Organization Development and Change


        Introduction to
    Organization Development


    Shailaja Karve
Learning Objectives

    To provide a definition of
     Organization Development (OD)
    To distinguish OD and planned
     change from other forms of
     organization change
    To describe the historical
     development of OD
Burke’s Definition of OD

  OD is a planned process of
  change in an organization’s
culture through the utilization of
 behavioral science technology,
     research, and theory.
French’s Definition of OD
 OD refers to a long-range effort
   to improve an organization’s
 problem-solving capabilities and
its ability to cope with changes in
its external environment with the
    help of external or internal
 behavioral-scientist consultants.
Beckhard’s Definition of OD
OD is an effort:
 (1) planned,
 (2) organization-wide, and
(3) managed from the top, to
 (4) increase organization
effectiveness and health through
 (5) planned interventions in the
organization’s “processes,” using
behavioral science knowledge.
Beer’s Definition of OD
OD is a system-wide process of data collection,
diagnosis, action planning, intervention, and
evaluation aimed at:
 (1) enhancing congruence between organizational
structure, process, strategy, people, and culture;
(2) developing new and creative organizational
solutions; and
(3) developing the organization’s self-renewing
capacity.
It occurs through collaboration of organizational
members working with a change agent using
behavioral science theory, research, and
technology.
Cummings Definition:
Organization Development is...

a systemwide application and
transfer of behavioral science
knowledge to the planned
development, improvement, and
reinforcement of the strategies,
structures, and processes that
lead to organization
effectiveness.
Distinction between OD from other forms of Organization Change
(consulting, technological innovation, operations management,
T&D, & Change mgt.



   OD applies to                  Technological
    strategy, structure             innovation,
    & processes of an               operations
    entire system                   management, T&D
    (dept., SBU, or                 focus on one or
    organization in                 few aspects of the
    totality)                       system. The
                                    attention is limited
                                    to product,
                                    process or service
                                    delivery systems.
Distinction between OD from other forms
of Organization Change (contd..)

   OD is based on          Focus on eco,
    behavioral Sc.           financial &
    Knowledge (eg.           technical aspects
    Micro variables –        and neglect the
    leadership, group.       personal and social
    dynamics, work           characteristics of
    design & macro           the system.
    variables–
    strategy, org.
    design ,
    international
    relations)
Distinction between OD from other forms
of Organization Change (contd..)

   OD is concerned         Other types of
    with planned             changes are more
    chance which is          programmatic,
    adaptive in nature       expert driven &
    & undergoes              having a blue print
    revisions as new         as to how things
    information comes        are to be done
    in
Distinction between OD from other forms
of Organization Change (contd..)

   OD involves the        This initiative is
    creation &              not found in other
    subsequent              change initiatives
    reinforcement of        (except T&D)
    change                  which do not
   It not only             institutionalize
    implements              change
    change but also
    stabilizes and
    institutionalizes
    change
Distinction between OD from other forms
of Organization Change (contd..)
   OD aims at improving         Mgt consulting
    organization                  focuses only on
    effectiveness
                                  financial performance,
   It is based on two            T&D only on individual
    assumptions
                                  effectiveness
   1). An effective
    organization is able to
    solve its own problems
   2). An effective
    organization has both
    high performance
    (financial returns,
    quality
    products/services,
    continuous
    improvement) and high
    quality of work life
Difference between OD & Change
Management (contd..)
   OD has a behavioral         Change mgt. is more
    science foundation           focused on values of
    which supports values        economic potential &
    of human potential,          the creation of
    participation &
    development                  competitive advantage
   OD is concerned with
                                It does not necessarily
    transfer of knowledge        require the transfer of
    & skills to be able to       these skills
    manage change in            All OD involves
    future                       change mgt. but
                                 change mgt. may not
                                 involve OD.
Difference between OD & Organization
Change (contd..)
    OD can be applied to          Organization change is
     managing                       more broadly focused &
     organizational change          can apply to any kind of
     in such a way that KSAs        change including
     are transferred to build       technical & managerial
     the organizations              innovations, org.
     capability to achieve          decline, or evolution of
     goals & solve problems         the system over time.
    The aim of OD is to           These changes may of
     achieve                        may not be directed in
3.   Improved problem               making the organization
     solving                        more developed in the
4.   Responsiveness                 sense implied in OD.
5.   Quality of work life
6.   Effectiveness
Growth & Relevance of OD

Three major trends are shaping
   organization
2. Globalization

3. IT

4. Managerial innovation (strategic
   HRM, organization design,
   proactivity & customer focus,
   learning organizations)
Why OD in Indian Settings
 With the opening of economy intense
  competition from internal & external
  corporate
 Indian minds are less systems-driven &
  more people & relationship driven
 Indian mindsets are tradition bound,
  fatalistic and resistant to change
 Tendency to work for short term than
  long term goals
Therefore a need for OD
Five Stems of OD Practice

              Laboratory Training


       Action Research/Survey Feedback




                                                      Current Practice
                Normative Approaches


                       Quality of Work Life


                            Strategic Change

1950   1960     1970         1980     1990     2000       Today
Laboratory Training
    Known as T-groups & defined as a small
     unstructured group in which participants learn from
     their own interactions & evolving dynamics about
     issues like interpersonal relations, personal growth,
     leadership & group dynamics
    Began with Lewin & asso. in MIT studying
     community interrelations of American Jews
    Results showed the following.
4.   Feedback from group interaction was rich learning
     experience
5.   The process of group building had potential for
     learning that could be transferred to ‘backhome’
     situations
Laboratory Training (contd..)
    In 1947 NTL was setup in Bethel, Maine
    In 1950s three trends emerged
3.   Emergence of regional labs.
4.   Converting summer program sessions to year
     round sessions
5.   Expansion of t-groups to business & industry
     with NTL members contributing significantly
     (McGregor-Union Carbide, Shephard & Blake in
     Esso Standard Oil now Exxon, McGregor &
     Beckhard at General Mills)
    Application of T group was later called team
     building exercises
Action Research/Survey Feedback
   Began in 1940s, major work by Lewin, Collier &
    Whyte
   Research needed to be closely linked to action if
    organization members were to use it to manage
    change
   A collaborative effort was initiated between
    organization members & social scientists to collect
    research data about organization’s functioning, to
    analyze it for causes & to devise & implement
    solutions. After implementation further data was
    needed to assess the results & thus the cycle of
    data collection & assessment continued.
   Major researches in this field- overcoming
    resistance to change (Coch & French) &
    participative mgt. as a means of getting
    employees involved in planning & managing
    change.
Action Research/Survey Feedback
(contd..)

   The chief point of action research
    was systematic collection of survey
    data that was fed back to the client
    organization.
   After Lewin, major contribution by
    Likert (measurement of attitudes,
    creation of Likert-type scale).
Normative Approaches
(Participative Management )
   Based on the belief that human relations approach was the
    best way to manage organizations It was exemplified in the
    research that associated Likert’s participative management
    (system 4) style with organizational effectiveness
   The four types of management systems are as follows
¡   Exploitative authoritative (S1) autocratic, top down,
    carrot & stick, resulting in mediocre performance
¡   Benevolent authoritative (S2) mgt. little paternalistic,
    employees allowed a little more interaction & freedom in
    decision making but within limits
¡   Consultative (S3) increased employee interaction in
    decision making but mgt. still makes the final
    decision.productivity good, employees moderately
    satisfied.
¡   Participative group (S4) fosters high involvement,
    commumnication laterally & vertically, work groups
    involved in goal setting, decision making & appraisal.
Normative Approaches (Participative
Management (contd..)
    Likert applied system 4 mgt. to organizations
     using survey feedback process with the foll. Steps
2.   Employees completing the form of ‘profile of
     organizational characteristics’ about both the
     present & ideal conditions of six organizational
     features: leadership, motivation, communication,
     decisions, goals & control
3.   Data was fed back to different work groups within
     the organization
4.   The discrepancy between the present & the ideal
     situation was examined using S4 as the ideal
     benchmark
5.   Action plans were generated to move the
     organization toward S4 condition.
Productivity & Quality of Work Life
(QWL)
   The impact on OD took place in two
    phases
   In phase I the movement began in Europe
    (1950) & US (1960)
   Based on the works of Eric Trist et al. at
    Tavistock Institute of Human Relations,
    London
   Developed work designs aimed at
    integrating technology & people.
   Involved joint participation of union &
    management
Productivity & Quality of Work Life
(QWL) contd…
   Phase II began in 1979
   Chief reason was international competition faced
    by US at home & abroad
   Low cost high quality foreign goods (japanese) &
    Japanese management expanded the initial focus
    from work design to reward, management styles,
    work settings
   Led to the rise of quality circles & TQM
   Now emphasis has shifted from TQM to employee
    involvement (EI) to employee empowerment
    (power to the lower levels)
Strategic Change
   Recent influence
   Emphasis on competitive
    strategy,finance & marketing,team
    buliding & action research
Analysis
   Facts.
   Problems: Macro, Micro.
   Causes of Problems Macro, Micro.
   Implications of Problems Macro, Micro.
   Manifestations of Problems Macro, Micro.
   Systems Affected (Structural, Psychosocial,
    Technical, Managerial, Goals & Vision).
   Systems Affected (Individual, Group,
    Organization)
   Alternatives Macro, Micro.
   Recommended Interventions.
   Anticipated outcomes on Systems at Macro &
    Micro level.

More Related Content

PDF
Hrdv 5630 chapter-2-_organizational_renewal
PPTX
The foundations and future of organization development (od)
PPTX
Unit 1 od characteristics second generation
PPTX
Organization Development
PPTX
Organisation development
DOC
Intro to od
PPTX
PROCESS OF ORGANIZATION DEVELOPMENT
PPTX
episodic and continuous change
Hrdv 5630 chapter-2-_organizational_renewal
The foundations and future of organization development (od)
Unit 1 od characteristics second generation
Organization Development
Organisation development
Intro to od
PROCESS OF ORGANIZATION DEVELOPMENT
episodic and continuous change

What's hot (20)

PPTX
ORGANISATION DEVELOPMENT,CONTRIBUTORY STEMS HISTORY
PPT
Organization Development
PPTX
Organization development
PPT
U 4.2 ob bba-ii organization change & development
PPTX
Organisational Development
PPTX
Organisational Development: The Process, Models, Factors & Implementation
PPTX
Organization development and Organization design January 2012
PPTX
Intro to HRM Lecture 10 - Challenges in Organizational Development
PPTX
Organizational Development: Change Management
DOCX
Od assignment
PPT
Od Intervention
PPTX
Strategic Change Interventions
PPTX
Od interventions
PPT
Structural intervention
PDF
Organisation Development Course Outline
PPT
1. introduction to_od[1]
DOC
Od Complete
PPT
Organizational development overview
PPT
PPTX
Organization development
ORGANISATION DEVELOPMENT,CONTRIBUTORY STEMS HISTORY
Organization Development
Organization development
U 4.2 ob bba-ii organization change & development
Organisational Development
Organisational Development: The Process, Models, Factors & Implementation
Organization development and Organization design January 2012
Intro to HRM Lecture 10 - Challenges in Organizational Development
Organizational Development: Change Management
Od assignment
Od Intervention
Strategic Change Interventions
Od interventions
Structural intervention
Organisation Development Course Outline
1. introduction to_od[1]
Od Complete
Organizational development overview
Organization development
Ad

Similar to 1 (20)

DOCX
Why is od important
PDF
Organizational development(octapace)
PPTX
Organisational development ch01.pptx
PPT
Part1 Over View
PPTX
Organisational development
PPTX
Organization Development
DOCX
OD interventions and their implications
PDF
The Importance Of Development In Organizational...
PDF
What Are Organization Development Interventions, Why Do They Matter, And How ...
PPTX
Organization Development
PDF
Organizational Change And Change Management
PPTX
"The Essence of Organization Development"
PPTX
Organizational Development
DOCX
Why od
PDF
WHY SOME ORGANISATIONAL CHANGES PERSIST
PPTX
Organisational development- Organisational change
PDF
Reflection On Organizational Development
PPTX
Organization development
PPT
Organization theories by Behshad Mehrabi
PPTX
Organisational Development Week 1[1].pptx
Why is od important
Organizational development(octapace)
Organisational development ch01.pptx
Part1 Over View
Organisational development
Organization Development
OD interventions and their implications
The Importance Of Development In Organizational...
What Are Organization Development Interventions, Why Do They Matter, And How ...
Organization Development
Organizational Change And Change Management
"The Essence of Organization Development"
Organizational Development
Why od
WHY SOME ORGANISATIONAL CHANGES PERSIST
Organisational development- Organisational change
Reflection On Organizational Development
Organization development
Organization theories by Behshad Mehrabi
Organisational Development Week 1[1].pptx
Ad

Recently uploaded (20)

PDF
Farming Based Livelihood Systems English Notes
PPTX
Reproductive system-Human anatomy and physiology
PPTX
UNIT_2-__LIPIDS[1].pptx.................
PDF
Myanmar Dental Journal, The Journal of the Myanmar Dental Association (2015).pdf
PDF
Solved Past paper of Pediatric Health Nursing PHN BS Nursing 5th Semester
PDF
Disorder of Endocrine system (1).pdfyyhyyyy
PPTX
4. Diagnosis and treatment planning in RPD.pptx
PPTX
Integrated Management of Neonatal and Childhood Illnesses (IMNCI) – Unit IV |...
PDF
Diabetes Mellitus , types , clinical picture, investigation and managment
PPTX
Macbeth play - analysis .pptx english lit
PPTX
2025 High Blood Pressure Guideline Slide Set.pptx
PDF
Journal of Dental Science - UDMY (2020).pdf
PPTX
Climate Change and Its Global Impact.pptx
PDF
African Communication Research: A review
PDF
fundamentals-of-heat-and-mass-transfer-6th-edition_incropera.pdf
PPTX
BSCE 2 NIGHT (CHAPTER 2) just cases.pptx
PDF
0520_Scheme_of_Work_(for_examination_from_2021).pdf
PDF
Physical education and sports and CWSN notes
PDF
The TKT Course. Modules 1, 2, 3.for self study
PDF
Horaris_Grups_25-26_Definitiu_15_07_25.pdf
Farming Based Livelihood Systems English Notes
Reproductive system-Human anatomy and physiology
UNIT_2-__LIPIDS[1].pptx.................
Myanmar Dental Journal, The Journal of the Myanmar Dental Association (2015).pdf
Solved Past paper of Pediatric Health Nursing PHN BS Nursing 5th Semester
Disorder of Endocrine system (1).pdfyyhyyyy
4. Diagnosis and treatment planning in RPD.pptx
Integrated Management of Neonatal and Childhood Illnesses (IMNCI) – Unit IV |...
Diabetes Mellitus , types , clinical picture, investigation and managment
Macbeth play - analysis .pptx english lit
2025 High Blood Pressure Guideline Slide Set.pptx
Journal of Dental Science - UDMY (2020).pdf
Climate Change and Its Global Impact.pptx
African Communication Research: A review
fundamentals-of-heat-and-mass-transfer-6th-edition_incropera.pdf
BSCE 2 NIGHT (CHAPTER 2) just cases.pptx
0520_Scheme_of_Work_(for_examination_from_2021).pdf
Physical education and sports and CWSN notes
The TKT Course. Modules 1, 2, 3.for self study
Horaris_Grups_25-26_Definitiu_15_07_25.pdf

1

  • 1. Organization Development and Change Introduction to Organization Development Shailaja Karve
  • 2. Learning Objectives  To provide a definition of Organization Development (OD)  To distinguish OD and planned change from other forms of organization change  To describe the historical development of OD
  • 3. Burke’s Definition of OD OD is a planned process of change in an organization’s culture through the utilization of behavioral science technology, research, and theory.
  • 4. French’s Definition of OD OD refers to a long-range effort to improve an organization’s problem-solving capabilities and its ability to cope with changes in its external environment with the help of external or internal behavioral-scientist consultants.
  • 5. Beckhard’s Definition of OD OD is an effort: (1) planned, (2) organization-wide, and (3) managed from the top, to (4) increase organization effectiveness and health through (5) planned interventions in the organization’s “processes,” using behavioral science knowledge.
  • 6. Beer’s Definition of OD OD is a system-wide process of data collection, diagnosis, action planning, intervention, and evaluation aimed at: (1) enhancing congruence between organizational structure, process, strategy, people, and culture; (2) developing new and creative organizational solutions; and (3) developing the organization’s self-renewing capacity. It occurs through collaboration of organizational members working with a change agent using behavioral science theory, research, and technology.
  • 7. Cummings Definition: Organization Development is... a systemwide application and transfer of behavioral science knowledge to the planned development, improvement, and reinforcement of the strategies, structures, and processes that lead to organization effectiveness.
  • 8. Distinction between OD from other forms of Organization Change (consulting, technological innovation, operations management, T&D, & Change mgt.  OD applies to  Technological strategy, structure innovation, & processes of an operations entire system management, T&D (dept., SBU, or focus on one or organization in few aspects of the totality) system. The attention is limited to product, process or service delivery systems.
  • 9. Distinction between OD from other forms of Organization Change (contd..)  OD is based on  Focus on eco, behavioral Sc. financial & Knowledge (eg. technical aspects Micro variables – and neglect the leadership, group. personal and social dynamics, work characteristics of design & macro the system. variables– strategy, org. design , international relations)
  • 10. Distinction between OD from other forms of Organization Change (contd..)  OD is concerned  Other types of with planned changes are more chance which is programmatic, adaptive in nature expert driven & & undergoes having a blue print revisions as new as to how things information comes are to be done in
  • 11. Distinction between OD from other forms of Organization Change (contd..)  OD involves the  This initiative is creation & not found in other subsequent change initiatives reinforcement of (except T&D) change which do not  It not only institutionalize implements change change but also stabilizes and institutionalizes change
  • 12. Distinction between OD from other forms of Organization Change (contd..)  OD aims at improving  Mgt consulting organization focuses only on effectiveness financial performance,  It is based on two T&D only on individual assumptions effectiveness  1). An effective organization is able to solve its own problems  2). An effective organization has both high performance (financial returns, quality products/services, continuous improvement) and high quality of work life
  • 13. Difference between OD & Change Management (contd..)  OD has a behavioral  Change mgt. is more science foundation focused on values of which supports values economic potential & of human potential, the creation of participation & development competitive advantage  OD is concerned with  It does not necessarily transfer of knowledge require the transfer of & skills to be able to these skills manage change in  All OD involves future change mgt. but change mgt. may not involve OD.
  • 14. Difference between OD & Organization Change (contd..)  OD can be applied to  Organization change is managing more broadly focused & organizational change can apply to any kind of in such a way that KSAs change including are transferred to build technical & managerial the organizations innovations, org. capability to achieve decline, or evolution of goals & solve problems the system over time.  The aim of OD is to  These changes may of achieve may not be directed in 3. Improved problem making the organization solving more developed in the 4. Responsiveness sense implied in OD. 5. Quality of work life 6. Effectiveness
  • 15. Growth & Relevance of OD Three major trends are shaping organization 2. Globalization 3. IT 4. Managerial innovation (strategic HRM, organization design, proactivity & customer focus, learning organizations)
  • 16. Why OD in Indian Settings  With the opening of economy intense competition from internal & external corporate  Indian minds are less systems-driven & more people & relationship driven  Indian mindsets are tradition bound, fatalistic and resistant to change  Tendency to work for short term than long term goals Therefore a need for OD
  • 17. Five Stems of OD Practice Laboratory Training Action Research/Survey Feedback Current Practice Normative Approaches Quality of Work Life Strategic Change 1950 1960 1970 1980 1990 2000 Today
  • 18. Laboratory Training  Known as T-groups & defined as a small unstructured group in which participants learn from their own interactions & evolving dynamics about issues like interpersonal relations, personal growth, leadership & group dynamics  Began with Lewin & asso. in MIT studying community interrelations of American Jews  Results showed the following. 4. Feedback from group interaction was rich learning experience 5. The process of group building had potential for learning that could be transferred to ‘backhome’ situations
  • 19. Laboratory Training (contd..)  In 1947 NTL was setup in Bethel, Maine  In 1950s three trends emerged 3. Emergence of regional labs. 4. Converting summer program sessions to year round sessions 5. Expansion of t-groups to business & industry with NTL members contributing significantly (McGregor-Union Carbide, Shephard & Blake in Esso Standard Oil now Exxon, McGregor & Beckhard at General Mills)  Application of T group was later called team building exercises
  • 20. Action Research/Survey Feedback  Began in 1940s, major work by Lewin, Collier & Whyte  Research needed to be closely linked to action if organization members were to use it to manage change  A collaborative effort was initiated between organization members & social scientists to collect research data about organization’s functioning, to analyze it for causes & to devise & implement solutions. After implementation further data was needed to assess the results & thus the cycle of data collection & assessment continued.  Major researches in this field- overcoming resistance to change (Coch & French) & participative mgt. as a means of getting employees involved in planning & managing change.
  • 21. Action Research/Survey Feedback (contd..)  The chief point of action research was systematic collection of survey data that was fed back to the client organization.  After Lewin, major contribution by Likert (measurement of attitudes, creation of Likert-type scale).
  • 22. Normative Approaches (Participative Management )  Based on the belief that human relations approach was the best way to manage organizations It was exemplified in the research that associated Likert’s participative management (system 4) style with organizational effectiveness  The four types of management systems are as follows ¡ Exploitative authoritative (S1) autocratic, top down, carrot & stick, resulting in mediocre performance ¡ Benevolent authoritative (S2) mgt. little paternalistic, employees allowed a little more interaction & freedom in decision making but within limits ¡ Consultative (S3) increased employee interaction in decision making but mgt. still makes the final decision.productivity good, employees moderately satisfied. ¡ Participative group (S4) fosters high involvement, commumnication laterally & vertically, work groups involved in goal setting, decision making & appraisal.
  • 23. Normative Approaches (Participative Management (contd..)  Likert applied system 4 mgt. to organizations using survey feedback process with the foll. Steps 2. Employees completing the form of ‘profile of organizational characteristics’ about both the present & ideal conditions of six organizational features: leadership, motivation, communication, decisions, goals & control 3. Data was fed back to different work groups within the organization 4. The discrepancy between the present & the ideal situation was examined using S4 as the ideal benchmark 5. Action plans were generated to move the organization toward S4 condition.
  • 24. Productivity & Quality of Work Life (QWL)  The impact on OD took place in two phases  In phase I the movement began in Europe (1950) & US (1960)  Based on the works of Eric Trist et al. at Tavistock Institute of Human Relations, London  Developed work designs aimed at integrating technology & people.  Involved joint participation of union & management
  • 25. Productivity & Quality of Work Life (QWL) contd…  Phase II began in 1979  Chief reason was international competition faced by US at home & abroad  Low cost high quality foreign goods (japanese) & Japanese management expanded the initial focus from work design to reward, management styles, work settings  Led to the rise of quality circles & TQM  Now emphasis has shifted from TQM to employee involvement (EI) to employee empowerment (power to the lower levels)
  • 26. Strategic Change  Recent influence  Emphasis on competitive strategy,finance & marketing,team buliding & action research
  • 27. Analysis  Facts.  Problems: Macro, Micro.  Causes of Problems Macro, Micro.  Implications of Problems Macro, Micro.  Manifestations of Problems Macro, Micro.  Systems Affected (Structural, Psychosocial, Technical, Managerial, Goals & Vision).  Systems Affected (Individual, Group, Organization)  Alternatives Macro, Micro.  Recommended Interventions.  Anticipated outcomes on Systems at Macro & Micro level.