James Valentine, MSC
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Personal Information
Organization / Workplace
Finch–Programmatic Advertising SolutionsLocation
Greater Salt Lake City Area, Utah United StatesOccupation
Marketing Operations Specialist (Conversion Rate Optimization)Industry
Advertising / Marketing / PR
Website
valentinejames.netAbout
I leverage a background in strategic communication, rhetorical analysis, digital publishing, user research, and web analytics to create and organize iterative testing and optimization campaigns that deliver insights and improve performance. Ultimately, I'm here to help clients build an effective, scalable process around four key questions: 1. What are we trying to accomplish? 2. How will know if we've done that? 3. What do we think drives/impedes the users ability to do that? 4. How will we validate our thinking?