The document provides initial plans and ideas for three music videos. The first idea is for the song "Water" by Jack Garratt and involves shots of the singer in the rain with the rain freezing and going upwards. The second idea is for "Monster" by Imagine Dragons and depicts a person being chased by inner demons. The third idea is for "Song 2" by Blur and mainly shows the band playing with bright colors and varying camera shots. Strengths and weaknesses of the ideas are discussed. The document then focuses on developing the idea for "Song 2" with details about the song, band, and a final idea that mirrors Blur's original video with coverage of punk style conventions and filming techniques. Potential