QantasLuxury Pyjamas Contest: Illustrated Tweets
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The document discusses the #qantasluxury pyjamas contest initiated by Qantas on November 21, 2011, following a labor dispute that led to the grounding of the airline’s fleet. The contest aimed to engage with stranded passengers through social media. It highlights the high volume of participation with 14,000 Twitter posts, showcasing various tweets and artistic illustrations of the contest by Adam Long.
QantasLuxury Pyjamas Contest: Illustrated Tweets
- 1. The #QantasLuxury Pyjamas Contest Selected Tweets Illustrated Commissioned by PeopleBrowsr Illustrations by Adam Long The #QantasLuxury Pyjamas Contest | PeopleBrowsr
- 2. The Qantas Labor Dispute On October 29 2011 Qantas CEO Alan Joyce grounded the airline’s entire fleet to force government intervention in a labor dispute. Stranded passengers were not amused. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 2
- 3. The #QantasLuxury Campaign On November 21 2011 the social media team at Qantas decided to have a contest to lighten the mood. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 3
- 4. #QantasLuxury Fail 24 hours and 14,000 Twitter posts later here are a few of the most interesting tweets The #QantasLuxury Pyjamas Contest | PeopleBrowsr 4
- 5. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 5
- 6. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 6
- 7. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 7
- 8. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 8
- 9. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 9
- 10. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 10
- 11. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 11
- 12. PeopleBrowsr’s illustrations of the #QantasLuxury Pyjamas Contest were created by our artist-in-residence Adam Long. For more information, please email [email protected] slidesha.re/QantasLuxury The #QantasLuxury Pyjamas Contest | PeopleBrowsr 12
Editor's Notes
- #5: Story: Mitch script; “challenge problem solution benefits” – user focused