Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)
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The document provides an overview of Tumblr and its functionalities for media writing at Marquette University, highlighting the platform's appeal to writers for sharing and engaging with stories. It details key posting features, user demographics, and offers ten practical tips for effective writing on Tumblr. Additionally, it discusses the potential uses of Tumblr for advertising and public relations within academic settings.
![Go free-form/creative
wow. how college. [reblogged]
669 notes
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Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)
- 1. Unwrapping Tumblr with ADPR 2200: Media Writing at Marquette University Sept. 4, 2012 Mykl Novak • Marquette University • @myklnovak postmarq.tumblr.com • unwrapping.tumblr.com
- 2. MU Class of ’92 Marquette Journal staff photo • Source: ’92 Hilltop
- 3. 20 years with Marquette MU Public Relations writer/editor from 1992-96
- 4. Overview I. What is Tumblr? II. Posting on Tumblr III. Engaging on Tumblr IV. 10 tips for writers
- 5. $1,000 Jeopardy! clue (Dec. 16, 2011)
- 6. I: What is Tumblr? • “The easiest way to blog.” • It’s a place to “follow the world’s creators.” • Tumblr makes it effortless to share anything you find or create. tumblr.com/why-tumblr
- 7. So what’s Tumblr really? • “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com) • “...the Lost and Found Department of the entire Internet.” (Salon.com) • “...the most interesting party you’ve ever been at.” (Mark Coatney) • “...the end of your social life.” (urbandictionary.com)
- 8. Easy posting
- 9. Easy sharing
- 10. Blogging hybrid longer posts scheduling multimedia pages followers templates timeline tags retweets replies favorites
- 11. Tumblelog public view nwkarchivist.tumblr.com
- 14. Tumblr’s public dash www.tumblr.com
- 16. Who’s on Tumblr? llbeanpr.tumblr.com WITH A BEAN SLANT Image source: llbean.com
- 19. Who’s on Tumblr?
- 20. Who’s on Tumblr?
- 21. Who’s on Tumblr?
- 22. Who’s on Tumblr?
- 23. Who’s on Tumblr?
- 24. 100+ Media Tumblrs unwrapping.tumblr.com/media
- 26. Demographics • Top 25 websites in U.S. ranked 22nd by • #3 U.S. mobile website • 59% female, 41% male • Especially attracts ages 18 to 24 • College educated audience Source: www.quantcast.com/top-sites/US
- 27. Tumblr vs. others Source: comScore (June 2012)
- 28. Tumblr vs. others Average # of minutes spent per visitor over a month Source: WSJ
- 29. Tumblr hyperactivity 30.9 billion total posts on Tumblr 71.6 million total blogs (tumblelogs) www.tumblr.com/about/
- 30. Why Tumblr for Writers • Post your own stories and other’s stories • Mine Tumblr for story ideas • Engage your readers (Tumblr followers) • Connect with other writers on Tumblr • Group blogs allow multiple authors
- 31. Ad/PR uses for Tumblr?
- 32. Marquette Tumblrs postmarq.tumblr.com/roster
- 33. Curate/report news hashtagvictorjacobo.tumblr.com
- 35. Answer questions marquettemaddie.tumblr.com
- 36. Post photo essays aaronjayledesma.tumblr.com and romeoandjournal-it.tumblr.com
- 37. Go free-form/creative wow. how college. [reblogged] 669 notes curryfries.tumblr.com
- 38. Cover a beat marquetteu.tumblr.com
- 39. Seek/promote testimonials thankumarquetteu.tumblr.com
- 41. II: Posting to Tumblr
- 42. The Dash • Read posts • Post stuff • Interact
- 43. Use top-right corner In dash... • Hover over a post’s top- right corner for date/time • Click to view post page
- 44. Blog Settings • From dash, click blog name & • Upload your portrait photo • Replies – I suggest checking both... • Allow replies from people you follow. • Allow replies from people following you for more than 2 weeks. • Ask – I check “Let people ask questions” but I do not check “Allow anonymous questions” • Set the time zone (MU is GMT -6:00)
- 45. 7 types of posts Choose wisely. Once selected, you cannot switch post types. If text should be a photo, you will need start a new post.
- 46. Image driven 42% of original posts are photos Source: mashable.com, 11/14/11
- 47. Photo uploads • 10 MB limit for most images • Animated GIF limit is 1 MB • Use JPG, PNG, GIF or BMP • 500 by 700 pixel default for dash • 1280 by 1920 pixel limit for larger version
- 48. 1. Posting a photo Click Photo
- 49. Upload photo/image 1. Select photo 2. Add caption (optional, but do it) 3. Tag it (optional, but do it) 4. Post
- 50. Dash result
- 51. Blog result
- 52. Photoset
- 53. 2. Text post Click Text
- 55. Save as draft
- 56. Have multiple blogs? • If you have multiple blogs on the same account... • ...make sure you are posting to the right one • “my blog” is primary; others listed by name
- 58. Compose post
- 59. Styling the post italic (Ctrl-I bullet block insert/ spell or ⌘I) list quote edit link check HTML read bold strike- number insert unlink more (Ctrl-B through list image break or ⌘B) URL
- 60. Upload photo 1. Place cursor at insert 2. Click & select photo
- 62. “Read More” break 1. Place cursor at insert 2. Click “read more” 3. Read more break appears
- 63. Set URL & photo reply Set URL Optional
- 64. Tag the post • When posting, tags on right • No pound sign needed • Spaces allowed in tags • Comma or return after each • No hyphens in tags • Search tags from dashboard or use a URL like www.tumblr.com/tagged/marquette
- 65. Save draft
- 67. Share draft for feedback • From your Drafts page, click the upper right corner to access a private draft page. • Copy the private URL of the resulting blog page and send it to someone for review. • Reviewer cannot make changes. After the post is published, the private URL stops working.
- 68. Where are my drafts? Click your blog name on the dashboard
- 69. Where are my drafts? Click Drafts in right column
- 70. From Drafts, let’s publish
- 71. Text post, Image is 125 px wide; must click to enlarge dash view Note “read more” link
- 72. Text post, blog view Full image appears Note “read more” link
- 73. Text post, page view
- 74. 3. Quote post “Be ignited, or be gone.” (Mary Oliver)
- 75. 4. Link post
- 76. 5. Chat post Overheard at Brew Cudahy Cafe: Barista #1: I’m really tired. Barista #2: You work in a coffee shop. Do something about it.
- 77. 6. Audio post • One audio upload per day • MP3s only with 10MB limit • Toll-free number to record
- 78. 7.Video post • Embed YouTube or Vimeo by URL • Upload 5 minutes of video per day • 100MB max per video file upload
- 79. Publish options • Publish now — I mean, right now • Add to queue — stagger your posts • Publish on... — schedule your posts • Save as draft — stockpile your posts • Private — posted only to those with URL
- 81. Pages • For FAQ, about, résumé or resource content • Followers cannot like or reblog pages • Create pages under “Customize theme” for blog • Scroll down the left column • Click “Add a page” • Resembles text post creation
- 82. III: Engaging on Tumblr Notes • Reblog • Like • Reply • Answer
- 83. Reblog • Similar to Twitter’s retweet • Quickly shares what you love on Tumblr • Creates a copy to your tumblelog • Allows you to add your own comments • Attributes to the original author • Adds to notes on the original post • Notifies author on dashboard (if set)
- 84. Reblog a post
- 85. Like • Marks what you like from Tumblr • Similar to Twitter favorites • Does NOT create a post on your tumblelog • Adds to Notes on the original post • Likes may appear in a sidebar or link (if set) • Notifies author on dashboard (if set)
- 86. Reply • Replies are off by default • Can allow replies from people you follow • Can allow replies from those following you for more than two weeks • Click Reply link on dashboard posts • For comments, use DISQUS add-on: disqus.com/admin/tumblr/
- 87. Answer a question • End a text post, headline or a caption with “?” • Creates a question post with answer box
- 88. Submit stuff to others
- 89. dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
- 90. Ask others a question • Click avatar, ask link or go to /ask • 500-character limit;10 asks/hour • No web or email addresses • No “sent items” folder
- 91. Send Fan Mail
- 92. Tie to Twitter/Facebook 1. Set up in Blog Settings 2. Select when posting Integrates to Facebook’s Timeline, News Feed and Ticker. Shares replies and likes on Timeline.
- 93. Following • Follow accounts that fit your interests • Click follow button in the upper right • Roster: postmarq.tumblr.com/roster • Spotlight: tumblr.com/spotlight/ • News: tumblr.com/spotlight/news/ • Media: unwrapping.tumblr.com/media
- 94. Seedy side of Tumblr • Spam likes or reblogs (block as spam) • Beware of phishing for Tumblr logins • F-bombs, even on official Tumblr stuff • F***yeah blogs
- 96. Track topics with tags • Tracked tags appear on dash • Search for tag • Results show a track button • Click to track tag
- 97. Curated tags (news) www.tumblr.com/tagged/news
- 98. IV: 10 Tips for Writers
- 100. 2. Stick with a blog name
- 101. 3. Add visuals to stories
- 102. 4. The Tag Advantage • Only 10% of Tumblr users tag • Surfaces content for others Top 10 tags on postmarq
- 104. 6. Post often but stagger
- 105. 7. Post in the p.m.
- 106. 8. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. O’Donnell Hall 6. Carpenter Tower
- 107. 9. Get Google Analytics Learn how at bit.ly/gatumblr
- 108. 10. “Write about what you care about and do it often. Build up a portfolio of work. Eventually, if your work is good, someone will notice, and if they don’t, start pitching it to places and people you respect.” - Anthony De Rosa (soupsoup.tumblr.com)
- 109. Questions?
- 110. Thanks! postmarq.tumblr.com • unwrapped.tumblr.com @myklnovak
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