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Joy Joseph

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Attribution Accelerator 2019- MTA Driven Programmatic Bid Optimization
The Complex Journey to Unified Marketing Analytics
Iri growth summit_media and promotion effectiveness_v3
Marketing mix or attribution journey towards unified marketing analytics
ARF Rethink 2016 - IRI-Atkins Case Segment Marketing Mix
Measuring the “carryover” effects of pricing
Iri cpg summit 2010 dynamic price sensitivity measurement