Tutor version slides seminar 1 introduction to knowledge management (1)
- 1. Seminar: Introduction to Knowledge Management Topic Number:1 Analysis 1: Evidence and the Nature of Knowledge in the Digital Age
- 2. 2 • Analysing how knowledge management issues in today’s digital world • Thinking how to deal with knowledge management issues Learning outcomes of this Seminar
- 3. 3 Reading & Activity Need to read: Ernst & Young (US) Case Study Pages 28 and 29 in Jashapara (2011) Get into groups and discuss the following questions ready to present to the class
- 4. Questions 1) What are the potential ways forward to overcome the problem of an ageing workforce at Ernst & Young? 2) How would you codify critical knowledge of clients and industries being lost when employees retire? 3) What are the main strengths and pitfalls of using social media networking sites for Ernst & Young?
- 5. Tutor’s Input 1) What are the potential ways forward to overcome the problem of an ageing workforce at Ernst & Young? • Employing ‘boomerangs’ with the necessary expertise • Employing retired employees on specialist contracts or through other legal entities • Carefully managing succession planning in all parts of the organisation, particularly • where specialist skills and expertise are required • Codifying specialist knowledge in ‘Powerpacks’ such as sector knowledge • Mentoring and coaching programmes for younger employees by older employees • Involving retired employees in training and development programmes
- 6. Tutor’s Input 2) How would you codify critical knowledge of clients and industries being lost when employees retire? • Getting line managers, partners and managing partners to help articulate knowledge, learning and expertise gained from Clients and industries • Videotaping knowledge in the form of a dialogue and linking it to a corporate video sharing database • Getting employees to articulate their knowledge explicitly in the form of documents, prior to retirement • Engaging employees in succession planning prior to retirement • Engaging retired employees in master-classes linked to specific industries and knowledge bases’ • Involving retired employees in research and development activities particularly in the Centre for Innovation
- 7. Tutor’s Input 3) What are the main strengths and pitfalls of using social media networking sites for Ernst & Young? Strengths • Allows 16,000 employees space to interact and develop social capital in a globalised firm • Ability to pool expertise from throughout the organisation • Partially solves the problem of the 'dispersed knowledge' of 80,000 employees • Reduces emails
- 8. Tutor’s Input 3) What are the main strengths and pitfalls of using social media networking sites for Ernst & Young? Pitfalls • Security risk in terms of loss of documents and information outside the firm • Inability to track large numbers of discussions throughout the firm • Members providing consultancy services over the social network rather than formally through the firm • Cost effectiveness of social networks may be debatable where managers lose control over the length of time spent engaged in them
- 9. End of Seminar Note: This recording is for your personal use only and not for further distribution or wider review. © Pearson College 2013