Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
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The document presents a webinar led by Elizabeth Lavrienko from Semrush, focused on competitive analysis for SEO, PPC, and social media strategies. It covers identifying real competitors, conducting keyword research, and understanding competitors' advertising campaigns. Additionally, it offers a growth hack tip on email address verification using specific plugins.
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
- 1. Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis July 22nd, 2015 Elizabeth Lavrienko, SEMrush GET A COMPETITIVE ADVANTAGE IN YOUR MARKET
- 3. @roypovar
- 4. [email protected] Special Webinar Offer: Have Roy Optimize Your Post! The first three people to send over a blog post will have their post optimized —for free!— by me
- 5. Stay with us until the end for Growth Hack of the Month
- 6. Elizabeth Lavrienko Customer Success Manager @ SEMrush Special Guest
- 7. Competitive Research: Organic, Paid, Social Media 7 Elizabeth Lavrienko Customer Success Manager [email protected] @liza_semrush
- 8. 8 Vol. I: Organic Search Who are my real competitors? How can I find the best keywords for my content? Not Provided
- 9. 9 Vol. II: Paid Search Are my organic and paid competitors identical? How do I conduct a competitive analysis of advertising campaigns?
- 10. 10 Vol. III: Social Media Social Media Manager Fan
- 11. 11 Competitive research Be different Lead the way Follow the trends Learn from the best
- 13. 13 Who are my real competitors? Sorry, boys!
- 14. 14 SimilarWeb
- 15. 15 SearchMetrics
- 16. 16 SEMrush
- 17. 17 Getting it all together We found out three main competitors
- 19. 19
- 20. 20 Not Provided
- 22. 22 Choosing the right keywords
- 24. 24 PPC
- 25. 25 Competitors in Paid Search
- 27. 27 Separate the wheat from the chaff
- 28. 28 Ads History
- 29. 29 Unique Ads
- 31. 31 Social Media
- 32. 32 Which is the main channel of traffic?
- 33. 33 RivalIQ: Social channel matrix
- 36. 36 Top Content
- 37. 37 Now we know, how to: • Spy on our competitors • Find the best keywords for content and PPC • Understand our competitor’s social media strategy
- 39. Thank you! Questions? 39 Elizabeth Lavrienko Customer Success Manager [email protected] @liza_semrush
- 40. Email extraction with Rapportive & SellHack Growth Hack of the Month simple plugins that help you find emails
- 41. Step 1 Find an email address with SellHack
- 42. Download SellHack for Chrome and use it to find email addresses via sellhack.com
- 43. Step 2 Use Rapportive to very the email address
- 44. Download Rapportive for Chrome and use it to verify email addresses • Install the plugin via rapportive.com • Log into your Gmail account. • Open a new email and type in the email address; on the side, you’ll see the person’s information, assuming the email is correct. If you see their profile, their email is verified.
- 45. Sign up for our next webinar Ben Lang Co-founder of Mapme We’ll be talking about ‘How To Create Products That People Love To Share’ August 26 | 1PM EST / 10AM PST webinars.roypovarchik.com/Ben-Lang