Specialties: Internet and Services Marketing, Digital Media (Technical and Strategic), CRM & Digital Marketing
Current Projects:
Student Journey Mapping & Student Word of Mouth Referral choices and Methodologies linked with Social Media.
Higher Education web presence effectiveness.
The effectiveness of Responsive Design on Website interaction in terms of approach / avoidance behaviours and satisfaction within the mobile domain.
Contact Details
Tags
marketingservices marketingimclectureonline marketingsocial mediaconsumer behaviourdistributing servicesservices timingservices locationintermediariesphysical evidenceatmosphericsservqual instrumentdefining service qualityserviceevaluating qualityfunctional qualityresearching service qualityservqualtechnical qualityqualityadvertisingdigital marketingtechnology
Specialties: Internet and Services Marketing, Digital Media (Technical and Strategic), CRM & Digital Marketing
Current Projects:
Student Journey Mapping & Student Word of Mouth Referral choices and Methodologies linked with Social Media.
Higher Education web presence effectiveness.
The effectiveness of Responsive Design on Website interaction in terms of approach / avoidance behaviours and satisfaction within the mobile domain.
Tags
marketingservices marketingimclectureonline marketingsocial mediaconsumer behaviourdistributing servicesservices timingservices locationintermediariesphysical evidenceatmosphericsservqual instrumentdefining service qualityserviceevaluating qualityfunctional qualityresearching service qualityservqualtechnical qualityqualityadvertisingdigital marketingtechnology
