APP STORE ANALYTICS
MOBILE APPLICATION STORES REPORT
DAO PHUONG NAM
Email: 8x06.com@gmail.com
Mobile : 0912.630.000
Mobile appstore in VietNam review
SMARTPHONE WORLD
SMARTPHONE WORLD
44% OF THE MOBILE DEVICES
SHIPPED IN THE WORLD ARE
SMARTPHONE
70% OF ALL SHIPPED
SMARTPHONES COME WITH AN
ANDROID OPERATING SYSTEM
Symbian has dropped off from the list of top 5 mobile operating systems
SMARTPHONE WORLD
SAMSUNG is the most
important Smartphone Vendor
with 29% Market Share
THE APPSTORE RACE
THERE ARE MORE THAN
60 APP STORES
TO OFFER DISTRIBUTION
AND APP MARKETING SERVICES
40% of Niche app stores focus on an specific OS:
PalmOS, Blackberry, iOS, Window Mobile & Android
Niche app store are opening around the world
STORE SIZE – TOTAL NUMBER OF APPLICATIONS
• APPSTORE IS KING
• ANDROID IS QUEEN
• ANDROID RELATIVE FASTEST GROWING
MOST POPULAR CATEGORY ON APPLE APP STORE (2013)
GAME ARE STILL THE BIGGEST APP CATEGORY ON APPLE APP STORES
MOST POPULAR CATEGORY ON GOOGLE PLAY (2013)
FREE VS PAID
• Nokia has most paid apps
• Android largest share free apps
AVENGER DISPLAYED APP PRICE
APP PLATFORMS PERFORMANCE BENCHMARKING
MORE THAN 14 BILLION DOWNLOAD IN Q4.2012
APP PLATFORMS PERFORMANCE BENCHMARKING
Google Play
is the number one download platform for apps reaching
almost 70 Million downloads per day
APP PLATFORMS PERFORMANCE BENCHMARKING
App publisher can expect to get around
94 downloads per day
on Google Play per app
APP PLATFORMS PERFORMANCE BENCHMARKING
43% of all app
downloads
are being made on
Google Play
APP PLATFORMS PERFORMANCE BENCHMARKING
43% of all app
downloads
are being made on
Google Play
Mobile review
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EACH APP HAVE DIFFIRENT PRICE
ON DIFFIRENT APP STORES
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GET MONEY FROM TELCO ?
1. Build a platform manage all apps under brand of Telco's
2. Describe of services :
1. All people can download this application with no fee. When using
this services, user can download free app each day.
2. Channel access: App, Mobile-web, Website.
3. Using single-sign on with mobile number.
4. Auto detect number to register with GPRS/3G
5. Update to member ship: Subscription fee : 5$/ month. User can
download all apps and get discount for special app or in-app
purchase
6. Build SDK for developer to integrate in-app purchase
7. Build SDK for developer to integrate in-app advertising
3. Advertising:
1. Broadcast MT from Telco’s
2. Cross sales with other services
3. Banner & Poster in sales store of Telco’s
4. Ad-network….
BUILD PLATFORM & COMPORATE WITH TELCO
THE END
DAO PHUONG NAM
Email: 8x06.com@gmail.com
Mobile : 0912.630.000

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Mobile App Stores Report 2013 & Make Money from Telcos