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Insights Storyteller. Brand Strategist. Workshop Facilitator. Ideator & Designer. My role for the past 15 years has been solving business issues through creativity and human-insight; from advertising, to designing digital experiences, to my most recent work designing product & services @IDEO and Egg Strategy. I believe a brand is defined by the moments and interactions worth telling great stories about. It's why we choose Uber over a city taxi. Or Chipotle instead of traditional fast-food. Great experiences write their own outlines for consumers and marketers alike - from packaging, to mobile & online interactions, to retail or service moments, and into communications. Every designed ...