10 Reasons Why Twitter is Content Marketing's Best Friend
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Mark W. Schaefer discusses the importance of Twitter in content marketing, outlining ten reasons why it serves as an essential tool. Key benefits include its ability to rapidly build an audience, facilitate smart interactions that lead to content sharing, and provide SEO advantages. Schaefer emphasizes leveraging Twitter's unique features to enhance content strategy and connect with relevant followers.
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Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight Center
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Birds on a Wire #2 by Perry
Stack of thick encyclopedias against red background by Horia Varlan
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10 Reasons Why Twitter is Content Marketing's Best Friend
- 2. Hi. I’m Mark W. Schaefer. An author. Blogger. Marketing consultant. College educator.
- 3. I’m here today to talk to you about the unexpected power of Twitter.
- 4. Twitter can be an important part of any content marketing strategy.
- 5. That might seem surprising, since we are limited by what we can accomplish with 140 characters.
- 6. That’s why I’m here today
- 7. to help you expand your view of Twitter as an essential piece of your content marketing strategy.
- 8. So here are 10 reasons why Twitter is Content Marketing’s Best Friend.
- 10. 1 Twitter offers the fastest way to build an audience of relevant followers for your content.
- 11. Why? Because you can interact with the right people for your business.
- 12. Even if they don’t follow you back.
- 13. Even if they don’t follow you back. (You can’t do that on Facebook or LinkedIn.)
- 14. 2 There are so many ways to find a relevant audience on Twitter.
- 15. Like Twello — a sort of Yellow Pages for Twitter.
- 16. Or Twitter Advanced Search search.twitter.com/advanced
- 17. You can also find 25 Twitter search strategies in my book The Tao of Twitter.
- 18. 3 Smart interaction on Twitter will lead people to your content.
- 19. If you spend your time building relationships on Twitter If you spend your time building relationships on Twitter
- 20. people will (eventually) be interested in the links you share.
- 21. That includes your own content!
- 23. 4 News breaks on Twitter.
- 24. I know.
- 25. But it’s true.
- 26. So if you’re looking to comment on and share the newest ideas, start on Twitter.
- 27. So if you’re looking to comment on and share the newest ideas, start on Twitter. (Sorry, Ron.)
- 28. 5 You have access to the web’s best teachers on Twitter.
- 29. Educate yourself on Twitter.
- 30. Curate a list of the best thought leaders in your industry. https://twitter.com/markwschaefer/lists/adweek-marketing-top-50
- 31. Following that list will be an unmatched resource. https://twitter.com/markwschaefer/lists/adweek-marketing-top-50
- 32. Why?
- 33. Because not only are you seeing their content but also the important links they’re following.
- 34. 6 Your Twitter feed provides you with a steady stream of content ideas.
- 35. Coming up with interesting content to tweet every day…
- 36. can be a real BEAR.
- 37. Retweeting exceptional content can help with that burden.
- 38. Ahh, that’s much more like it.
- 39. Retweeting content is also a good way to build relationships.
- 40. After all…
- 41. Nothing says “I love you” on Twitter like a RT now and then.
- 43. 7 Tweets are powerful social proof on the web.
- 44. Here’s a simple example of the power of social proof.
- 45. Let’s say you are searching for advice on “how to grow tulips”. Let’s say you are searching for advice on “how to grow tulips”.
- 46. You find 2 blog posts.
- 47. One has been tweeted 5 times.
- 48. One has been tweeted 500 times.
- 49. Which one will you read?
- 51. The tweet actually ignites the content!
- 52. 8 You can build an internal network to help you achieve social proof.
- 53. For example, I receive a weekly email from a client with suggested tweets.
- 54. If some of them fit the content I normally share, I’m happy to spread quality ideas.
- 55. Are you activating your employees and stakeholders in your content plan?
- 56. 9 Twitter has SEO benefits.
- 57. Google acknowledges and rewards the validation that comes through social sharing.
- 58. And why wouldn’t they?
- 59. Content that spreads through Twitter is a sign you’re doing something good at your place!
- 60. 10 Twitter advertising can help ignite your content.
- 61. If you’ve exhausted organic ways to ignite your content, have you considered Twitter advertising?
- 62. It’s easy to use and you only pay if someone engages with your Tweet. https://business.twitter.com/ad-products It’s easy to use and you only pay if someone engages with your Tweet.
- 63. So let’s recap why Twitter is Content Marketing’s best friend.
- 64. Twitter can… Ignite your content
- 65. Twitter can… Ignite your content Build your relevant audience
- 66. Twitter can… Ignite your content Build your relevant audience Contribute new ideas
- 67. Twitter can… Ignite your content Build your relevant audience Contribute new ideas Provide rewards from SEO, social proof and promotions
- 68. Learn how Twitter can change your life and business! It’s all in my book, The Tao of Twitter. Click here to Buy Now
- 69. Click a link and Say Hello online! Content by @markwschaefer Design by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design
- 70. Credits Fonts Minion Pro Myriad Web Pro Icons Retina Icons Images Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight Center Crowd by Espen Sundve Birds on a Wire #2 by Perry Stack of thick encyclopedias against red background by Horia Varlan Anchorman 2 photo by Apatow Productions & DreamWorks Pictures University College by Fr Lawrence Lew, O.P. Bear by Thomas Lefebvre (Unsplash) Bear enjoying hot tub by Danny Barron Heart on a string [50/365] by Alvin Trusty Paper Hearts by Jenny Kaczorowski Paul Oakenfold, Coachella 2013 -- Indio, CA Tulips!! by keeva99 The Endeavor Lifts Off by Trey Ratcliff iPhone on desk by Death to Stock Trophies by Brad.K