Kapil bhargava dm overview
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This document provides an overview of digital marketing and how it has evolved over time. It discusses the key stages in the digital marketing process, including: 1) Visibility - Reaching potential customers and making them aware of your business. 2) Bringing targeted traffic to your website through inbound and outbound marketing. 3) Engagement - Getting visitors to interact with and spend time on your website through activities. 4) Conversions/lead generation - Having visitors take important actions like purchases or signups. 5) Measurement - Tracking performance and understanding traffic behavior. 6) Retention - Keeping customers engaged and coming back through services, coupons, and recommendations.
Kapil bhargava dm overview
- 2. Digital Marketing • Marketing? Marketing is actually communicating your message to the people you want to reach to • Digital Marketing – When communication is done through Digital Devices like mobiles, tablets and desktops it’s called Digital marketing!
- 3. People Online! Why are people going online?
- 4. For information on a new product, service or location If they have a question If they are looking for help If they want more information on certain individuals or organizations Meeting attendants Business contacts General information (maybe about you…) New employees Available jobs Etc. With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web. The web is crowded with information. If you have a website, can these people reach you that are searching the web for answers? Why buzz for Digital Marketing Why are people going online?
- 5. Benefits of Digital Marketing • Wide reach, No geographical boundaries • Increase brand awareness • Cost effective • Niche targeting • Performance oriented • Generate potential leads & sales • Track and monitor every penny you spend • Add extra outlet for sales
- 7. Products that are outdated because of not deploying Digital Marketing..
- 11. Back in the day, it was all about search engine optimization – (organic search) Build a website Apply the art of on and off page SEO to your website, you build links, you build more links, and you build even more backlinks, focus on the meta-tags, content, etc. You hope it shows up in Google someday You hope it displays on the results with the right keywords (what people are typing in when they search) It was like fishing and hoping you will get a catch. With SEO, PPC was born – (paid search) Google’s Adwords (3 line ads that show up on the right/top of search engine results) Microsoft’s Adcenter Yahoo’s search marketing (Overture) Build ads around keywords and pay for everyone that clicks the ad and visits your site EVOLUTION How digital marketing evolved over the years
- 12. Digital marketing process • Visibility - • Bringing targeted traffic • Engagement • Conversions • Measurement • Retention – Service, Hotel – Coupons • Recommendations
- 13. 1- Visibility? • The first and most important phase of Internet marketing is planning visibility for a business, product or service. • Visibility is reaching out to your potential customers and letting them know who you are. • Visibility is being present in front of your customers. • Visibility is let people know that you exist.
- 18. 2- Bring targeted traffic • Visibility results in traffic to our website, blog, fan page, landing page, etc. • But are we getting potential customers to our website or just traffic?
- 19. 2 ways to bring targeted traffic • Inbound marketing- Let our target market reach us = Organic Traffic (By Content) • Out bound marketing- We reach out to our potentials = Inorganic Traffic – Paid Traffic = Advertisements on Internet
- 20. 3- Engagement • Research & studies prove that out of all the visitors visiting our website, 95% are not interested in buying our products and services. • Only 5% of the visitors are either looking to buy or they are weighing their options. • So on our website if the only thing that we are doing is trying to sell then at max we can convert 5% of our visitors… What about 95%.. how do we convert them…?
- 21. What is engagement? • Engagement is making your visitors do some activities on your website • Engagement is making visitors navigate through your website, it is to make people spend time on your website, • Engagement is to bring visitors back to your website.
- 25. 4- Conversions/Lead Generation • Micro conversions • Macro conversions
- 32. 5- Measurement • Tracking, measuring the performance of your online marketing activities • Understanding behavior of traffic • Performance of your web pages
- 35. 6- Retention • Retaining visitors • Retaining customers