Personal Image Consulting
- 2. Our Personal Image and Branding Service is a one-stop-shop-service that helps you effectively communicate who you are through your wardrobe using your body signature—a collection of design elements that are exclusively yours. Under Personal Image Consultation, we will not only help you identify and learn the most flattering elements to support your inherent body signature but also help you accentuate your assets, balance what is little of and camouflage what you may want to hide in relation to your personal goals. With 15 years of experience in below-the-line advertising, we have worked on numerous brand-building accounts which extends to those in the fashion industry, catalyzing existing tie ups with top fashion designers and a pool of fashion and makeup stylists to work with. As one of the pioneers of the Personal Image and Branding Service in the Philippines, we specialize in a Personal image and branding service, which offers a hands-on, holistic and decisive program created for you to discover the best you. ABOUT US
- 3. Tati Fortuna Founder, Fashion and Image Consultant Tati Fortuna is passionate in helping each individual discover their own personal style and use fashion as a tool to bring out the best in them. Having received training at The Fashion Institute of Technology New York and Michelle Sterling at The Sterling Style Academy has provided her with the essential skills and knowledge to help her clients achieve the image they desire. Member, AICI ABOUT US
- 4. • Members of Entrepreneur's Business Group • AB Market • Socialites • Chosen Celebrities and personalities TARGET AUDIENCE
- 5. • To interest clients in hiring our Image Consulting services OBJECTIVES
- 6. THE IMPORTANCE OF IMAGE • Looking your best is important because you never get a second chance to make a first impression • First impressions may be formed in less than a minute. • We all make assumptions based on what we see. You do not have to say anything , your clothes will communicate the message(your clothes will do the talking)
- 7. THE IMPORTANCE OF IMAGE CLOTHING IS THE MOST POWERFUL NON-VERBAL COMMUNICATION TOOL YOU POSSESS! YOUR CLOTHING BECOMES A SEAMLESS INTEGRATION OF WHO YOU ARE AND WHAT YOU WANT WHAT YOU WEAR TELLS THE STORY OF WHO YOU ARE—IT CAN TELL YOUR FRAME OF MIND, EDUCATIONAL BACKGROUND, COUNTRY OR PLACE OF ORIGIN, AND SOCIAL ATTITUDES
- 8. CLOTHING IS THE MOST POWERFUL NON-VERBAL COMMUNICATION TOOL YOU POSSESS! THE IMPORTANCE OF IMAGE • Looks = 55% impact on impression • Behavior and Voice = 38% gestures, tone of voice , quality • Words = 7% choice of words LOOKS BEHAVIOR AND VOICE
- 9. WHAT ARE WE DOING? Image Congruence is a tool to get ahead. It can be achieved through Personal Image Consulting. Through Personal Image Consultation, we are able to re- define and re-create one’s desired personal image through a tailored and case-specific approach, helping the client own and recognize their individuality in the most stylish way possible. Here, we offer a fast and hassle-free service that maximizes
- 10. COMPONENTS OF IMAGE CONGRUENCE A) IDENTIFICATION OF GOALS AND EXPECTATIONS To identify one’s goals and expectations, we help the client fill out a Lifestyle assessment questionnaire pertaining to significant questions such as their daily routine, the time they spend doing said routine, their personality, their take on clothing and to etc. In relation to this, the client's short-term and long-term goals and expectations are taken in consideration during Personal Image Consulting.
- 11. COMPONENTS OF IMAGE CONGRUENCE B) PROJECTION OF VISUAL MESSAGE It is but natural for your family, friends, employees, colleagues etc. to look up to you, which is why it is vital to always look your best while epitomizing your personality, values, characteristics, lifestyle and beliefs, ultimately sending out or projecting a certain visual message. Do you want to project an image of friendliness and approachableness? How about an image of professionalism and credibility? This can be achieved through your wardrobe, which as part of the image consulting service will be recommended, chosen and explained to and for the client exclusively.
- 12. COMPONENTS OF IMAGE CONGRUENCE C) PERCEPTION How one is perceived, how one perceives himself and how one would like to be perceived are three different things. During Person Image Consulting any disconnect among the three types of perceptions are adjusted to create a strong Image Congruence. AFTERBEFORE
- 13. COMPONENTS OF IMAGE CONGRUENCE D) IMAGE TOOLS The following tools will be available for client’s disposal
- 15. SUMMARY • Image is made up of 55% looks, 38% Behavior and 7% choice of words • Therefore, to make a first good impression, you must look your best at all times • Looking your best means achieving Image Congruence through Personal Image Consulting • Image Congruence has 4 components which are: Identification of goals and expectations Projection of Visual Message Perception Image tools
- 16. CONCLUSION As their take home, clients are given personalized handouts that contains their diagnosis for each element of their body signature. This will also include before and after photos, tips, recommendations and various assessment forms.