Ppt on cadbury

Submitted To: Honey Madam
Presented By: Aparna Jondhale
Sachin Mahadik
Subhash Prajapati

 ARMIET

1.CADBURY IS A LEADING GLOBAL
CONFECTIONARY CO. WITH A
OUTSTANDING PORTFOLIO OF
CHOCOLATE,GUM,& CANDY BRANDS

2.CADBURY SELLING THEIR PRODUCTS
IN ALMOST EVERY COUNTRY
AROUND THE WORLD.

3.IT’S ONE PURPOSE TO CAPTURE THE
SPIRIT OF WHAT THEY ARE TRYING
TO ACHEIVE AS A BUSINESS.

 1824 Aged 22, John Cadbury, a young
Quaker, opens a small grocers shop in
Birmingham- making chocolate on the sideline.

 1847 John Cadbury moves his business to a
larger factory, as his company becomes The
Cadbury Brothers- his brother Benjamin joining
him.

 1861 John Cadbury retires and sons Richard
and George take over the company.
 1879 Cadbury Chocolate Company moves to
Bournville. Over the next ten years the number
of employees grows to 1,200.
 1893 Cadbury Company builds a village for it’s
employees.
 1920’s The Cadbury script logo is first used.

1.INCREASE THE WIDTH OF
CHOCOLATE CONSUMPTION WITH
LOW PRICE POINT PACK.

2.MAINTAIN IMAGE LEADERSHIP
THROUGH A SUPERIOR MARKETING
MIX.

3.BE A SIGNIFICANT PLAYER IN THE
GIFTING SEGMENT.

1.PROMOTION
OF BRANDS CARRYING MASS FRANCHISE
WITHOUT COMPROMISE ON QUALITY.

2.BETTER PRODUCT QUALITY AND PACKAGING.

3.EFFICIENT WORKING CAPITAL MANAGEMENT.

4.INCRESING THE MARKET DEPTH INCLUDING RURAL
INDIANS
COVERAGE.

THE CO. MANUFACTURE & SALES

1.CHOCOLATES
2.SUGAR CONFECTIONARY
3.MALTED FOODS
4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT

 Chocolate, is a general term for the products
of the seeds of the cocoa or chocolate tree, used
for making beverages or confectionery.

 Cadburys Chocolate is special. But why? The
answer is it’s unique taste and style.

 While in production cocoa butter is added giving it
a taste different to any other chocolate.

1
Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.

John Cadbury

2
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona

3
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875

milk chocolate

4
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.

First Dairy Milk

Strenghts
 Large teeming population of kids and
teenagers
 Well established market
 Vast variety of products
 Priced according to Indian mind set
 Easy availability of cocoa in india

Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with

consumption of chocolates.

Opportunities
 Innovative uncaptured chocolate market in india –
( such as sugar free chocolate sector)
 Large number of occasion celebrations and
festivals in which chocs are used as a medium to
convey happiness
 Increasing acceptance of Globalisation and better
relationship with foreign companies.

Threats
 Competition- cut throat competition from nestle
amul and international choc brands
 Negative publicity and contravacies
 Negative publicity and contravacies
 New entrance and individual players ( rise in sale
of homemade chocolates)
 Preference and availability of other substitutes (
sweets and deserts)

 Choose The Beans
 Roasting
 Winnowing
 Grinding/Refinning & Conching
 Tempering The Chocolates
 Molding & Dipping

 The Management Make a good a plan.
 They organised proper work to the right
people.
 They are create a structure of work.
 They motivate to organisation people to
achieve their goals.
 They show their good skill.

 They keep a track of the process.
 They monitor the effectiveness of
planning, organising and directing.
 They do everything according to the plan.
 They take measurement of actual performance.
 They motivated to organisational people &
workers.

Ppt on cadbury

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