Matthew Sawyer
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Personal Information
Organization / Workplace
Columbia University in the City of New YorkLocation
Greater New York City Area United StatesOccupation
Strategic Marketing & Branded Content Exec.; Adj. Professor at Columbia University and Parsons School of DesignIndustry
Advertising / Marketing / PR
About
Strategic marketing and content development professional with foundation in “classic” consumer marketing who — over the past five years — has built brands and grown revenue for early-stage, natively-digital, mobile, B2B and technology companies. Matthew teaches courses in business strategy, marketing, and entrepreneurship at Columbia University and Parsons School for Design. Specialties: Global branding, integrated marketing, content strategy, mobile applications, advertising, business development, client acquisition, partnerships, SEO/SEM, digital marketing, market research, analytics, and social media.