge sharing
  • 6. Thailand in the Region: ICT in Agriculture
  • 7. ICT Policy Framework ICT Policy Statements 1998, 2000, 2006, 2010, and 2020 e-Government e-Commerce e-Industry e-Education, and e-Society Focus Areas: Infrastructure Social Objectives Quality of Life Human Capacity Telecenters Thailand as IT hub for ASEAN Bottom line: most local experts agree that policy implementation has been weak.
  • 8. ICT Indicators in Thailand Based on the most recent estimates by NECTEC, the ICT usage by 64 million human population of the country is as follows: TV sets: 27.4 per 100 population (17.8 million)‏ Computers: 7.7 per 100 population (5 million)‏ Cellular phones: 46.2 per 100 population (30 million)‏ Telephone lines: 10.1 per 100 population (6.6 million)‏ Internet users: 12.3 per 100 population (8 million)‏ PPP: low-cost PC project, launched in 2003
  • 9. ICT in Thai Agriculture Under policy guidance from Ministry of ICT and technical inputs from NECTEC, the Department of Agriculture (DOA), Hydro and Agro-Informatics Institute (HAII), and Bank of Agriculture and Agricultural Cooperatives (BAAC) have initiated ICT projects targeted at knowledge empowerment of small-scale farmers and rural communities. While physical infrastructure seems adequate, human capacity development in extension agencies and user communities and suitable content/services are major bottlenecks for ICT adoption in rural areas, requiring greater investment on this aspect.
  • 10. Department of Agriculture (DOA) Under Ministry of Agriculture & Cooperatives (MOAC)‏ DOA Information Services Center (DISC)‏ Web site for farmers and extension agents (GAP+)‏ e-Library and Journals
  • 11. Hydro and Agro Informatics Institute (HAII)‏ R&D Unit under NECTEC (Min. of S&T)‏ Foci: Water Resources Management and Agriculture Promoting “Village that Learns” Provides portal service to various information resources Currently two main projects: Integrated Water Resources Management (IWRM)‏ Agricultural Information Network (AIN)‏
  • 12. Integrated Water resources Management Project ( www.thaiwater.net )‏ Real-time information on water levels and weather Internet GIS Applications for Water Resources Management (flood & drought)‏ Technology Components (mostly open source)‏ Data Warehousing, web server, www applications, Internet GIS, weather modeling, Internet-based field servers, and SVG Partnership with: TRF, Suksapattana Foundation, Chaipattana Foundation, RID, EGAT, Meteorological Department, Ministry of ICT, BMA, Deaprtment of Water Resources, MOAC, and Kasetsart University
  • 13. AIN: Agricultural Information Network ( www.thaiag.net )‏ Technical information on 23 economically important crops Village that Learns : community-based approach to agricultural development and management using Internet
  • 16. Role of Bank of Agriculture and Agricultural Cooperatives (BAAC)‏ Reaches 5 million farming households (>90% of total)‏ Branches and field offices throughout the country Each field officer handles up to 700 customers Provides micro-credit and information services Participates in AIN project Data collection and aggregation for policy support Potential for integrated service delivery
  • 17. Other Initiatives www.gotoknow.org An online community forum for people with interest in agriculture; UsableLabs, Knowledge Management Institute of Thailand, TRN Institute, and INET One Temple One e-Learning Center (OTEC)‏ A pilot initiative in 11 temples with plans to cover 400 temples; 20 Internet-ready PCs with simple applications for IT training of community members; Support from Software Industry Promotion Agency (SIPA), Microsoft Corporation, Intel Corporation and Ministry of ICT
  • 18. ICT in Thai Agriculture: what should it be? Knowledge production, digitization and dissemination Clearing house for traditional and new knowledge Capacity building in farming communities and extension agencies Policy formulation support to governments Public-Private-People Partnerships (4P’s) for Information Services Market/Weather Information Advisory services Decision Tools Community Building
  • 19. Constraints for ICT in Thai Agriculture Policies and Strategies for ICT Use Lack of clear-cut leadership mechanism in National ICT Development Lack of systematic developmental plans, clear work plans, and supporting policy Lack of private sector participation in ICT related government projects Systems Management and Administration Lack of data sources, modern equipment, and supporting budget for them Human Capacity Development Lack of competent staff, skill development programs, and vision building Coordination among different initiatives to take benefits of synergy Linking the policy with the operations of MICT, MOST, and MOAC
  • 20. Policy Guidance 1 ICT initiatives for agriculture in Thailand are basically funded by the government with very little participation of the private sector and NGO's. Most of these initiatives are like medium-term projects (3-5 years). Some civil society organizations such as foundations participate in these projects, but the ownership still lies with some government agency or department. The experts from various agencies provide technical inputs on ad-hoc basis. Private sector, particularly the agribusinesses, should be encouraged to participate more in such initiatives as it can bring in greater investment and technical expertise. Some information services could be outsourced to the private sector as an attraction to join such initiatives.
  • 21. Policy Guidance 2 Also, there is no national level coordination of various public and private ICT initiatives. Whenever 2 or more independent agencies join to develop ICT intervention, each one starts claiming it to be their own. This sometimes leads to confusion and lack of direction. It will be more effective to have a national coordinating agency under the Ministry of ICT for implementation of ICT policies in various sectors of the economy, including agriculture. This will bring greater coherence among various data standards and applications used by different agencies.
  • 22. Policy Guidance 3 Another important issue is that most ICT interventions for small-scale farmers are often information supply-driven. There are inadequate efforts to conduct a thorough information need and capacity assessment in rural areas. This leads to development of information services which are poorly utilized by rural communities.
  • 23. Policy Guidance 4 As mentioned previously, language is a major barrier for rural adoption of ICTs. To address this, significant efforts are needed to develop appropriate content for local communities and to build human capacity.
  • 24. Case Study on e-Choupal business-model designed by ITC to tackle the challenges posed by the unique features of Indian agriculture: fragmented farms weak infrastructure the involvement of numerous intermediaries, among others.
  • 25. e-Choupal Rationale 1. A market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. 2. Growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.
  • 26. e-Choupal Approach   The Value Chain - Farm to Factory Gate:  
  • 27. The Traditional Intermediary? ‘ e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies.
  • 28. Village Internet Kiosks enable the agricultural community access ready information in their local language on the weather & market prices disseminate knowledge on scientific farm practices & risk management facilitate the sale of farm inputs (with embedded knowledge) and purchase farm produce from the farmers’ doorsteps (decision making becomes information-based).
  • 30. e-Choupal Services Weather Information: local weather forecasts to help farmers decide agricultural operations Best Agricultural Practices: Information for farmers to increase their productivity Market Information: Options to explore world demand, world production, ‘mandi’ trading volume, and ‘mandi’ price lists Q&A forum (FAQs): The website provided an interactive feature, which allows the farmer to ask a question and have it answered by the appropriate panel of experts News page: This website held excerpts of relevant news items, including government decisions on subsidies or minimum support prices (MSP’s) and innovation in other countries. Local news pertaining to farmers successes were also posted. Place for suggestions: The website was fluid, continually tailored to meet the farmers’ needs. ITC relied on the farmers’ participation to keep the site relevant and in a constant improvement mode.
  • 31. Transaction Cost Real-time information and customized knowledge provided by ‘e-Choupal’ enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality & productivity. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs.
  • 32. Win-Win Scenario While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value.
  • 33. Challenges faced by ITC primarily infrastructural inadequacies, including power supply, telecom connectivity and bandwidth apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.
  • 34. The Status of Execution Launched in June 2000, 'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India. 'e-Choupal' services today reach out to more than 3.5 million farmers growing a range of crops such as soybean, coffee, wheat, rice, pulses, shrimp Over 31,000 villages through 5200 kiosks across six states (Madhya Pradesh, Karnataka, Andhra Pradesh, Uttar Pradesh, Maharashtra and Rajasthan).
  • 35. Recognition of e-Choupal Initiative Nominated for Stockholm Challenge 2006 The Development Gateway Award 2005 (previously known as the Petersberg Prize) for its trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award. The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'. The Company received this award for its e-Choupal and social and farm forestry initiatives that are transforming lives and landscapes in rural India. The Corporate Social Responsibility Award 2004 from The Energy and Resources Institute (TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. The inaugural 'World Busines Award', instituted jointly by the International Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leader’s Forum (IBLF) and the United Nations Development Program (UNDP). This award recognizes companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. And Many Others
  • 36. A South Korean Success Story: Rural Development Administration (RDA) Registered users:35,000 farmers and 8,000 researchers/extension workers 100,000 visitors to the Agricultural Information Service (1000 trained annually) SMS Messenger Help e-mail Chat Room by Crop Log in and out Best Chat Rooms List
  • 37. Role of Government Research Institutions Knowledge production and dissemination Clearing house for traditional and new knowledge Capacity building in farming communities Policy formulation support to governments Public-Private-People Partnerships (4P’s) After
  • 38. Thank you [email_address] Buffalo power comes to the aid of farmers Rice farmers in Chon Buri province have returned to using water buffaloes to till farmland as the unrelenting rise in petrol prices makes motorised equipment too costly. Published on March 25, 2008 in The Nation, a Thai Newspaper Where have all the farmers gone? N. Chandramohan, Hindustan Times, September 8, 2008