Pocket App
About Us
an overview of the company…
Overview
 50+ years experience in mobile
               Offices in London and   Kuala Lumpur

                         Mobile experts
                                         Full service
   Cross-platform
 Uniting creativity with technical know-how
   Diverse client base
Management Team



            Paul Swaddle                    Andrew Hull                 Barry Sims
                   CEO                     Commercial Director               CTO
            14 years in mobile              12 years in mobile         8 years in mobile




  Jake Davis             Sebastian Fernando                 Hazel Cottey                   Oliver Pitt
  Lead Designer                  Head of Project         Business Development          Head of Accounts
                                  Management                    Director
Approach

     Creative team using expertise in entire


                         Cost effective development process


                        Managing                     for client


                                        Over-delivering on ROI
Clients
Mobile Overview
    mobile as a media platform…
Mobile Platforms
                              iOS                    ANDROID
         Apple’s single                                           Google’s platform
         development                                              powering a range of
    platform – powers                                             handsets from HTC,
    iPhone 3GS, 5 and                                             Samsung, etc
                   iPad



     BLACKBERRY                                                       SYMBIAN
                                                                                 large current
                                                                                 market share
                                    PLATFORMS                                    but
                                                                                 decreasing
Blackberry’s own platform                                                        hugely
 powering their devices –
includes OS 3, 4, 5, and 6;         WINDOWS
    all slightly different                      Microsoft’s platform. Deal
                                                with Nokia means their
                                                market share will rise by end
                                                of year
Mobile Toolkit



       TEXT     PICTURE MESSAGE        EMAIL       MOBILE WEB




    BLUETOOTH    PAYMENTS         COUPON VOUCHER      GPS
The Mobile Senses
Mobile Trends

 Huge increase in            usage


 Smart phone penetration rising strongly


          market share overtaken


 Rise of the tablet


 Having         becoming as important as a
Mobile Complexity
     all expertly handled by us…
Layers of Mobile
Ecosystem
Our Services
    from idea conception to
        development execution…
Services
           Creative & consultancy
Design
                            Technical Build
App STORE submission
                                PR & Marketing
Application Analytics

                 On-going app reviews and upgrades
Project Processes
                              Technical
                                                       Design Brief
                             Specification




 Project Initiation                     Statement of
     Meeting                                Work




                            Development                 Design             Analytics




                      UAT                    Testing             Go Live   Marketing
Case Studies


   Pocket Doctor

   Objective
   Provide a commercially successful cross-
   platform health encyclopaedia

   Results
      3 unique applications delivered on time and to budget
      100% ROI over target
Case Studies


   App TV

   Objective
   Provide a commercially viable solution
   that delivers live TV to users via an app

   Results
    Industry first
    Proprietary tool
Case Studies


   TripTu
   Objective
      Deliver multiple resort-based promotions to
       relevant holiday-makers
      Make promotions available to as many
       holiday-makers as possible

   Results
       The Triptu application has just been launched and Triptu is in the process of
       signing up businesses to offer users promotions.
Case Studies


   Inspiring Interns
   Objective
      Deliver the Inspiring Interns brand to a
       wider target audience
      Integrate with the Inspiring Interns
       back-end system

   Results
       "Pocket App applied a logical, phased approach to deliver against our objectives as
       well as work within our budget constraints. I wholeheartedly recommend them as a
       competent, flexible and supportive partner.”
       We are currently building phase 2.
Case Studies


   Polestar Global
   Objective
   Allow Polestar Global to track and
   monitor their client shipping fleets
   from their smartphone

   Results
      Delivered a platform which allows Polestar to provide 24 hour a
       day tracking to its clients via their Blackberry mobile
Case Studies


   App Cooker
   Objective
   Provide a marketing strategy for app
   which guides the design and development
   process for new app ideas
   Results
      By delivering an integrated solution that involved PR, online advertising and
       social media, we achieved minimum sales target on Day 2 .
      #1 position in App Store for “mock-up” and proto-type”
      Featured on Apple Apps Store homepage for 10 days, and featured by Apple
       as ‘Staff Pick’ and as ‘New and Noteworthy”
What our clients say…
   “Pocket App’s expertise is far above other companies and I look forward to
                              developing more ideas with them in the future. “
                     —David Luckett, Product Manager, Telecoms Company

     “When I was considering getting a mobile app created there were many
     companies in the market providing this service but none with the experience
     or qualities of pocket app. I wouldn’t hesitate to recommend anyone
     wanting an app to use Pocket App. “
     —Ben, CEO, Inspiring Interns


      “Pocket App are great partners to work with for cutting edge and well
                      designed apps for mobile. Highly recommend them!”
                                        —Christian Harris, CEO, Gorilla Box

     “You won’t be disappointed by the Pocket App team – they are the best in
     business”
     —Bob Wilson, Managing Director, HealthAmigo
Why Pocket App?


                  Competitive Pricing Structure

              Full service / cross-platform

              Account Management

                        Quick turnaround
Info@pocketapp.co.uk
 Tel: +44 20 7183 4388
Fax: +44 20 7379 0801

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Pocket app

  • 2. About Us an overview of the company…
  • 3. Overview 50+ years experience in mobile Offices in London and Kuala Lumpur Mobile experts Full service Cross-platform Uniting creativity with technical know-how Diverse client base
  • 4. Management Team Paul Swaddle Andrew Hull Barry Sims CEO Commercial Director CTO 14 years in mobile 12 years in mobile 8 years in mobile Jake Davis Sebastian Fernando Hazel Cottey Oliver Pitt Lead Designer Head of Project Business Development Head of Accounts Management Director
  • 5. Approach Creative team using expertise in entire Cost effective development process Managing for client Over-delivering on ROI
  • 7. Mobile Overview mobile as a media platform…
  • 8. Mobile Platforms iOS ANDROID Apple’s single Google’s platform development powering a range of platform – powers handsets from HTC, iPhone 3GS, 5 and Samsung, etc iPad BLACKBERRY SYMBIAN large current market share PLATFORMS but decreasing Blackberry’s own platform hugely powering their devices – includes OS 3, 4, 5, and 6; WINDOWS all slightly different Microsoft’s platform. Deal with Nokia means their market share will rise by end of year
  • 9. Mobile Toolkit TEXT PICTURE MESSAGE EMAIL MOBILE WEB BLUETOOTH PAYMENTS COUPON VOUCHER GPS
  • 11. Mobile Trends Huge increase in usage Smart phone penetration rising strongly market share overtaken Rise of the tablet Having becoming as important as a
  • 12. Mobile Complexity all expertly handled by us…
  • 14. Our Services from idea conception to development execution…
  • 15. Services Creative & consultancy Design Technical Build App STORE submission PR & Marketing Application Analytics On-going app reviews and upgrades
  • 16. Project Processes Technical Design Brief Specification Project Initiation Statement of Meeting Work Development Design Analytics UAT Testing Go Live Marketing
  • 17. Case Studies Pocket Doctor Objective Provide a commercially successful cross- platform health encyclopaedia Results  3 unique applications delivered on time and to budget  100% ROI over target
  • 18. Case Studies App TV Objective Provide a commercially viable solution that delivers live TV to users via an app Results  Industry first  Proprietary tool
  • 19. Case Studies TripTu Objective  Deliver multiple resort-based promotions to relevant holiday-makers  Make promotions available to as many holiday-makers as possible Results  The Triptu application has just been launched and Triptu is in the process of signing up businesses to offer users promotions.
  • 20. Case Studies Inspiring Interns Objective  Deliver the Inspiring Interns brand to a wider target audience  Integrate with the Inspiring Interns back-end system Results  "Pocket App applied a logical, phased approach to deliver against our objectives as well as work within our budget constraints. I wholeheartedly recommend them as a competent, flexible and supportive partner.”  We are currently building phase 2.
  • 21. Case Studies Polestar Global Objective Allow Polestar Global to track and monitor their client shipping fleets from their smartphone Results  Delivered a platform which allows Polestar to provide 24 hour a day tracking to its clients via their Blackberry mobile
  • 22. Case Studies App Cooker Objective Provide a marketing strategy for app which guides the design and development process for new app ideas Results  By delivering an integrated solution that involved PR, online advertising and social media, we achieved minimum sales target on Day 2 .  #1 position in App Store for “mock-up” and proto-type”  Featured on Apple Apps Store homepage for 10 days, and featured by Apple as ‘Staff Pick’ and as ‘New and Noteworthy”
  • 23. What our clients say… “Pocket App’s expertise is far above other companies and I look forward to developing more ideas with them in the future. “ —David Luckett, Product Manager, Telecoms Company “When I was considering getting a mobile app created there were many companies in the market providing this service but none with the experience or qualities of pocket app. I wouldn’t hesitate to recommend anyone wanting an app to use Pocket App. “ —Ben, CEO, Inspiring Interns “Pocket App are great partners to work with for cutting edge and well designed apps for mobile. Highly recommend them!” —Christian Harris, CEO, Gorilla Box “You won’t be disappointed by the Pocket App team – they are the best in business” —Bob Wilson, Managing Director, HealthAmigo
  • 24. Why Pocket App? Competitive Pricing Structure Full service / cross-platform Account Management Quick turnaround
  • 25. [email protected] Tel: +44 20 7183 4388 Fax: +44 20 7379 0801