Effective Link Building - Pro SEO Boston 2011
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Effective link building requires systematic hustle through competitive analysis, brainstorming approaches, and taking actionable steps. Key strategies include building out site content and social profiles to attract links, finding new link opportunities through creative contact mining and prospecting tools, and using incremental commitment techniques like contests to get links added over time. Tracking link effectiveness helps improve future outreach efforts.
Effective Link Building - Pro SEO Boston 2011
- 2. Sociable GeekInternet CultureSales ExperienceCreativityIngenuityAnalytical SkillsTechnical SkillsHustleWhat Makes An Effective Link Builder
- 3. Stop getting links, and start earning them?meh.
- 4. A link builder can dominate large brands by simply outworking them.
- 5. How do I compete?ClientUnknown brandOne in-house marketerEcommerce, no content< 100 linking domainsNo blogNo social mediaCompetitionNational brandsLarge marketing budgetsFree resourcesThousands of linking domains
- 7. What do you need?What might be done?#3 BrainstormApproaches#2 Competitive AnalysisIn Theory#1 Backlink & Competitive Research#4 Actionable IdeasReal World
- 9. Do what it takes
- 10. 6 Months before, I told a coworker:“I’m getting links on these pages”
- 11. Site wasn’t “good enough”Spent six months building out blog, content, and social media.
- 12. Figure out what they link to.Now BUILD IT!Nice, email.
- 13. Does this work?PA 48, DA 80PA 48, DA 62
- 14. Get Your Content OutStumbleUpon posted content to their Facebook and Twitter
- 15. Throwing mud at a wall is NOT a link building strategy.
- 16. You need stellar, targeted content.
- 17. But sometimes content fails.And it’s embarrassing.
- 18. Even if you failed, you still need links.
- 19. So JFDI.
- 20. Recover Failed InfographicSkip the social, do manual outreach.Incentivize the embed. Guest post:The embed is the post.Chop up the image and repurpose.Additional research and write great post.
- 21. Creative Contact MiningJust a Stanford blog with guest posts…There is no contact information.Fail.
- 22. Take the Time to Find the EmailThis will give you their email.
- 23. The first infographic I created was picked up by a BIG site, but they messed it up.
- 24. I hunted for nearly two hours to find their personal email address.“You can’t outsource giving a shit.”- Tom Critchlow
- 25. They’re now the first person I email when I’m promoting content.
- 26. They get me a lot of links.
- 28. By initiating a low risk relationship, you increase the success of your link request.
- 30. Blogging ContestMake easy to enter (no link requirement).Gave them email address.They emailed in their post.Reply with link request.
- 31. Getting the LinkHi <Their Name>Thanks for your entry. I will pass it on to the judges.Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.Thanks!<Your Name>85% placed the link!I tested multiple templates. This one won.
- 32. Use Zombies (just be damn creative)Yes, seriously.I got a link like this.
- 33. So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun.I saw on your Twitter that you like <removed>. If you'd be up for checking out our <removed> and reviewing how they can help you survive a zombie apocalypse, I'd love to send one out to you for free. You can pick from <removed>, but I'll leave that up to you.An no, there is no special catch. I just think your blog is funny, and I can send out <removed> for review. And, well, I love zombies. :)Let me know what you think about the review / post idea.Thanks!Justin
- 34. Best Alternative to a Negotiated Agreement
- 35. BATNANoCan I have link?YesCan I overcome reasons?Win!YesNoWhat else can I get?That’ll do.
- 37. Increase Link ValuationTraditional Link ValuationAnchor text
- 38. Number of outbound links
- 39. Position on page
- 41. Domain level metricsRelative Link ValuationCompare to profile
- 42. Compare to previous links
- 43. Value based off profile naturalness
- 44. Brand boosts link valueLower quality, aggressively anchored links had value boosted by high value branded campaign.
- 46. Use branded high value links to increase value of high leverage, lower value link building tactics.
- 47. Directories? Yes, still.Check homepage cache date, eliminate stale sites.Check indexation of linked from page.Avoid high difference between mR and PR.Check listing order (newest, alphabetical, PR)Take the time to submit it right.“You can’t outsource giving a shit.”- Tom CritchlowProtip: Consider this relative to my last tip.
- 48. Ingenuity
- 49. Improve Prospecting with GCSEhttp://bit.ly/amziMz
- 50. Scale Prospecting with Scrapershttp://bit.ly/lVY3q6
- 52. Quickly Identifying Site Type
- 53. Some of these aren’t very active today.
- 54. Find Fresh LinkersDoesn’t give date search like normal.
- 55. Simple Little HackPut date parameter from regular search in linkfromdomain URL
- 56. Discovering Fresh LinkersBuild Agile Tools: http://bit.ly/iBhMeh
- 57. Scale Outreach with Touthttp://toutapp.com
- 58. Quickly Compose Emails with Templates
- 60. Coupon Code: PROSEO2011Tout Premium Free for 1 MonthThanks to TK at Tout!
- 61. Thanks!Justin BriggsSEO Consultant, DistilledTwitter: @[email protected]://distilled.net