Kartik Kompella
5 SlideShares 63 Followers 57 Followings
Personal Information
Organization / Workplace
Bangalore, India India
Occupation
Founder
Industry
Advertising / Marketing / PR
About
Author, editor, speaker, strategist. I'm the editor/co-author of 'The Definitive Book of Branding' that features some of the best names in branding from across the world such as Al Ries, Adam Morgan, Kapferer, Kevin Roberts. The book is due to be available in India in August 2014 and in US/UK/Singapore in September 2014. 'The Definitive Book of Branding' has been endorsed by a variety of experts from David Aaker to professors from Harvard, London Business School, INSEAD, Darden, Tuck and professionals from Interbrand, McCann, Publicis Groupe and Mondelez. I run a brand consultancy based on my belief that brands can be the most powerful tools for the development of mankind or its wor...
Contact Details
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cause related branding csr cause marketing mark batey advertising tests online advertising banners retention loyalty programs dm crm brand management marketing communication branding communication strategy advertising strategy brand strategy communication advertising co-creating brands co-creation nicholas ind internal branding living the brand daryl travis emotional branding irrational loyalty cult brands brand communities community douglas atkin verbal identity john simmons stories positioning al ries brand meaning communication effectiveness
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Presentations

(5)
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Lintas IIMK Joint MDP

14 years ago • 270 Views

Afcsr final

13 years ago • 316 Views

Courting Loyalty Template Version

13 years ago • 417 Views

Esomar Last

13 years ago • 276 Views

The Road Less Travelled

13 years ago • 367 Views
Personal Information
Organization / Workplace
Bangalore, India India
Occupation
Founder
Industry
Advertising / Marketing / PR
About
Author, editor, speaker, strategist. I'm the editor/co-author of 'The Definitive Book of Branding' that features some of the best names in branding from across the world such as Al Ries, Adam Morgan, Kapferer, Kevin Roberts. The book is due to be available in India in August 2014 and in US/UK/Singapore in September 2014. 'The Definitive Book of Branding' has been endorsed by a variety of experts from David Aaker to professors from Harvard, London Business School, INSEAD, Darden, Tuck and professionals from Interbrand, McCann, Publicis Groupe and Mondelez. I run a brand consultancy based on my belief that brands can be the most powerful tools for the development of mankind or its wor...
Tags
cause related branding csr cause marketing mark batey advertising tests online advertising banners retention loyalty programs dm crm brand management marketing communication branding communication strategy advertising strategy brand strategy communication advertising co-creating brands co-creation nicholas ind internal branding living the brand daryl travis emotional branding irrational loyalty cult brands brand communities community douglas atkin verbal identity john simmons stories positioning al ries brand meaning communication effectiveness
See more