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Advertising / Marketing / PR

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Product Leader with proven track record in bringing new products and services to market, enabling sales forces to succeed, and delighting customers. I surround myself with those whose put the customer at the center of every decision. Happy teams make happy customers. Specialties: product management, program & portfolio management, product marketing, identifying market problems, market sizing, win/loss analysis, business cases, “packaging” of products/services, alignment with development processes (agile and waterfall), SDLC/PDLC, roadmap planning, persona development, competitive intelligence, market positioning, messaging and launch plans (including marketing communication activities a...