Bruce / The Seminar: In the Pocket
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The document discusses the importance of mobile marketing, highlighting trends and statistics concerning mobile internet usage and smartphones in various regions. It outlines five key trends for 2011, including the critical mass of mobile adoption and the emergence of mobile payments. Additionally, it emphasizes utility marketing and the significance of location-based marketing in enhancing customer loyalty.
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Bruce / The Seminar: In the Pocket
- 2. Introduc3on We are a “mobile agency” We help advertisers, brands and organizations use the mobile channel in an effective and creative way
- 3. Introduc3on What we do: Mobile Marketing
- 4. Introduc3on We make Branded applications
- 5. Introduc3on We make Media applications
- 6. Introduc3on We make Utility applications
- 8. We will speak about: Mobile in numbers 5 Trends for 2011 How to be relevant on mobile
- 9. 1 Mobile in numbers
- 11. Mobile in numbers Some reasons to get serious about mobile
- 12. Mobile in numbers Market Penetration of smartphones Belgium 12% 17% USA 19% EU 17% +20% Italy 32% Spain 28% France 16% Germany 17% UK 23% 0% 10% 20% 30% 40%
- 13. Mobile in numbers Mobile internet will be bigger than desktop internet 1.600 1.400 Internet users (Millions) Mobile internet > desktop internet 1.200 Mobile internet Desktop internet 800 400 2007 2008 2009 2010 2011 2012 2013 2014 2015
- 14. Mobile in numbers Smartphones already outsold PC’s in Q4 2010 > 100M 90M Source: IDC 2011
- 15. Mobile in numbers Social networking becomes mobile “Facebook Mobile has +250M MAU (Comscore, 2010) “800.000.000 people worldwide will use social networks on their phone by 2012” (eMarketer, 2010) “61% of the mobile internet users in Belgium are using social networks on their phone” (MEC, 2010)
- 16. Mobile in numbers “There is an App for that”
- 17. Mobile in numbers So the drivers are
- 18. Mobile in numbers More and better smartphones Cheaper data plans Social networking
- 20. Mobile in numbers TODAY +1M Smartphones (Forrester, 2010; MCDC Insites Research, 2009) +1M 3G connections (Forrester, 2010; MCDC Insites Research, 2009) 1.4M access the mobile internet/week (Forrester, 2010; MEC, 2010) 400.000 iPhones (Internal)
- 21. Mobile in numbers Market share of smartphones by requests in BE Windows Mobile RIM 3%3% iPhone Symbian 17% 15% 62% Android
- 22. 2 5 trends for 2011
- 23. Trends for 2011 1 Mobile will hit cri-cal mass
- 24. Trends for 2011
- 25. Trends for 2011 2 Tablets will become relevant
- 26. Trends for 2011
- 27. Trends for 2011 3 Mobile payments will emerge
- 28. Trends for 2011
- 29. Trends for 2011 4 Loca-on based will know strong growth
- 30. Trends for 2011
- 31. Trends for 2011 5 Apps will remain king
- 32. Trends for 2011
- 33. 3 How to be relevant on mobile
- 36. U3lity Marke3ng on Mobile Good utility = Good marketing
- 37. U3lity Marke3ng on Mobile Things to consider: • Is there a fit with your audience • Does it fulfil an unmet need, is it unique • Is it actually useful • When and how oJen can it be used • Is it engaging, entertaining and easy‐to‐use • Is it easy to share and distribute • Resources needed to keep it alive
- 38. UPlity MarkePng on Mobile Case 1: Nike+ •! Launched September 2010 •! Paying application: $ 1,99 – !1,59 •! Uses typical features of iPhone !! GPS !! Accelerometer !! iTunes •! What does it do? !! Nike+ GPS App Product video •! N°1 grossing app for several weeks in the Apple app store worldwide
- 39. UPlity MarkePng on Mobile Case 2: Peak Performance: •! Launched December 2010 •! Free application •! Uses following features of iPhone !! GPS •! What does it do? !! Download ski maps of +1.000 resorts wordlwide !! Locate yourself and share your position !! Get the latest detailed weather info & webcams •! Great tool for every snowboarder and skier •! N°1 sports app in several local app stores, + 10.000 downloads worldwide •! It is a platform, many future possibilities
- 40. LocaPon and loyalty Simply put, location changes everything Mathew Honan, Wired magazine 2009
- 41. LocaPon and loyalty Location based marketing is the interaction with customers by their location, offering value-based opportunities that increase customer loyalty and encourage social sharing.
- 42. LocaPon & Loyalty LOCATION LOYALTY SOCIAL MOBILE
- 44. Prac3cal Tips: • InvesPgate the different plaSorms • Determine your objecPves • ‘Claim’ your locaPon • Think of compelling promoPons/offers/acPons • Interact and engage • Track and measure
- 45. Notarisstraat 1 9000 GENT +32 9 234 34 25 [email protected] www.inthepocket.mobi Don’t have a QR reader yet? Search for ‘QR code’ on your iphone or go to www.i-nigma.mobi on your mobile device Like to create a QR code yourself? Surf to http://qr.inthepocket.mobi/