Here are the key differences in ethical, legal, and regulatory issues between business-to-business (B2B) and business-to-consumer (B2C) web interactions:
- Privacy and data protection: B2C requires stricter privacy policies and compliance with consumer data protection laws. B2B relationships have more flexibility in sharing data between companies.
- Contracts and terms of use: B2C terms must be written in clear, simple language for average consumers. B2B agreements involve negotiated contracts between sophisticated business entities.
- Marketing and advertising: B2C marketing is regulated to protect consumers from unfair/deceptive practices. B2B marketing has more leeway around types of claims made