India Online Landscape 2012
8 likes2,566 views
There are 120 million Indians online as of 2012. Most Indians online are male, aged 25-34, and living in cities. The top social media sites in India are Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. Mobile browsing accounts for 56% of internet usage in India compared to 44% for desktop. The government plans to distribute millions of free smartphones and tablets to increase internet access, especially in rural areas. While e-books are still emerging, Amazon launched the Kindle store in India and Flipkart started selling e-books that year. Physical music sales were declining with more digital options.
More Related Content
Similar to India Online Landscape 2012 (20)
![Indian Serial Entrepreneurs [NextBigWhat Curated]](https://cdn.slidesharecdn.com/ss_thumbnails/thenextbigwhatindianserialentrepreneurswhoinspire-140326002217-phpapp02-thumbnail.jpg?width=560&fit=bounds)
![UnPluggd Agenda [India's Biggest Startup Confernece]](https://cdn.slidesharecdn.com/ss_thumbnails/agenda-130605064545-phpapp01-thumbnail.jpg?width=560&fit=bounds)
India Online Landscape 2012
- 1. India Online Landscape 2012 What’s NextBigWhat for India's Internet?
- 2. How many Indians are online? NextBigWhat.com
- 3. What does it mean if there are 120 million Indians online? NextBigWhat.com
- 4. Who are they? NextBigWhat.com
- 5. Where are they from? NextBigWhat.com
- 6. What do they do online? NextBigWhat.com
- 7. Most searched people on Google NextBigWhat.com
- 9. Top 7 Social Media Sites in India NextBigWhat.com
- 10. Most email users from India use Google or Yahoo. NextBigWhat.com
- 11. Most Indians use Google's Chrome, followed by Firefox and IE Mobile browsing has 56 % share compared to 44 % of Desktop Internet users NextBigWhat.com
- 12. Opera is a favorite mobile web browser. Followed by UC Browser & Nokia. NextBigWhat.com
- 13. Physical music is dead. Wait. Dying. Apple launched iTunes Music store Flipkart launched Digital Music Store Flyte Hungama raised money from Intel Capital Dhingana raised $7 million from Lightspeed & others NextBigWhat.com
- 14. E-‐books are at an early stage • August o Amazon launched Kindle store in India and partnered with a distributor to sell Kindle. It also opened up Kindle direct publishing for India. • September o Micromax launched Funbook Infinity with digital content from McGrawHill, Everonn, Pearson and VriS. Other brands launched similar tablets. o Leading offline retailer, Landmark launched e-‐books on its online store with about 50 categories. • October o Amar Chitra Katha said its going digital. It launched its iPhone app and is planning to launch a device agnosSc plaWorm. • November o Flipkart started selling E-‐books through Flyte, its digital store. o UK Publisher Pearson launched bundled educaSon in tablets in India NextBigWhat.com
- 15. Will Indians buy eBooks? NBW Poll shows • 45% prefer physical copies ONLY. • 20% prefer to buy ebook ediSon ONLY. • 35% will switch from physical to ebook ediSons, if you get some major discounts. There are 25 mn e-‐book readers in India. Over half of them are male. Nearly 34 % of them are aged between 25-‐ 34. They mostly live in ciSes-‐ Bowker Research. NextBigWhat.com
- 16. An Internet explosion is in the making • Government to distribute millions of free Internet enabled smartphones to the poor at a cost of Rs 7,000 cr (~$1.28 billion) • Hundreds of thousands of low cost tablets to be distributed to schools and colleges at a subsidised price. • Indian government’s ambiSous plan to provide low cost tablet hit 2 million pre-‐orders in January. • Government to connect 2.5 lakh gram panchayats with broadband within 16 months. • India emerged as the 2nd largest base of mobile only Internet generaSon aher South Africa across the globe. • Top official Sam Pitroda hosts press conference on Twiker for the first Sme. • Startup Village in Kerala gets 1 GBPS Internet connecSon to become the first to have Internet this fast. NextBigWhat.com
- 17. Team NextBigWhat.com. Dec 2012