Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler
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The document outlines key strategies for mastering digital marketing, particularly targeted at startups and accelerators, emphasizing the importance of community, content development, and effective sales action. It encourages entrepreneurs to define their brand value, create meaningful content, and cultivate connections that lead to conversions. The author, Doyle Buehler, stresses the necessity of digital leadership and understanding one's audience to effectively engage and grow an online presence.
![Mastering Digital Marketing for
Startups & Accelerators
[Key Strategies]
Building
Your
Authority
Content
Powerhouse](https://image.slidesharecdn.com/semrushcontentauthority-doylebuehler20161027-161027044910/85/Key-Strategies-To-Building-Your-Authority-Content-Powerhouse-By-Doyle-Buehler-1-320.jpg)
![Better Than Sliced Bread?
Create 1% of your own Content
Copy & Share 9% [Content] of Your
Influencers
90%? Join the conversation – share
others, discuss, comment
The ‘Magical’ 90/9/1 Content Sharing Ratio](https://image.slidesharecdn.com/semrushcontentauthority-doylebuehler20161027-161027044910/85/Key-Strategies-To-Building-Your-Authority-Content-Powerhouse-By-Doyle-Buehler-56-320.jpg)
Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler
- 1. Mastering Digital Marketing for Startups & Accelerators [Key Strategies] Building Your Authority Content Powerhouse
- 2. IntroConnectingLeadersToDigital “Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?” Get The Book On Digital Leadership [email protected] Let’s Connect @DOYLE BUEHLER
- 3. Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
- 5. I’m Giving Away A Paperback Copy of My Book on Digital Leadership & Online Strategy… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
- 6. How I spent $250,000+ on a website #ownonline
- 7. The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost. BUSINESS ONLINE
- 8. • What’s the real story of business online? • Community • Connections • Conversions WHAT’STHEREAL STORYOFBUSINESSONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com Conversations+ Community+ Connections= Conversions
- 12. Still Fighting Fires With Online?
- 13. Get The Right Tools #ownonline
- 15. It’s About Your Online Purpose NOT JUST YOUR BUSINESS • To Deliver TRUE value to your audience • To Create your “selling value” • To move them into your OWN digital ecosystem to continue the conversation • To show your leadership, your authority #ownonline
- 16. No, You Don’t Need To Be A… • Ninja • Guru • Yogi • Supreme Leader • Mogul • Or even Kim Kardashian! Just an entrepreneur that wants to grow their audience and sales, by creating an environment that your audience ENJOYS.
- 17. Successful Digital Leaders Need TO DEMONSTRATE Authority & Awareness Influence & Inspiration Knowledge & Expertise
- 18. It’s Not Just About The “Like”, The “uber-ish” app the “cool” Website, the “amazing” social profile; It’s MORE About the CONVERSATION – About YOUR Story #ownonline
- 20. Your CONTENT PURPOSE? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
- 22. Wake UP! Your Audience Awaits!
- 23. Ready to Get Started? #ownonline
- 24. The 4 Components To Master Your Digital Marketing 1. Digital Strategies - Defining and developing your 'why' and intrinsic value that you deliver 2. Content Deployment - Understand what is important to say, and when 3. Community Development - Realize that you do have a core persona that will listen 4. Sales Action - Why sales are 'lost' online, without you knowing, and what to do about it The4 ToMaster Components Your Digital Marketing 1 3 2 4 Digital Strategies CommunityDevelopment Content Deployment SalesAction
- 25. 1. Digital Strategy 1 Digital Strategies Defining and developing your ‘why’ and intrinsic value that you deliver
- 26. WHAT VALUE Is Your Audience Going to Receive?
- 27. What VALUE Are You Going To Deliver?
- 28. “Your brand is what people say about you when you’re not around”
- 29. What is “BRAND VALUE” WIIFM What’s In It For Me @doylebuehler
- 32. “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Definition of a Leads/Sales Funnel Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
- 33. 2. Content Content Deployment 2 Understand what is important to say, and when.
- 34. What Are YOU Going To “TALK” About?
- 35. WHO Are You Talking to?
- 37. Word Of Mouth Only Goes So Far
- 40. Not Just About The Selfie @doylebuehler
- 41. Not About Cute Kittens @doylebuehler
- 42. Nor About Cute Babies @doylebuehler
- 43. What is Content? • Not just a “blog” – Ebooks, checklists, webinars, videos, web text, images, infographics, stories, books, course, training… • Educating Your Audience • Creating awareness of ‘you’ (Profile) • Informing about their “environment” • Focused on YOUR keywords
- 44. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership? Your Strategy?
- 45. Content – What to “Say” Online • Your “VOICE” • From Content Plan? • To Whom? Persona • Are you delivering your value? • What do they WANT to HEAR? • What Does Your Content LOOK Like?
- 48. What About Keywords? • Yes, research! – https://www.google.com.au/trends/ – https://adwords.google.com/KeywordPlanner – http://www.semrush.com/ More so, they distill out as PART of your VALUE statements, Your digital strategy, and your specific content!
- 49. Where is your audience?
- 50. Find (More of) YOUR Audience… Your Crowd
- 52. How To Identify YOUR Target Persona Start by describing the ideal customer who might benefit most from the content you create: • WHO is the persona? • WHAT traits characterize her? • WHAT roles does she play? • WHAT does her typical day look like? • WHERE is there a gap in her needs/wants (beyond our products/services)? • WHEN does she need to close this gap (i.e., where is she in the purchase funnel)? • WHY would she care about us, as a company (aside from our product)?
- 53. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
- 54. How to Grow your Audience With Content? • Reciprocity – SHARE LIKE COMMENT – As ‘your’ business & personal profile • Interest Followers & Leaders – Key People of Influence in Your Industry • Add YOUR content to the mix – Value from your strategy? – WIIFM? • Be proactive & Outgoing – “ASK” to connect for personal pages – 5 Minutes/day
- 56. Better Than Sliced Bread? Create 1% of your own Content Copy & Share 9% [Content] of Your Influencers 90%? Join the conversation – share others, discuss, comment The ‘Magical’ 90/9/1 Content Sharing Ratio
- 57. HOT Seat What Is Your Experience With “CONTENT”? What Has Happened To You? Email [email protected]
- 58. Whewh – that wasn’t too bad…
- 60. Your Social Media Leadership ChallengeDigital Leadership The start of your new story online? DIGITALLEADERSHIP:THESTARTOFYOURNEWSTORYONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com What CONVERSATIONS AreYOUHaving With Your audience? How AreYou BUILDINGYour COMMUNITY around YOUR VALUE? What CONNECTIONSAre YOUCREATING With Your Audience? TheCONVERSIONis theresult of having a strategy, having a process, and having all of thepieces in placefor your audience across your digital ecosystem.
- 61. Where to go for more help? #ownonline Join The Online Inner Circle Facebook Group https://www.facebook.com/groups/onlineinnercircle
- 62. Please Leave a Review Or Testimonial • Twitter: @doylebuehler • Linkedin: “Doyle Buehler” • Amazon: The Digital Delusion • Email: [email protected]
- 63. Take the DIGITAL LEADERSHIP Assessment www.leadership.digital
- 64. Download Slide Deck on Slideshare.net (with extra content) bit.ly/doylebuehler28 What To Do Next?
Editor's Notes
- #2: Kicking Ass Online with digital leadership – doyle buehler
- #3: I run a global digital media agency around the world, speaking and talking and teaching about how we can change digital marketing for the better, to make it easier to understand and easier to implement for all businesses.
- #4: Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
- #5: Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- #6: How to start to engage with your audience to get INFLUENCE TO ACTION
- #8: The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost.
- #12: We’ve all discovered that it’s not easy – there is no silver bullet to business success online
- #13: There is a lot of confusion online – and we sometimes spend most of our time fighting fires…. Working in an ad agency is really like fighting fires. I realised that a lot of better things could be done by organising and preparing and managing, to allow for you to properly address all of the issues of online, and not just jump from fire to fire.
- #15: What are your biggest challenges online? Please share @doylebuehler
- #16: This is your real value and your online goals. Do you agree or disagree? This is what a social media strategy will do
- #19: It’s more about creating the connections.
- #21: This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- #22: You won’t survive without sharing. Why is a persona important? Because once we define our personas, we can then define their motivations for sharing. Why we share online – the 5 key psychological motivators
- #23: The problem is there is just to much going on at times. You want to wake up but you can’t You feel like you are stuck. You’re trying to wake up your audience but your not really sure how to do it, or what to do.
- #24: It’s easier than you think. It will only hurt a bit
- #30: It doesn’t matter if you are dealing with millenials or gen x or boomers… it is all about being personal
- #32: First – we need to break out of some of the digital assumptions that we all make. Are you missing 67% of your market? The people that are perfect The biggest failure of online – assuming that everyone is ready and going to buy from you. How many people actually use a “Contact us page”?
- #33: The worst part is assuming that a contact us page will actually be used. What does this mean? Ensure that YOU understand what process can activate your audience along the way.
- #37: People don’t want more content; they want better content. Add value, not volume.
- #38: Why do you need to advertise? Word of mouth only goes so far. You need to grow your influence beyond your existing sphere of influence. Yes, you need to work on organic growth and organic growth, but you need to have a back-up plan
- #39: Gary Vaynerchuk on social media – There is no sale without the story; no knockout without the setup
- #40: Keep it consistent - What is your story
- #46: Match your content with your audience
- #50: Where is your audience?
- #52: Defining Your Audience – who are they and what do they like?
- #59: Not sure who enjoyed that more…
- #61: Developing your digital leadership in social media – understanding your strategic architecture It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- #62: Where we will discuss any and all digital issues, online questions and everything about online business
- #63: If I can ask you for one thing. If you liked it. Please pick one and leave a review or testimonial http://thedigitaldelusion.com/kpi-webinar/ https://www.facebook.com/groups/onlineinnercircle/ https://www.facebook.com/groups/169060599825257/ https://calendly.com/doylebuehler/30min
- #64: The ultimate goal? Stop hoping digital works
- #65: I have some new items up there – new worksheets, new resources
- #66: Is your digital leadership affecting your business? – take the digital leadership quiz now
- #67: What are your biggest challenges online? Please share @doylebuehler
- #68: Discover Your True Digital Leadership Potential https://calendly.com/doylebuehler/30min We’ll go through the 7 disciplines and give you some focus What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
- #69: “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire