2. Derived from the word “MULTI” and “MEDIA”
MULTI
MEDIA
Many or Multiple
Medium of
Communication
Distribution tool &
Information
presentation
3. Multimedia is a combination of text, graphic, sound, animation, and video that is
delivered interactively to the user by electronic or digitally manipulated means.
Multimedia includes a combination of:
Definition of MULTIMEDIA
TEXT
GRAPHIC
AUDIO
VIDEO
ANIMATION
MULTIMEDIA
4. The term multimedia was coined by American singer and artist
Bobb Goldstein to promote the July 1966 opening of his
"LightWorks at L'Oursin" show at Southampton, Long Island.
In 1970s the term was used to describe presentations consisting
of multi-projector slide shows timed to an audio track.
In 1990s ‘multimedia ‘ took on its current meaning.
Tay Vaughan declared “Multimedia as combination of text,
graphic art, sound, animation, and video that is delivered by
computer”.
Bobb Goldstein
Tay Vaughan
History of MULTIMEDIA
5. In common usage, the term multimedia
refers to an electronically delivered
combination of media including video,
still images, audio, text in such a way that
can be accessed interactively.
Computers marketed in 1990s were
referred to as “MULTIMEDIA
COMPUTERS” because they contained a
CD-ROM drive.
History of MULTIMEDIA
6. Multimedia presentations can be viewed in person on stage, projected,
transmitted, or played locally with a media player.
Broadcasts and recordings can be either analog or digital electronic media
technology.
The various formats of technological or digital multimedia may be intended to
enhance the users' experience.
Online multimedia is increasingly becoming object-oriented and data-driven,
enabling applications with collaborative end-user innovation and personalization
on multiple forms of content over time.
Characteristics of MULTIMEDIA
7. Text is the most widely used and flexible
means of presenting information on screen
and conveying ideas.
Text is an essential aspect of presenting the
information.
Like each element of the multimedia design,
effective use of text can either direct
users/readers attention or divert it.
Elements of MULTIMEDIA
TEXT
8. Pictures (images) is a two-dimensional screen
display, and as well as a three-dimensional, such as
a statue or hologram.
Graphs, pie-charts, painting etc. all come under
images.
Images are a very useful feature of multimedia.
Multimedia presentation uses pictures or clip-art to
make people understand.
Various file formats of images are .jpg, .png, .gif etc.
Elements of MULTIMEDIA
GRAPHIC (PICTURE)
9. Audio refers to sound. Multimedia can include files which
contain sounds.
Audio songs also come under the heading multimedia.
Multimedia presentations often have some audio tracks
which makes it easier for people to understand.
Multimedia phones have music players to run audio
music.
Various audio software include VLC media player, real
player, etc.
Elements of MULTIMEDIA
AUDIO
10. A video is unedited material as it had been originally
filmed by movie camera or recorded by a video camera.
The embedding of video in multimedia applications is a
powerful way to convey information which can
incorporate a personal element which other media lack.
Video enhances, dramatizes, and gives impact to your
multimedia application.
The advantage of integrating video into a multimedia
presentation is the capacity to effectively convey a great
deal of information in the least amount of time.
Elements of MULTIMEDIA
VIDEO
Anti Sexual Harassment Campaign
11. Animation is the rapid display of a sequence of
images of 2-D or 3-D artwork or model positions in
order to create an illusion of movement.
The effect is an optical illusion of motion due to the
phenomenon of persistence of vision.
Animation adds visual impact to the multimedia
project.
Animation are used in cartoons, scientific
visualization.
Elements of MULTIMEDIA
ANIMATION
Anti Child Abuse Campaign
12. A Multimedia Project is
identified as Linear when:
It is not interactive
User have no control over
the content that is being
showed to them.
Example:
A movie
A non-interactive lecture/demo
show
Categorization
A Multimedia Project is identified
as Non-Linear when:
It is interactive
Users have control over the
content that is being showed
to them.
Users are given navigational
control
Example:
Games
Courseware (educational material)
LINEAR NON-LINEAR
13. Interactive multimedia refers to the multimedia applications that allow
users to actively participate rather than being passive recipients of
information
Interactivity can be termed as the dialog that occurs between an
individual and a computer program.
Interactive MULTIMEDIA
A combination of hypertext, graphics, audio,
video, (linked elements) and interactivity
culminating in a complete, non-linear
computer-based experience.
HYPER MEDIA
Hypertext is a text which contains links to
other texts. The term was invented by Ted
Nelson around 1965.
Types of link
Internal Link
External Link
HYPERTEXT
14. The World Wide Web (WWW) is a clear example of a
hypermedia application.
Powerpoint
Adobe Acrobat (or other PDF software)
Adobe Flash
Examples of Hypermedia Applications
15. Use to merge multimedia elements
(text, audio, graphic, animation,
video) into a project.
Designed to manage individual
multimedia elements and provide
user interaction (if required).
Example:
Macromedia Flash
Microsoft Power Point
Kool Moves Flash Maker
Authoring Tools
16. Multimedia enhances the effect of text presentations.
Improves the quality of presentation and retains the attention of audience.
It can be used for educational as well as entertainment purpose.
It is quick and easier to operate for the instructor.
Multimedia presentations can be modified very easily.
Multimedia is Entertaining as Well as Educational.
Advantages of Multimedia
17. Non-interactive – if one-way, no
feedback.
Complex to create.
Time consuming.
Use of multimedia is expensive.
Dis-advantages of Multimedia
19. Much of the electronic old and new media used
by commercial artists is multimedia.
Exciting presentations are used to grab and keep
attention in advertising.
COMMERCIAL
ENTERTAINMENT AND FINE ARTS
Multimedia is heavily used in the entertainment
industry, especially to develop special effects in movies
and animations.
Multimedia games are also very popular
20. Multimedia is used to produce computer-based
training courses.
Edutainment is an informal term used to describe
combining education with entertainment, especially
multimedia entertainment
EDUCATION
ENGINEERING
Software engineers may use multimedia in Computer
Simulations.
Multimedia for software interfaces are often done as a
collaboration between creative professionals and software
engineers.
21. Optical disk (CD-based)
External Storage (Flash Drive, External HD)
Over a distributed network (Web-based)
Delivering Multimedia
