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Building awareness to preventing drowning – How the RNLI have developed a marketing campaign that directly helps save lives

6 years ago • 980 Views

Raw London

Presentations

Authentic and effective: Telling stories from the field that resonate

Evoking Emotions Through Storytelling

Visual storytelling: Looking out of the window

Everyone has only one story to tell. What's yours?

5 things you didn’t know about the making of #EscapeRobot

Our favourite feat: creating a legendary running campaign

My favourite campaign story of 2018 (and what we can all learn from it)

Building awareness to preventing drowning – How the RNLI have developed a marketing campaign that directly helps save lives

Harnessing digital to tackle the Nigeria mines crisis at parliamentary level

A bold new approach to video storytelling for Stand Up To Cancer

Letting People Tell Their Story

The risk of not taking risk

How content can empower your users

Communicating with impact

Raw London - A strategic approach to video content.

Bibblio - Content is king, but discovery is queen

Fresh Egg - Using customer experience insight to transform charity comms

How Marie Curie put their supporters at the forefront of their social media strategy

Time to change - In Your Corner: Harnessing the power of friendship to achieve behaviour change

BHF - How we ended up in the delivery room with a case study and a camera

Dec - Quick! collaborate! how the dec launched its fastest ever appeal

NSPCC - A not so innovative innovative campaign

Raw - Trends and opportunities for charity video in 2019

How Canal & River Trust made one TV advert into a multi-channel brand awareness campaign

In-house and integrated: delivering Diabetes UK's mental health campaign (on a budget)

Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m

Effective Charity Fundraising TV Creative: Observations From A Media Agency Perspective

The power of listening to your audience

Alice and Save the Children’s further adventures in Legacy Land

Winning hearts and minds at Christmas with Action for Children