The document discusses using machine learning and IoT sensors to optimize the operation of cooling towers. An end-to-end solution is proposed that uses sensors to collect data, analyzes the data using machine learning models, and monitors operations to detect anomalies and predict maintenance needs. This allows the cooling towers to be operated at optimal parameters to minimize energy costs while meeting contractual obligations. Benefits include reduced energy use, fewer start-ups to extend equipment life, and early fault detection to prevent damage through automated condition monitoring.