Social Media
Download as PPTX, PDF•0 likes•213 views
The document discusses the history and concepts of social media and social networking. It defines Web 2.0 as the development of dynamic and interactive web applications. Social media refers to media that is disseminated through social interaction like blogs, videos, and forums. Social networking connects people with common interests and allows for collaboration and sharing of information on platforms like Flickr, YouTube, and MySpace. While social networking provides commercial value for companies, there are also risks to consider like loss of control over published information and dependence on available platforms and services.
Social Media
- 1. Social Media Web 2.0 and Social Networking Ian Carnaghan Information Culture
- 2. Social Media Web 2.0 O’Reilly and MediaLive International Web 2.0 after the dot com bubble burst Dynamic Web Based Applications Interactivity and Participation Information Sharing Remote Conferencing * What is Web 2.0: http://oreilly.com/web2/archive/what-is-web-20.html Information Culture Page 2
- 3. Social Media Social Media and Social Networks Social Media Media developed to be disseminated through social interaction. Blogs, forum postings, videos, etc. Connecting people with common interests. Collaboration and sharing of information: Flickr, YouTube, MySpace. Making Professional Connections: Organizational Social Networks, Alumni Associations, LinkedIn. Information Culture Page 3
- 4. Social Media Social Networking in Plain English Information Culture Page 4
- 5. Social Media Real World Commercial Value Integration of Social Networking Company Fan Pages / Facebook Cheap means to broadcast news and information / Twitter Beyond Search Engines Driving traffic through social media Promotion of products and services Information Culture Page 5
- 6. Social Media Risks with Web 2.0 and Social Media Information published Published information on social networking from others can hurt platforms can become your reputation both Services are only the property of that personally and available as long as corporation professionally. the site is available. Step 1 Step 2 Step 3 Step 4 Step 5 There is no “delete” key Data is only protected on the Internet. Even to the extent of when information has safeguards the social been deleted, archives networking provider remain. has in place. Investment and potential loss with the ever changing industry remains a concern. Information Culture Page 6
- 7. Questions Information Culture Page 7