1. communication methods pro forma

1. communication methods pro forma

• 1.
  Communication Method Evaluation Benjamin Fahey
• 2.
  ASA Codes Number NameBrief Description 1 Compliance Be honest in your advert, don’t promote anything illegal and don’t use indecent images. 2 Recognition of marketing communications Make sure that it is clear what you are advertising. 3 Misleading Adverts Be truthful in your advert about the products functions and benefits. 4 Harm and Offence Don’t use any offensive images or language that could offend a person/group of people. 5 Children Don’t promote dangerous behaviour in an advert which is aimed at children or that children will watch. 6 Privacy Don’t use a person or people in an advert without their written consent. 13 Food, food supplements and associated health or nutritional claims Don’t promote bad diet or use false health benefits to promote your product.
• 3.
  Mind Map Coca ColaAdvert Red/White/ Black Contrasting colours Light focal point/ Darker surrounding Images Aimed at target audience People being happy Slogans/catchphr ases Seasonal advert Simple language for younger audience Winter/Christmas theme Halloween theme
• 4.
  Mind Map • Strengthsof using this method – Clear method of stating points and adding to them. – Lets you explore a different range of ideas. • Weaknesses of using this method – It can take a longer amount of time than is necessary due to having to explore ideas that you ay know you're not going to do. • Did you like using this method? Why? No I find it hard to keep them organised and to write as much information as I would like to in a mind map and to add as much detail to each individual point so that I can remember my ideas more specifically.
• 5.
  Mood Board
• 6.
  Mood Board • Strengthsof using this method – Gives ideas for possible designs and aesthetics for your advert as well as the types of slogans used in pre-existing adverts. – Shows you what has already been done so that you wouldn’t directly copy any brand or infringe on any copyrighted content. • Weaknesses of using this method – It could show that your idea has already been done by somebody else. – It could inspire you to create something that would then be seen as copying the content you saw. • Did you like using this method? Why? Yes, a mood board gave me ideas for possible themes and designs for my advert and the ways to use he colour scheme for this particular brand.
• 7.
  Style Sheet Coca Cola CocaCola May use branches and edit them to look like writing for the halloween theme similar to a photo seen on my mood board.
• 8.
  Style Sheet • Strengthsof using this method – Refines your options to make sure you don’t go overboard with different colours and styles in the advert that might not match each other. – Weaknesses of using this method – Could restrict you if you try to stick to the styles and colours on your style sheet too much. • Did you like using this method? Why? Yes because it helped me to find fonts similar to the brands font and colours which would work for the theme of my poster but would match previous adverts made by this brand.
• 9.
  Layout Plan
• 10.
  Layout Plan • Strengthsof using this method – We got to plan out how everything was going to be positioned and how you wanted it to look before starting so that you had a clear idea of what to aim for. – Weaknesses of using this method – You cant be as precise as you would be in the final product in the layout plans which can make it hard to foresee how the final product will look when put into Photoshop compared to how it looks on the paper. – Do you like this method? Why? - I like this method to an extent as I like to plan out what I create before going straight into it however it is a lot harder to show how something is going to look on paper than when you try to create it in Photoshop.
• 11.
  Brainstorm
• 12.
  Brainstorm • Strengths ofusing this method – We got to merge our ideas as a group to create a final product that has been through more opinion than just one so it should be more appealing to a wider audience than one that had just been created by one person. – Weaknesses of using this method – People could disagree with each other on certain ideas. – Attempts to make a product that pleases everybody in the group could end up making the final product of a lower quality. – Did you like using this method? Why? • Yes because we get to use the whole groups ideas for the final product which contains ideas that I may not have though of on my own.
• 13.
  Informal Pitch • Strengthsof using this method – It meant that we could get tips and change what we had originally planned on creating to make sure that none of it was offensive and to improve it. • Weaknesses of using this method – Some of your ideas could have been discovered to be bad ideas due to being offensive or copyright or simply would be poorly executed. – Did you like using this method? Why? - No, I think that the time spent working on this could have been sued working on the radio advert itself however if we had originally planned on adding any unoriginal or offensive content to it the nit would have been more useful to us.
• 14.
  Initial Reaction • Iwill have to create a pixel based game to advertise for Coca-Cola on a 320(h) by 480(w) canvas on Photoshop. • It will feature the classic Coca-Cola bottle and characters to collect them in a side scrolling game. • It will have influences from Crash Bandicoot in that they have a similar style of jumping on top of crates to get rewards which I will also use in my game. • The colour scheme will use a lot of red and white similar to the coca cola colours so that the theme is more obvious and also the rewards will be coca cola bottles so it will be very apparent who the Advergame is advertising for.
• 15.
  Initial Reaction • Strengthsof using this method – The initial reaction was helpful to make a list of instructions to lead you when you are going into creating a new product. – Weaknesses of using this method – You could be over optimistic with design ideas for the sketches. – You could have written something wrong which then makes you slip up and make a mistake later in the production. • Did you like using this method? Why? I liked it because I like to follow instructions and plans for my creations as oppose to diving in head first and creating something with no guideelines.
• 16.
  Sketches
• 17.
  Sketches • Strengths ofusing this method – You don’t need to start your designs from scratch so you get to plan out what to create in Photoshop and its also planned out on squared paper which is treated as the pixels used for the creation of the Advergame. • Weaknesses of using this method – The designs could turn out to be too big or small on the editing software when turned into pixels so you might have to change the dimensions or change entirely the design of characters or props. • Did you like using this method? Why? • Yes, because I knew exactly where to place the pixels before creating them in Photoshop to create the look that I wanted for my characters and props.
• 18.
  Formal Proposal • Strengthsof using this method – You get to plan your ideas out clearly and get a clearer idea of what you should or shouldn't’t add into your product as it makes you think through what could be seen as offensive to different groups or people. – Weaknesses of using this method – You could find out that your plan wont abide by the rules and could be offensive to some audiences and this may require you to change your idea to fix it. • Did you like using this method? Why? - Yes, it helps me plan in more detail what I will create to avoid breaking any rules or laws.