Arc 08 12 10 final short

Closing the Gap Between Public Expectation
and Disaster Response Reality

Call to Action: Finding Common Language
for Co-operative Response

American Red Cross
Emergency Social Data Summit
August 12, 2010

Heather Blanchard
Co Founder
CrisisCommons

Friday, August 13, 2010

CrisisCamp

http://current.com/technology/91965297_geeks-for-haiti.htm

OpenStreetMap Translation

Long Distance
WiFi


To Know Where We Are Going, We Might Have
To Look Where We Have Been


Lessons Learned
• 9/11 - Phones Out; User Groups
• Katrina - Blogs
• Rita - Mobile Access to Resources
• Kenyan Elections - Mapping Crisis Data
• Mumbai - SMS to Multiple Channels
• Hurricane Ike - Alternative Access

Lessons Learned
• Iranian Elections - Personal dangers in sharing information

• Haiti - Global Community of Technology Volunteers
(CrisisCamp, CrisisMappers)

• Haiti - Local knowledge and Resources are Distributed Across
the World

• Haiti - Short codes must be used by the public before the
disaster

• Haiti - Role for Universities - computing/human capital


What We Know For Sure
• People want as much information as possible to
make decisions for themselves and their family (to
stay or go)
• People want to connect with family and friends and
let them know they are okay or that they need help
• People from across the world want to use
resources available to them, including their
professional skills, to help people in need


Top Three
Crisis Data Points

Location Status Needs


Everyday Connection

http://rhapsodic.org/archives/2009/02/ive-been.php


dress nice : ) luv mom


My Mom Is The 28%
Her Sister
Kevin Bacon

Delegation

not connected with Daughter
social media - My Mom facebook ninja

Her Brother
http://xiistrawberriesiix.deviantart.com/art/My-stick-person-120453012


Mobility
The Big Stat.

Yes, that is Trillion.


Mobile Phone = “Survival Tool”

Source: http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html


In A Crisis We Are Required to Use
Our Phone or a Website


Consumer Expectations &
Not So Social Info Sources

http://www.youtube.com/watch?v=D0sIEtdMX-s

Consumer Expectations &
Not So Social Info Sources

http://www.youtube.com/watch?v=QS-n9oyhwwM

Consumer Expectation

Source: apple.com

Busted Windows &
Veriﬁed Data


Past, Present
• Are The Lessons Really Learned?
• Understanding Consumer Behavior to Enhance
Crisis Response and Crisis Data Sharing
• How can Crisis Data help Build Better Consumer
Products that are Outﬁtted for Crisis Data Sharing
and Safety Information?
• What Do We Really Mean By Veriﬁcation?

The Road Ahead
Steps for Engaging Crisis Data

Creating the Platforms for
Collaboration and Participation

A Journey of a thousand miles begins with a single step.
- Lao Tzu

First Step: Find Your Data
• Inventory All Data Resources Available for a Data
Resource Map
• Where Is Your Data Internally? Externally?
• Source Your Own Crowd: Mobile data collection
for response agencies (Three Sets of Data,
Public, Govt, Afﬁliated Agencies)
• Data.gov for Your Town (Crisis Data Feeds)

Source Your Own Crowd Veriﬁcation by Trends

First Responders
Afﬁliated Organizations

Public

Three Layers of Information
Aggregated Trends
Mumbai


Second Step: Build Community
• Build an Inventory of all Your Local Technology
Resources
• What Resources Are Available in My Region?
• Work with Existing or Seed the Opportunity
For Connection to Your Local Technology
Community
• Host a CrisisCamp : )

A Different Ask of the
Private Sector
• Transform Corporate Giving to Expertise Giving
• Share Your Resources
• All Business Can Contribute: 98% of all
Businesses in America are Small Business


Academia
• Take Up Research Projects Supporting Community
Efforts;You have Research Labs with Serious Fiber
Connectivity.
• Provide Students to Help Coordinate Volunteer
Activities, Data Contests and Challenges
• Like the Private Sector, Share Your Resources,
Transform Engagement
• Great Environment for a Data Ops Center

Third Step: Connection
Emergency Operations Center
Technology Cluster Requirements
Data Data Operations Center
Analytics Cell
GIS Cell Search
Technology
Open Source Info
Data Aggregation
Volunteer
Community
Mapping

ESF Liaisons
(Surge Capacity)
Public Products
(Mutual Assistance)


Thoughts for the Future
• Learnings Shared at Large CRO gatherings like NVOAD, NEMA & IAEM. Encourage
CRO associations have a Technology Council or Committee.

• Convene Best Practices/Lessons Learned Between Global Development and Crisis
Management

• Growth & Credentialing of Technology Volunteers to provide surge Capacity for DOC,
Analytics Cell, Technology Cluster and other coordination functions.

• Review Incident Management Policy, Institutionalize Nationally

• Insights on What CROs Need (by way of Technology and Volunteer Assistance)

• CEO Level Engagement with CRO Organizations - How Can Tech Help Before The
Crisis; CROs Be Part of the Tech R&D Development Process


Thanks!
Hope to See You At CrisisCamp on
September 25 for National Preparedness Month!
Check it out at wiki.crisiscommons.org
Follow, Email, Friend:
Twitter @poplifegirl
heather@crisiscommons.org
facebook.com/heather.blanchard


Arc 08 12 10 final short

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