NOP Global - Brand Advocacy Experts
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The document discusses the changing dynamics of the customer journey, emphasizing that consumers now have greater power and access to information, impacting decision-making before they even reach a retail shelf. It suggests that businesses can leverage brand advocacy to influence this process and drive sales. Contact information for brand advocacy experts is provided for further assistance.
NOP Global - Brand Advocacy Experts
- 2. “Everything starts with the customer.” Louis XIV
- 3. TODAY, BUSINESS IS TOUGHER FOR ALL BUT A FEW BRANDS
- 4. CUSTOMERS ARE MORE INTELLIGENT
- 5. ACCESS TO INFORMATION IS NOW UNLIMITED
- 6. POWER HAS BEEN TRANSFERRED TO CONSUMERS
- 7. THE OLD DECISION MAKING PROCESS NO LONGER WORKS
- 8. DECISION MAKING IS DONE BEFORE REACHING THE SHELF
- 9. MOBILE SEARCH ENABLES POINT OF PURCHASE VALIDATION
- 10. PRODUCT AVAILABILITY OK? THEN…
- 11. HIJACK THE PROCESS USING BRAND ADVOCACY AND YOU CAN MOVE THE GOALPOSTS IN YOUR FAVOUR
- 12. LET US EXPLAIN HOW BRAND ADVOCACY CAN DRIVE SALES FOR YOUR BUSINESS
- 13. Brand Advocacy Experts Field Marketing Specialists To find out more about how we can help your brands, please contact us: James Martin | Divisional Director [email protected] Tel +44 (0) 7951 029065 Alan Holliday | Managing Director [email protected] Tel +44 (0) 7770 915381