Everything you need to know about mobile video ads in india and apac
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The document provides an overview of mobile video advertising, highlighting market trends and various ad formats that cater to different objectives such as user acquisition and brand awareness. It emphasizes the significant growth in mobile video ad consumption and suggests optimal video lengths for engagement. Additionally, it advises on selecting the right video mediation partners and targeting strategies for advertisers.
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Everything you need to know about mobile video ads in india and apac
- 1. © InMobi 2016www.inmobi.com Mobile Video Ads: Everything you need to know Sight. Sound. Motion #WinWithVideo - September 27th, 2016
- 2. ©INMOBI 2016www.inmobi.com SPEAKERS Navin Madhavan Head of Publisher Partnerships Navin heads publisher partnerships and business development for InMobi and has been at InMobi since 2014. Abhishek Khurana Global Product Marketing Manager, User Acquisition Abhishek leads the global product marketing efforts for advertisers at InMobi, and has been with InMobi since 2013. Navinmadhavan madnavin khuranaabhishek
- 3. ©INMOBI 2016www.inmobi.com AGENDA Market Overview Video Ad Formats Trending Video Creatives How To Choose The Right Video Partner Market Overview
- 4. © InMobi 2016www.inmobi.com RISE OF EMOTIVE STORYTELLING: GROWTH OF IN-APP VIDEOS Today of all videos are watched on mobile 45% By 2020, Mobile video ad spends are estimated to increase to 47%, up from 25% in 2015 $3.25 $11.4 $19.77 $29.7 $41.4 $53.5 Digital Video Ad Spending, by Device, 2013-2018 Billions and % change of all mobile video ads are viewed in-app 75% 2013 2014 2015 2016 2017 2018 166.5% 113.0% 70.4% 50.2% 29.3% 17.1% Mobile Source: KPMG, eMarketer $3.10 $4.27 $5.15 $5.65 $6.16 $6.86 $0.72 $1.54 $2.62 $3.94 $5.09 $5.96 18.3% 37.8% 20.5% 9.8% 9.0% 11.3% Desktop Total Ad Spend for India, Indonesia, China, South Korea, Japan
- 5. ©INMOBI 2016www.inmobi.com EVERY PART OF A MOBILE VIDEO AD DRIVES VALUE FOR AN ADVERTISER Source: Nielsen to conducted a global analysis of 173 BrandEffect studies (Dec 2014–Feb 2015). Test/control design of the studies measured attitudinal impact of an ad campaign.
- 6. ©INMOBI 2016www.inmobi.com INMOBI VIDEO INSIGHTS #WINWITHVIDEO While APAC witnessed a 107% growth in video ad consumption
- 7. ©INMOBI 2016www.inmobi.com INMOBI VIDEO INSIGHTS #WINWITHVIDEO
- 8. ©INMOBI 2016www.inmobi.com AGENDA Market Overview Video Ad Formats Trending Video Creatives How To Choose The Right Video Partner
- 9. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Ideal for gaming publishers. PLACEMENT At natural breakpoints in the game like, end of a level/ game. FULL-SCREEN VIDEO ADS Short, skippable/non-skippable HD videos ADVERTISERS PUBLISHERS 2X eCPM 50% Lower CPA 13% Higher LTV As compared to Interstitials *All examples are for representational purposes 60% Higher ARPU ADVERTISERS OBJECTIVE Ideal for user acquisition/driving app installs. VIDEO LENGTH 10-15s recommended for optimal engagement. MZ Township
- 10. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Ideal for gaming publishers who have strong rewards system built in the core game loop. PLACEMENT Storefront, upfront menu, start/ end of gameplay. Non-skippable HD videos which a user opts in to watch for in-app rewards ADVERTISERS PUBLISHERS REWARDED VIDEO ADS RETENTION-FRIENDLY 50% 13%90% Completion Rates 2X LTV 21% ARPPU Boost 3X - 5X PUBLISHERS OBJECTIVE Ideal for brand awareness & driving app installs. VIDEO LENGTH 15-30s recommended for optimal engagement. As compared to Interstitials *All examples are for representational purposes Uber Skyline Skaters
- 11. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Suitable for both gaming and non-gaming publishers. PLACEMENT App launch screen: before the app starts, app resumes from the background. SPLASH VIDEO ADS Non-skippable ephemeral video experience prior to the app launch ADVERTISERS PUBLISHERS OBJECTIVE Ideal for increasing brand awareness. VIDEO LENGTH 3-5s recommended for optimal engagement. THE WOW FACTOR Boost brand equity by getting the user’s undivided attention. THE WOW FACTOR Unlock the additional inventory by monetizing the user’s prime time. *All examples are for representational purposes Coke Foot Mercato
- 12. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Ideal for non-gaming publishers. PLACEMENT In-feed: place within the app’s content stream. NATIVE VIDEO ADS Videotelling native to the the form and function of the app ADVERTISERS PUBLISHERS 25% Completion Rates 60% Brand Lift Against Banner 3.5X Static Native eCPMs OBJECTIVE Ideal for increasing brand awareness & driving re- engagement. VIDEO LENGTH 5-10s recommended for optimal engagement. *All examples are for representational purposes Viato r Pandora
- 13. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Suitable for any publisher with video content. PLACEMENT Laced around content: Pre-, mid- and post-roll IN-STREAM VIDEO ADS Skippable/ non-skippable, pre- | mid- | post-roll videos ADVERTISERS PUBLISHERS 60% Completion Rates 3X - 4X Banner eCPMs OBJECTIVE Ideal for increasing brand awareness & driving re- engagement. VIDEO LENGTH 10-15s for non-skippable, 30s for skippable *All examples are for representational purposes Burger King Daily Motion
- 14. ©INMOBI 2016www.inmobi.com AGENDA Market Overview Video Ad Formats Trending Video Creatives How To Choose The Right Video Partner
- 15. ©INMOBI 2016www.inmobi.com 100% screen size VERTICAL VIDEOVs. THE WORLD IS #VERTICAL Horizontal Vs Vertical 25% screen size HORIZONTAL VIDEO
- 16. ©INMOBI 2016www.inmobi.com VERTICAL VIDEO Ultimate mobile-first creative blending in seamlessly with the phone’s default orientation 4X GREATER VISUAL EFFECTS VERTICAL VIDEOS ARE INTUITIVE 80% BETTER COMPLETION RATES *All examples are for representational purposes
- 17. ©INMOBI 2016www.inmobi.com 360° VIDEO An experiential showcase of the product potential that drives immediate user action WOW! your users with a truly immersive experience. ADVERTISERS Embrace the new-age storytelling by being video-ready with no additional integration effort. PUBLISHERS *All examples are for representational purposes
- 18. ©INMOBI 2016www.inmobi.com TARGET SEGMENT Ideal for non-gaming publishers. PLACEMENT In-feed: place within the app’s content stream. NATIVE VIDEO CAROUSEL ADS Immersive videotelling with back-to-back videos ADVERTISERS PUBLISHERS OBJECTIVE Suitable for increasing brand awareness, driving re-engagement & app installs. VIDEO LENGTH 5-10s recommended for optimal engagement. THE WOW FACTOR Evolved Storytelling through multiple videos powers higher engagement & brand- awareness for advertisers. THE WOW FACTOR The multi-touch format provides an enhanced monetization potential. *All examples are for representational purposes
- 19. ©INMOBI 2016www.inmobi.com AGENDA Market Overview Video Ad Formats Trending Video Creatives How To Choose The Right Video Partner
- 20. ©INMOBI 2016www.inmobi.com MAKE THE RIGHT PLAY OBJECTIVE MONETIZEADVERTISE Choose the right mediation partner. Fyber, Heyzap, Ironsource, etc. Plug into programmatic channels for brand dollars. InMobi, MoPub, etc. Select a video-compatible ad network. SDK Vs API, VAST player, Viewability Identify the right target audience. Select an advertising partner who lets you target these audiences across premium supply and optimizes for LTV. Carefully identify a tracking partner. Kochava, Tune, Appsflyer, Adjust
- 21. ©INMOBI 2016www.inmobi.com QUESTIONS For any questions, contact [email protected] or [email protected]