Structure Follows Strategy
April 30, 2013
• The overall strategy of a campaign, including
measuring metrics, are clearly laid out first
• Operational challenges are identified through
discovery sessions
• Work though options to overcome
operational challenges
• Call Heidi
Structure Follows Strategy
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 2
Connecting with a distribution center
Challenge One
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3
Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 4
Post Data to Server Processing Step
Challenge Two
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 5
Connecting with a distribution center
without human intervention
Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 6
Post Data to Server Processing Step
through Cloud Connector
Challenge Three
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 7
Notifying everyone and their brother
Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 8
Send Notification Email Using Picklist
• Develop strategy first
• Don’t be afraid to challenge the system
• If there is not a way to do it, request it
• Of course, have fun with it
Conclusion/Tips
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 9
Questions & Comments?
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 10

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Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

  • 2. • The overall strategy of a campaign, including measuring metrics, are clearly laid out first • Operational challenges are identified through discovery sessions • Work though options to overcome operational challenges • Call Heidi Structure Follows Strategy May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 2
  • 3. Connecting with a distribution center Challenge One May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3
  • 4. Solution May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 4 Post Data to Server Processing Step
  • 5. Challenge Two May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 5 Connecting with a distribution center without human intervention
  • 6. Solution May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 6 Post Data to Server Processing Step through Cloud Connector
  • 7. Challenge Three May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 7 Notifying everyone and their brother
  • 8. Solution May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 8 Send Notification Email Using Picklist
  • 9. • Develop strategy first • Don’t be afraid to challenge the system • If there is not a way to do it, request it • Of course, have fun with it Conclusion/Tips May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 9
  • 10. Questions & Comments? May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 10

Editor's Notes