Social Media Optimization Training in Ambala ! Batra Computer Centre

BATRA COMPUTER CENTRE
Presented By :- Simran Grover

 Social media optimization (SMO) is the process of
increasing the awareness of a product, brand or
event by using a number of social media
outlets and communities to generate viral
publicity.

 ‘SMO is defined by the distribution of social
objects and their ability to rise to the top of any
related search query, where and when its
performed.’

 Today there are nearly 1.4 billion users that are spread
all around the world.
 More than 500 million active users 50% of our active users
log on to Facebook in any given day
 India with 108.9 million members
 In the Facebook ecosystem there are apps and apps.
 Instagram with 300 million+ users
 WhatsApp with 700 million
 Facebook messenger has 600 million users

 One of the oldest and most established social
networking sites
 Conservative and Business-oriented
 Good search engine visibility
 450 million total users Worldwide as of October
2016

• Twitter currently has more than 145 million
registered users.
• 16% of all new users to Twitter start on mobile
now.
• Twitter serves 80MB of updates per second.
TWITTER

• More than 66 million active users
• Having more than 15 Languages
• People spend over 100 billion minutes per month
on Myspace

• More than 150 million active users
• Having more than 34 Languages
• People are watching 2 billion videos a day

19
Facebook
• Facebook is a social utility that connects people with
friends and others who work, study and live around them
Twitter
• Fastest growing social networking website
YouTube
• Now the second leading search engine
• Bigger than Yahoo
• Accounts for 25% of all Google searches
LinkedIn
• 12 million users, strongly business-oriented, $1 Billion+
valuation

Social media Optimization has the following
advantages:
 Social Media Marketing can increase the links
 SMM makes bookmarking and tagging easier
 Social media will Increase inbound links
 Social Marketing assists in the constant flow of
the content
 Generates faster and easy connectivity with
communities

 you will need to commit resources to managing
your social media presence, responding to
feedback and producing new content
 it can be difficult to quantify the return on
investment and the value of one channel over
another
 ineffective use - for example, using the network
to push for sales without engaging with
customers, or failing to respond to negative
feedback - may damage your reputation

SEO SMO
 Site traffic, number of
visits
 Search engine results
 Exposure
 Measuring link
conversion
 Marketing to search
engines
 Site structure
 On site optimization
 N u m b e r o f q u a l i t
y v i s i t s ,
conversations
 Social media search
 Buzz
 Building a community
 Marketing to targeted
audiences
 Content
 Off site optimization

1.Increase Your Linkability
2.Make Tagging and
Bookmarking Easy
3.Reward Inbound Links
4.Help Your Content
Travel
5.Encourage the Mashup
6. Be a User Resource, Even
if it Doesn’t Help You
7. Reward Helpful and
Valuable Users
8. Participate
9. Know How to Target
Your Audience
9. Know How to Target
Your Audience
10. Create Content
11. Be Real
12. Don’t Forget Your
Roots, Be Humble
13. Don’t Be Afraid to Try
New Things, Stay Fresh
14. Develop an SMO
Strategy
15. Choose Your SMO
Tactics Wisely
16. Make SMO part of your
process and best practices

 provide your target people with grounds like
video, audio, mobile accessibility, widget – you
should be present and available wherever they
might need you.
 regularity in updating the content and providing
them a fresh content – this is how you become a
permanent source of fresh ideas and inspiration.
 expand your network of influencers (bloggers,
digg etc.) and expand your network of content too
– show them you know how to evolve and learn.
Some Tips And Tricks

 focus on social media sites and know your target
spectators – this way you will be able to properly
filter your audience and also be present in places
people are interested in what you have to offer;
help them and help yourself.
 track and measure the conversion to calculate ROI
– it’s important to know why you’re doing it, what
results you get and if it’s ok to continue.
 position your brand to your customers on their
own terms and in their environment, which results
in a more authentic marketing message – co-create
your image together with your consumers; with
input coming from both sides, you will be able to
crystallize the essence of your brand.

 BASIC COURSE
 C PROGRAMMING
 C++ PROGRAMMING
 WEB DESIGNING
 WEB DEVELOPMENT
 S.E.O

 Notepad
 WordPad
 MS OFFICE 2010, 2013 [ Word, Excel,
Power Point]
 Internet [Gmail, Facebook, Twitter]
 Online Form Filling
 Bill paying, Mobile Recharge, Shopping
[Linked, Printerrest]
 Window Installation, Software Up-
Loadations.

 Introduction
 Function
 Control Statements
 Arrays & Strings
 Pointers, Structure & Union

 Introduction
 Classes, Objects
 Inheritance
 Constructor & Destructor
 Function
 Pointers Structure
 Arrays & Astrings
 Structures, Union

 HTML
 JavaScript
 Dreamweaver / Notepad++
 Corel Draw
 CSS & CSS3

 Core PHP
 SQL
 Server Control Structures
 Session
 Cookies

 Search Engine Basic
 Keyword Research
 Best On-Page SEO Tricks
 Role of Word Press
 Domain Selection
 Social media Importance
 Anchor Text Messages
 Black Hat VS. White Hat Local Place

 Server Uploading
 Working on (Responsive, Creative, E-
Commerce Website)
 Title Meta Tag
 External Links
 Official Blogs
 Web 2.0 Blogs

ADDRESS:
SCO -15 Dayal Bagh,
Ambala Cantt 133001
Near Panchmukhi Hanuman Mandir
Haryana.
Ph. No. : 9729666670, 4000670
E-Mail ID : jbjatinbatra@gmail.com
Website : www.batracomputercentre.com

Social Media Optimization Training in Ambala ! Batra Computer Centre

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Social Media Optimization Training in Ambala ! Batra Computer Centre