Final presentation for mobile strategy
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This presentation summarizes opportunities and challenges in the mobile gaming market. While the market is growing rapidly as smartphones become popular gaming devices, competition is extremely high with over 1,600 new games released per month. To succeed, the presentation recommends developing casual games with simple mechanics and social/interactive elements, following a roadmap of continuous updates and new games, and mitigating risks from competition, technology changes, and the app approval process. Market research and efficient use of resources are keys to competing effectively.
Final presentation for mobile strategy
- 1. Final PresentationEvan, Tana, David
- 2. 3G
- 3. G GG
- 6. Entry in mobile Gaming market
- 7. Entry in mobile Gaming marketgreat
- 9. GoliathDavid
- 10. P PP
- 11. P PPPopular Possible Profitable
- 12. A way to success
- 13. $100K4Q
- 14. Market
- 15. Blue Ocean
- 16. Product Design
- 17. Road Map
- 19. ?Are there still great opportunities in iPhone app market?
- 20. ?Are there still great opportunities in iPhone app market?correct
- 21. Smart Phone Market Grow FastEven faster in the futureSources: Morgan StanlyIt brings great Potential market for your business
- 22. Smart phone becomes popular game consoleSome changes already happen,Gamers are ready to play on mobile
- 23. People are not only ready to play but also they are willing to pay
- 24. The facebook connect, Game Center will push the game market even furtherPlay with their friends anytime, anywhere they want, via 3G networkbring incredible user experience for your gamer
- 25. ?All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title?If market is so good, does that true
- 26. ?All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title?Unfortunately
- 27. Competition is extreme high1605games released in one month,Average earned $3050,50% game earned ≤ $682,forone yearIt is not the profits we expect
- 28. 80-20
- 29. In fact ..90%revenues Shared by 10% gamesIt’s a game called All or nothing
- 30. Competition/war between platformYou need to choose the rightside
- 31. ?A team of five people can compete the market?if the competition is so high
- 32. It depends
- 33. Angry Bird earns 4.5m,in 1 year,With 12 employees.It costs $15000 ~ $50000to develop acasualiPhonegameThis game is so simple, not harder than anything your team can easily madeIt doesn’t depend on the company size, and money you invest
- 34. Use you money wiselyStrategic Product DevelopmentEfficiency Marketing PlanBut it does depend on the way you use your money, you need to prepare
- 35. User Analysis What our analysis can help
- 36. The biggest category: Casual Game isOnly 1theme, 3 ~ 5 stages,play in 5 ~ 20 mins,but$2.25b market, over 200mplayer, grow 20%http://www.casualconnect.org/newscontent/11-2007/CasualGamesMarketReport2007_KeyFindings.pdfhttp://www.redherring.com/Home/17429Biggest market, cost low
- 37. Age GroupiOS cross all age group> 25, they are older, richer and still want to be entrainment willing to buy
- 38. Age Group65 % of Casual Gamer
- 39. GenderNeed balanceFemale gamer is fewer, but as active as male player . They dominate casual game
- 40. User AnalysisMaximum your user base
- 41. Product AnalysisCasualSocial Interactive Allow Users become our marketers by promotion the games, it will largely reduce the market budgetTrend of Game Center and Facebook PlatformIn-app purchasesAnother way to earn revenue, and extend the life cycle with limited costLiteVersionCross sellingSignificantly increase the # of downloadsThese are existing tech can help your product
- 42. Risk Analysis Competition Risk310, 000 of gamesiPhone vs. Android vs. Window PhoneTechnological RiskSystem updateFinance RiskOperation feesMarketing budgetApple approve riskReject , or Delay 7 days - 36 dayshttp://148apps.biz/app-store-metrics/?mpage=catcountWill be cover in later section
- 43. Product Design
- 49. ContentSimple, Adorable, StylishFun, Interactive, EngagingCatchy Visual + AudioCustomizable Characters
- 50. FunctionGPS, Campus, Accelerometer In Game AvatarGame Center / Facebook ConnectSave & Continue
- 51. Flow Diagram
- 53. Road Map
- 54. Road MapDesign and DevelopLaunch
- 55. Road MapDesign and DevelopLaunch
- 56. Road MapDesign and DevelopLaunchProduction: Game 1
- 57. Road MapDesign and DevelopLaunchProduction: Game 1Extra Addons/Game/ Lite: Game1Production: Game 2
- 58. Road MapDesign and DevelopLaunchProduction: Game 1Extra Addons/Game/ Lite: Game1New Level: Game 1Production: Game 2
- 59. Road MapDesign and DevelopLaunchProduction: Game 1Extra Addons/Game/ Lite: Game1New Level: Game 1Production: Game 2Cross Selling: Game 1
- 60. Risk Mitigation GridCompetition RiskCopy Cat CompetitorsTechnological RiskFinancial RiskApple Approve RiskMarket research unique game ideaThorough Marketing EffortEvaluate imitation apps & try to one-up themKeep an eye on the new technologyKeep some reserved contingency fundConsider using contingency fund for the Q4 LaunchConsider new fundingRead & follow Apple Iphone app guideline as much as possibleHuman resource development, find way to continue to recruit talent to help improve production and marketingDevelop backup financing plan. Continue to find ways to seek private equity or venture capital financing
- 61. End
- 63. Nothing behind
- 64. Important pointsMarket analysis & recommendationsProduct design recommendationsRoadmap recommendations
- 65. Answers of the Assumption Yes, there is still a great opportunities Mobile market is growing even fasterSmart phone is a popular game consoleBig fish joins the game: Apple Game Center, Facebook, the market will grow even fasterHowever, competition is extremely high1605 games released in one month,Average game earned $3050 / year50% game only earned $682 / yearBut, it is still a great potential marketPerfect for small companyUse resource correctlyFace competition
- 66. Road MapDesign and DevelopLaunchProduction: Game 1Extra Addons/Game/ Lite: Game1New Level: Game 1Production: Game 2Cross Selling: Game 1