28 11 2014 evento capgemini retail demo multicanalità dynamics
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The document outlines the innovations in cloud technology and multichannel retail through Microsoft's Dynamics and Azure systems, emphasizing a shift from traditional retail to a customer-centric multichannel approach. It discusses new technological paradigms, system interoperability, and the integration of various retail and customer relationship management functions. Key features include real-time data management, social media integration, and enhanced customer experience tools designed to improve retail performance and engagement.
28 11 2014 evento capgemini retail demo multicanalità dynamics
- 1. Microsoft Dynamics & Azure ISV Microsoft Dynamics Sistemi Retail: le innovazioni del Cloud e della multicanalità Lorenzo Sala – CEO PORINI Group Milano, 28 Novembre 2014 Atahotel Executive
- 2. Agenda 1.Multicanalità e Retail Moderno 2.Nuovi Paradigmi Tecnologici 3.Interoperabilità dei Sistemi 4.Sistemi Retail Microsoft Dynamics 5.Convergenza tra POS e CRM Como | Milan | Porto | New York
- 3. Dal negozio al multiretail 3 •Approccio classico con vendita instore •Presenza di negozi tradizionali sul territorio con storicità •Incentrato sul prodotto •Multichannel approach (e-commerce, socials, mobile) •Temporary Stores / Corners / Malls / Mobility •Incentrato sul cliente
- 4. Nuovi paradigmi tecnologici 4 Omni Catalogue Real Time Info Sales Marketing Service Unified Experience
- 5. Interoperabilità dei Sistemi 5 SISTEMI GESTIONALI CRM | Analytics | Catalogue | ECommerce SISTEMI RETAIL 1.Da Sistemi unici integrati ad “App Collection” >> new best of breed 2.Informazioni residenti in più sistemi necessitano di tecnologie di integrazione (Real Time Multi Data Source) 3.Da Intefacce di repliche di dati a servizi web in cloud interoperanti tra sistemi
- 6. ERP: AX 2012 | Retail New native features designed to integrate customer experience Avalaible from version R3: RETAIL EXPERIENCE •Facebook e Twitter Campaign management (advertise & redeem) •Omni Catalogue | Store Catalogue •Recommendations •Kits & Serial Management •Real Time Pricing & Cross Selling CUSTOMER EXPERIENCE •Wish lists (Product gallery & detail page, Checkout experience, Cross channel scenario) •Socialize (Ability to “like”, “tweet” and pin home page and product detail pages) •Gift cards (Multi company Gift Cards with Intercompany transactions, Purchase/ redeem gift cards) •Loyalty 6
- 7. Microsoft Dynamics CRM •Duplicate check & Normalizing •Auditing •Lead management •Marketing lists •Clustering •Mail Marketing / SMS •Marketing Campaigns ROI •Events management •Customer Service •Customer Survey •Loyalty Management & Cards •Gift Card / Voucher •Real time analysis tools •Social integration •Sentiment Analysis •Analytics and Predictive model (BI) Available functionalities (standard + CRM LFR suite) Loyalty Fashion Retail Addon Suite
- 8. Pos: Modern Simplicity 8 Modern UI / Windows 8 Contextual Support while Operating Touch designed with Virtual Keyboard Multi-gesture Support Multi-text Search | Simplified Data Search
- 9. 9 Catalogs Management Sales Agents & Order Mng. Consignment Mng. E-Commerce Order Integration Order to Slip Orders & Catalogs
- 10. Retail Loyalty & Promo 10 Multi-Channel Loyalty Management Voucher & Promotions Agreements & Clusters Invitation codes (e-commerce/socials) Fidelity Cards Printing
- 11. CRM BI Interoperabilty POS to CRM Integration BI Multi-channel Analysis Predictive Retail Recommendations 11
- 12. Thanks for your attention For further info please visit our website and socials : www.PORINI.IT This document must not be reproduced, made available to third persons, or misused in any other way. All trademarks are property of the related company