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Optimizely in 2014
A Year in Review
2014 was a big year for us, and it’s all thanks to you. Thousands of new
customers joined Optimizely and participated in our effort to enable the
world to turn data into action.
3,000+ New Customers
In 2014, we introduced new ways for our customers and
partners to talk to us.
Feedback
Opticon 2014
Our very first conference
for customers and partners
650+ attendees
San Francisco, CA
Learn more at
opticon.optimizely.com
“Looking back at the different
conferences we attended last
year, I found that I gained the
most from Opticon.”
– Shane Hale, Director of UX and Conversion at Online Guru
The Optimizely
Experience Roadshow
The first of many tours around the US and
Europe to share best practices and sneak
peeks at upcoming product releases with
a growing community of experimenters
and optimizers.
11 cities globally
2,000+ attendees
Optiverse
A community where
experimenters can unite,
explore, and optimize
together.
2,000+ members
3,900+ conversations
20+ product ideas
implemented
Join the discussion at 

optiverse.com
“There's a lot of really insightful
stuff getting posted [in
Optiverse] that you won't find
anywhere else on the web.”
– Keith Lovgren, Director of CRO at Elevated
All of this feedback came together to inform our biggest year
yet for adding new features and product enhancements.
Features
Optimizely Developer Platform
LAUNCHED IN MARCH 2014
A set of APIs and developer tools to extend,
connect, and build on Optimizely.
developers.optimizely.com
New Results Page
LAUNCHED IN JUNE 2014
A faster, smarter way to take action on
your experiment results.
Audiences
LAUNCHED IN JULY 2014
Save and reuse groups of targeting conditions and
deliver consistent experiences to your visitors.
Optimizely’s iOS SDK
LAUNCHED IN NOVEMBER 2014
Test and roll out changes to your native iOS app on the
fly, without waiting for App Store approval.
“Optimizely has played a huge
part in opening our eyes to how
important analytics and
optimization is to the success of
our app.”
– Jeff Farkas, Developer at French Girls
Home
LAUNCHED IN DECEMBER 2014
A fast, functional way to manage your Optimizely
experiments, integrations, and collaborators.
“I am so happy to see this new
dashboard! This was my #1
product request, and I'm glad to
see it live.”
– Pauline Marol, Product Manager at Hotwire
In 2014, the world’s top brands used Optimizely to deliver more than 14
billion web and mobile app experiences to their users.
14.5 Billion Experiences
This year we saw the Optimizely community extend to
non-profit organizations and even more business partners.
Friends
Optimizely.org
More than 150 nonprofits use Optimizely.org to
optimize donations, signups, and more.
Optimizely Partner Program
A single place to find Technology and Solutions
partners to enhance your experience with Optimizely.
New Optimizely Partners in 2014
Start optimizing today at optimizely.com.

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Optimizely in 2014: A Year in Review

  • 1. Optimizely in 2014 A Year in Review
  • 2. 2014 was a big year for us, and it’s all thanks to you. Thousands of new customers joined Optimizely and participated in our effort to enable the world to turn data into action. 3,000+ New Customers
  • 3. In 2014, we introduced new ways for our customers and partners to talk to us. Feedback
  • 4. Opticon 2014 Our very first conference for customers and partners 650+ attendees San Francisco, CA Learn more at opticon.optimizely.com
  • 5. “Looking back at the different conferences we attended last year, I found that I gained the most from Opticon.” – Shane Hale, Director of UX and Conversion at Online Guru
  • 6. The Optimizely Experience Roadshow The first of many tours around the US and Europe to share best practices and sneak peeks at upcoming product releases with a growing community of experimenters and optimizers. 11 cities globally 2,000+ attendees
  • 7. Optiverse A community where experimenters can unite, explore, and optimize together. 2,000+ members 3,900+ conversations 20+ product ideas implemented Join the discussion at 
 optiverse.com
  • 8. “There's a lot of really insightful stuff getting posted [in Optiverse] that you won't find anywhere else on the web.” – Keith Lovgren, Director of CRO at Elevated
  • 9. All of this feedback came together to inform our biggest year yet for adding new features and product enhancements. Features
  • 10. Optimizely Developer Platform LAUNCHED IN MARCH 2014 A set of APIs and developer tools to extend, connect, and build on Optimizely. developers.optimizely.com
  • 11. New Results Page LAUNCHED IN JUNE 2014 A faster, smarter way to take action on your experiment results.
  • 12. Audiences LAUNCHED IN JULY 2014 Save and reuse groups of targeting conditions and deliver consistent experiences to your visitors.
  • 13. Optimizely’s iOS SDK LAUNCHED IN NOVEMBER 2014 Test and roll out changes to your native iOS app on the fly, without waiting for App Store approval.
  • 14. “Optimizely has played a huge part in opening our eyes to how important analytics and optimization is to the success of our app.” – Jeff Farkas, Developer at French Girls
  • 15. Home LAUNCHED IN DECEMBER 2014 A fast, functional way to manage your Optimizely experiments, integrations, and collaborators.
  • 16. “I am so happy to see this new dashboard! This was my #1 product request, and I'm glad to see it live.” – Pauline Marol, Product Manager at Hotwire
  • 17. In 2014, the world’s top brands used Optimizely to deliver more than 14 billion web and mobile app experiences to their users. 14.5 Billion Experiences
  • 18. This year we saw the Optimizely community extend to non-profit organizations and even more business partners. Friends
  • 19. Optimizely.org More than 150 nonprofits use Optimizely.org to optimize donations, signups, and more.
  • 20. Optimizely Partner Program A single place to find Technology and Solutions partners to enhance your experience with Optimizely.
  • 22. Start optimizing today at optimizely.com.