What is the definition of E-Service?
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E-services, or electronic services, are defined as performances delivered through information technology, encompassing elements like e-tailing and customer support. Benefits of e-services include increased customer access, broader market reach, reduced barriers to entry, and enhanced company image. The adoption of e-services can lead to competitive advantages and better customer engagement.
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What is the definition of E-Service?
- 1. E-Services? E-Services: Short for Electronic Service. Internet is the main channel for eService. It seems compelling to adopt Rowley (2006) approach who defines e-services as: “…deeds, efforts or performances whose delivery is mediated by information technology. Such e-service includes the service element of e-tailing, customer support, and service delivery”. Source: Wikipedia, definition of E-Services.
- 3. Benefits of E-Service 1. Accessing a greater customer base 2. Broadening market reach 3. Lowering of entry barrier to new markets and cost of acquiring new customers 4. Alternative communication channel to customers 5. Increasing services to customers 6. Enhancing perceived company image 7. Gaining competitive advantages 8. Potential for increasing customer knowledge Source: Wikipedia, definition of E-Services.